Section 1: Creative Marketing Management 1
- Introduction to Personal and Professional Brand Management.
- Offline Marketing ˃ Online Marketing ˃ Social Marketing = 4 P’s˃ 4 C’s˃ 4 F’s˃
- Emotional Marketing and Inbound Marketing Techniques.
Section 2: Creative Marketing Management 2
- Marketing & Sales: Project Sales Funnel
- Customer Centricity: Where Is My Customer?
Section 3: Professional Development Workshops
- Workshop on Change Management. A Need or an Opportunity?
- European and American Marketing: Keys to Success