Business Day, B – Challenged

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4Th edition of the Business Day event aimed as future businesspeople and young entrepreneurs. During the event, students must reply in teams to the challenges they are given by three companies:  Lidl, Diafarm and Banc Sabadell. In order to do so they will use an active methodology called “Design thinking” created by the Teamlabs team.  

Place: Aula Magna. Campus Barcelona.
Organized by: Faculty of Economic and Social Sciences


9 a.m.

Inauguration of B-Day

9.15 a.m.

Conferencia a cargo del Dr. Robert Petrausch, profesor asociado del Departmento de Comunicación del IONA College 

10 a.m.

Talk by Dr. Robert Petrausch, Associate Professor in the Mass Communication Department at IONA College.  

10.15 a.m.

Presentation of business challenges at Lidl, Diafarm and Banc Sabadell.

11 a.m.

Teamwork using the “Design Thinking” methodology by Teamlabs.

3.30 p.m.
Selection of challenges.  

4.15 p.m.

Presentation of the finalist challenges

5 p.m.

Closing session and prize-giving ceremony