New advertising trends: place branding

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9:30 a.m. 

10:00 a.m. 
Opening session:

  • Dr Xavier Gil Mur, Rector of the Universitat Internacional de Catalunya.
  • Dr Iván Lacasa, Vice-Dean of the Faculty of Communication Sciences
  • Maria Piñol, Director of the Shackleton Agency.

10:30 a.m. 
Why does Woody Allen film in Paris or Barcelona?  New Horizons in “City Placement”.  

  • Alfonso Méndiz, Dean of the Faculty of Communication Sciences at UIC Barcelona. 


12.00 p.m. 
The Canary Islands and the New Key Aspects of Tourism Campaigns.

  • César Torras, Strategic Planning Manager & Customer Service Director.
  • Eduard Baldrís, Executive Creative Director of the DEC BBDO Agency.

1 p.m. 
Estrella Damm, Verdaderamente. Place branding as the cornerstone to building commercial brands. 

  • Juan Badilla, Account Director at the & Rosàs Agency.

2 p.m. 
Closing session

Saló de Graus Complet
Communications Sciences Faculty