- New advertising trends: place branding
New advertising trends: place branding
- Dr Xavier Gil Mur, Rector of the Universitat Internacional de Catalunya.
- Dr Iván Lacasa, Vice-Dean of the Faculty of Communication Sciences
- Maria Piñol, Director of the Shackleton Agency.
Why does Woody Allen film in Paris or Barcelona? New Horizons in “City Placement”.
- Alfonso Méndiz, Dean of the Faculty of Communication Sciences at UIC Barcelona.
The Canary Islands and the New Key Aspects of Tourism Campaigns.
- César Torras, Strategic Planning Manager & Customer Service Director.
- Eduard Baldrís, Executive Creative Director of the DEC BBDO Agency.
Estrella Damm, Verdaderamente. Place branding as the cornerstone to building commercial brands.
- Juan Badilla, Account Director at the & Rosàs Agency.