The curriculum is organised into six modules, four of which correspond to on-site classes which provide the theoretical and practical framework of the Master’s, and these modules cover three trimesters (from October to June). The fifth and sixth modules involve professional work experience and the final Master’s dissertation, and are undertaken throughout the entire academic year.
Module 1: Theoretical and Practical Principles for Cultural Management
October - December
- Tools for Managing Culture
- Cultural Marketing
- Society and Culture in the 21st century
- Cultural Institutions and Policies
Module 2: Tools for Cultural Management
January - March
- Funding for Culture
- Legal Aspects of Cultural Management
- Cultural Communication
- Creation of Cultural Companies
Module 3: Creativity and Cultural Entrepreneurship
January - June
- Creation of Cultural Companies
- Leadership, Culture and New Technologies
Module 4: Analysis and Management of Cultural Sectors
April – June
- Visual Arts Management (Spanish)
- Cultural Heritage Management (Spanish)
- Curation Management and Exhibitions (Spanish)
- Publishing Industry Management (English)
- Audiovisual Industry Management (English)
- Performing Arts Management (English)
Module 5: Internships in cultural companies and institutions
Module 6: Final Master’s Degree Project
Tools for Cultural Management (3 ECTS)
This course offers practical knowledge of the methods and tools necessary for managing cultural activities and institutions, while helping to develop the students’ capacity to apply these resources to solving specific problems through dealing with them appropriately and thereby improving the decision-making process.
Legal Aspects of Museums, Foundations and Cultural Companies (3 ECTS)
Museums and foundations which manage museums have acquired a great social importance based on the varied range of cultural, social and financial activities they offer. At the same time, it is clear that States have great interest in regulating the different cultural manifestations carried out within their territories and there are therefore a number of legal regulations governing this area. As a consequence of these two factors, cultural managers must not only be aware of the importance of the correct management of museums, institutions and cultural companies, but also know about legal aspects with regard to matters related to administration, taxation and copyright; these aspects are covered in this course.
Society and Culture in the 21st century (3 ECTS)
We study topics such as:
- Identity and culture
- The impact of globalization on culture
- Culture and conflict
- Culture and Development
It also highlights some of the keys to understand what is the culture and its role in today's society. On the other hand, explores the genesis of the concept of cultural manager and proceeded to define its role in the knowledge society.
Cultural Institutions and Policies (3 ECTS)
This subject focuses on identifying the institutional and organisational framework of cultural action. Students will look at how the different public and private agents intervene in the industry and analyse the planning process through which cultural policies are adapted to meet objectives and later become projects, programmes and specific actions.
Funding for Culture (3 ECTS)
The objective of this course is to provide students with the necessary tools for cultural management, with a specific focus on financial matters. To this effect, students create, execute and reconcile budgets and study the main aspects of outturn accounts, balance sheets and other important areas of finance within companies. Students also learn about the tools and main legislation that a cultural manager needs to be aware of, such as taxation, funding, contracts, etc.
Cultural Marketing (3 ECTS)
In a highly competitive and globalised environment, knowledge of the market, the competition and the client has become essential in guaranteeing the sustainable success of a company. As a result, the field of application for marketing has become more prominent, taking on greater relevance and increasingly affecting all actions carried out by the company. For this reason, people who wish to make a career in cultural management have to be aware of marketing strategies in order to ensure their cultural proposals stand out from the rest.
Cultural Communication and Information (3 ECTS)
The culture and the media have a relationship is not always easy. This course is studied from a theoretical and practical point of contact between the two social realities. The sessions are taught by communicators specializing in cultural issues from both media and cultural institutions. At the same time, and are provided are exercised, through case studies, instruments and communication skills necessary for the successful dissemination of goods and cultural events.
Creation of Cultural Companies (3 ECTS)
This subject enables students to develop the skills and abilities needed by a cultural entrepreneur, applying the knowledge acquired in other areas to the creation of cultural companies. Creating a company requires a rigorous analysis of the environment, identification of the target public, definition of the product that will be offered by the company, adequate internal organisation and the development of strategic communication and marketing plans. It is based on learning how to develop a real business plan, something that is essential for consolidation and positioning within the cultural industry.
Visual Arts Management (3 ECTS) only in Spanish
This subject deals with the specific management of museums, foundations and cultural centres which offer artistic and historical materials. The administration of museums is complex and requires a clear definition of the concept of the museum itself and the function in serves within its immediate environment. The main objectives of this course are to impart knowledge relating to the theoretical bases of museology and museography, and its application based on analysis of museographic projects.
Cultural Heritage Management (3 ECTS) only in Spanish
This course provides the basic conceptual and methodological bases for the planning and management of heritage projects relating to the fields of diffusion, leisure and tourism, areas of high demand in today’s society.
Curatorship and Exhibitions Management (3 ECTS) only in Spanish
This course is intended to provide the necessary tools for organising temporary and permanent exhibitions in museums or cultural centres, while focusing on the design and practical application of policies to diffuse visual arts, whether arising from government administrations or art galleries and other organisations or institutions within the art market.
Publishing Industry Management (3 ECTS)
This course offers a highly practical vision of this important industry. The objective is to provide the necessary tools to ensure the successful publication of books aimed at the mass market, covering all aspects of the project, from the selection of the manuscript and intervention with the authors, to production, marketing, sales, media diffusion and results.
Audiovisual Industry Management (3 ECTS)
The objective of this course is to analyse the nature of audiovisual products with cultural content, company dynamics and the new visual digital culture arising from the evolution of the Internet, mobile phones, virtual reality, etc. This course offers students a conceptual base with regard to the traditional audiovisual industry, while provoking reflection about the current and future evolution of this medium.
Performing Arts Management (3 ECTS)
The objective of this course is to train versatile professionals capable of planning, managing and evaluating public and private policies in the scenic and musical arts industry. The course aims to provide students with specific knowledge of the methodology applied to cultural management of the scenic arts industry and the organisation and programming of musical and theatrical performances and concert series and seasons.
External Work Placements (12 ECTS)
Work experience programme in companies and organisations within different cultural industries.
Final Master’s Degree Project (12 ECTS)
Development of a cultural project based on theoretical sessions and group tutorials.
Study programme and subjects 2017-2018
|Subjects in course||Type||Term||ECTS|
|Cultural Project (TFM)||TF||Anual||12,00|
|Cultural Institutions and Policies||OB||Term.1||3,00|
|Society and Culture in the 21st Century||OB||Term.1||3,00|
|Tools for Managing Culture||OB||Term.1||3,00|
|Creation of Cultural Entities||OB||Term.2||3,00|
|Funding for Culture||OB||Term.2||3,00|
|Legal Aspects of Arts Management||OB||Term.2||3,00|
|Leadership, Culture and New Technologies||OB||Term.3||3,00|
- ECTS: European Credit Transfer System
- Term: calendar term
Optional subjects 2017-2018
|Audiovisual Industry Management||1||Term.3||3,00|
|Cultural Heritage Management||1||Term.3||3,00|
|Exhibitions Management and Curatorship||1||Term.3||3,00|
|Performing Arts Management||1||Term.3||3,00|
|Publishing Industry Management||1||Term.3||3,00|
|Visual Arts Management||1||Term.3||3,00|
- ECTS: European Credit Transfer System
- Term: calendar period
The Master’s has more than 50 teachers of different nationalities (approximately 50% of them are not Spanish). All of them assumed the task of transmitting to the students a realistic vision on the world of cultural management.
Most of the teachers belong to the public or private cultural management, from specific areas such as cultural heritage and museums, performing arts, music, etc., which means that they are perfectly able to provide students with the tools they need in order to work in a wide range of areas within the world of culture.
Mónica Amor (Spain)
Audiovisual Industry Management
Ms Amor is an executive with 15 years experience in the media. She has an MBA from the San Pablo CEU University of Madrid, a Master’s in Audiovisual Production and a degree in Media Business from the Complutense University of Madrid. She is currently the Account and Company Services Manager at TV3, the Catalan TV network. Prior to this she was Account Manager in Activa Multimèdia Digital in charge of various commercial projects. She was the Producer for documentaries and reports on Canal Natura, and was a Production Coordinator for the Walt Disney Company. She undertook her traineeship in News Production in Canal +, TVE and TVG (Galician Television).
Esther Belvis Pons (Spain)
Leadership, Culture and New Technologies
Esther Belvis Pons (PhD, University of Warwick) is a researcher-artist who works across the fields of the arts and education. Expert in experimental theatre, she has worked throughout Europe with the international theatre companies Rimini Protokoll (Germany), Stan’s Café (UK) and Roger Bernat (Spain). She is member of Artea, an arts organisation based in Madrid that brings together scholars and artists with the aim of promoting research into the arts. Through Artea, she has curated different international seminars and activities at the Museo Nacional Centro de Arte Reina Sofía. Additionally, she has collaborated with various organizations devoted to the arts such as Performa NY, Furtherfield London and PEN International. Elected co-convener of the Performances in Public Spaces Working Group (International Federation of Theatre Research), she is currently working on a project entitled ‘Performing Home: Social and Affective Challenges of At-Risk Artists’ thanks to a grant awarded by Jiwar Creation and Society.
Alba Colombo (Spain)
Mrs Colombo Lecturer and researcher of the Department of Arts and Humanities at UOC. She is a Doctor in Social Sciences from the UdG. She has extensive experience in research, education, events and cultural management. She has done residencies and collaborations at diverse universities such as the Universidad de Roskilde (Denmark) and the Universidad Menéndez y Pelayo (Santander) among others. Alba is an expert on cultural marketing, cultural industries, cultural economy and large-scale events management. She has contributed to several festivals and institutions such as the International Berlin film festival, the European Film Academy and The Cervantes Institute, among others. Currently, she is co-director of the ACCIÓN CULTURA editorial collection. Lastly, Alba is a member of the Jury for the Ramon Roca International Prize in cultural management.
Diane Dodd (United Kingdom)
Management of Cultural Institutions and Policies, Cultural Projects
Dr Dodd is a researcher, author, editor and consultant in the field of international cultural policy. She is currently employed by IFACCA (the International Federation of Arts Councils and Cultural Agencies) as their European Liaison Officer and is a contributor to IFACCA’s international news bulletin, ACORNS. She also coordinates ConnectCP - an international database of experts on cultural policy, planning and research. She is a researcher at the University of Girona, and is currently coordinating an international study for UNESCO in cities that are setting up historic academic centres.
Mohammed Elrazzaz (Egypt)
Tools for Managing Culture; Funding for Culture
Mr Elrazzaz holds a BA degree in Commerce / Economics (Cairo University), a diploma in Cultural Studies (University of Granada) and a Master’s in Arts & Cultural Management (UIC Barcelona). His career combines 10 years of expertise in the financial sector with 12 years of hands-on experience in the cultural field as the founder and mastermind of an active cultural community. He received the ifa-Stuttgart scholarship in the Mediterranean category in 2011, and he has worked since 2013 at the Secretariat of the Union for the Mediterranean (UfM).
Paz Gaspar (Spain)
Publishing Industry Management
Senior manager with extensive professional experience in the publishing, marketing, advertising and communication industries, in which she spent 28 years at both domestic and international companies: Planeta Group, Orbis-Fabbri (RCS Group), La Página, Wunderman (Young & Rubicam Group) and Teleaction, as well as institutions such as the Organising Committee of the 1992 Olympic Games. Holder of an undergraduate degree in Advertising, Gaspar has also completed a course in Professional Publishing (Stanford University) and the General Management Programme (IESE Business School).
Alfonso Gironza (Spain)
Creation of Cultural Companies
Alfonso Gironza holds a degree in Industrial Engineering from the Barcelona School of Industrial Engineering-UPC (1999). He has a Master's Degree in Company Quality Management from the Fundació Politècnica de Catalunya-UPC (2005) and an Executive Master's Degree in Business Administration EMBA-IESE Barcelona (2010). Since 2005, he has been a management consultant for industrial services enterprises. From 2003 to 2009, he worked as an internal consultant at IBM Global Services and, from 2000 to 2003, as a project manager at Deutsche Bank.
Ainhoa González (Spain)
Visual Arts Management
Holder of an undergraduate degree in Art History and a Master’s Degree in Museum Studies and Cultural Heritage Management from the University of Barcelona. She has taken courses as part of a PhD in Art History, Theory and Criticism and earned an Advanced Studies Degree. From 2004 to 2016, she worked at MACBA as an assistant curator. She has also worked for companies specialising in the transport of works of art and exhibition assembly and collaborated with galleries and artists.
Inés Martínez Ribas (Spain)
Cultural Communication and Information; Cultural Project
Inés Martínez Ribas is an independent cultural communication consultant. Master’s Degree in Journalism at El País-Universidad Autónoma de Madrid. Bachelor of Political Science & Sociology (1996, Universitat Autònoma de Barcelona). Bachelor of Information & Media Studies at Universitat Autònoma de Barcelona). She has worked for the Spanish newspapers ‘El País’, ‘La Vanguardia’, and ‘El Periódico de Catalunya’. Head of Cultural Press at ”la Caixa” Foundation (2001-2008). Head of Press and Public Relations at the Museum of Contemporary Art in Barcelona, MACBA (2008-2012). Founder member of the digital newspaper catalunyaplural.cat, associated with eldiario.es (since February 2013).
María Mut (Spain)
Cultural Institutions and Policies
Ms Mut is a former scholar of the Patronage Català Pro Europa, and is currently undertaking a PhD in International Law at the UIC Barcelona. She is also a research fellow at the Institute of Commonwealth Studies (University of London) and a research assistant at the Institut Carlemany - Institute of European Studies (Universitat Internacional de Catalunya).
Jordi Padró (Spain)
Cultural Heritage Management, Cultural Projects
Holder of an undergraduate degree in Geography and History from the University of Barcelona. Consultant in the fields of heritage, museology and cultural tourism. Founder and director of Stoa, a consultancy firm specialising in heritage, museology and cultural tourism. Lecturer in a number of courses, university postgraduate degrees and seminars on cultural and tourism management and local development. Institutional advisor on cultural and tourism policies, museum programming and production, territorial projects aimed at promoting and educating about cultural and natural resources.
Christoph Pasour (Germany)
Audiovisual Industry Management, Cultural Marketing
Mr Pasour is a TV Producer. He holds a degree in Art History and Media Studies from the Freie Universität Berlin (Germany) and also Edinburgh University (UK). He has authored articles for newspapers and magazines on media art and cinematography. He was the project manager and curator at the Museum for Cinematography in Potsdam, Germany; commissioning Editor in the film department of the 3sat cultural television channel (Germany/Austria/Switzerland). He has also been involved in script development (fiction/non-fiction) for production companies in Berlin and Hamburg. He has been a producer/author on documentaries since 2005 for production companies in Berlin, Hamburg and Barcelona for broadcasters such as ARTE, 3sat, ARD, ZDF, RAI, YLE, TV3.
Lucía Pérez (Spain)
Society and Culture, Leadership, Culture and New Technologies, Final Project
Lucía Pérez holds a PhD in Communication (Culture and Museum) from the University of Malaga, where she earned the highest mark: summa cum laude (2016). She is a researcher in the Chair for Management by Missions and Corporate Governance at the Universitat Internacional de Catalunya and in the PAIDI Group: New Forms of Advertising and the New Economy in the Department of CAV and Advertising at the University of Malaga. She completed the Strategic Management and Social Leadership Programme at the IESE Business School in Madrid and holds a Master's Degree in Cultural Management (Social Development of Artistic Culture) from the University of Malaga (2014-2015). She is a researcher and collaborator at the UNIR and director of the Final Master's Degree Project. Since 2016, she has worked as a cultural manager for the Marbella City Council, Malaga, previously serving as personal assistant to the assistant director-general for Culture and Education, from 2004 to 2011, and as cultural manager for the Mayor's office from 1994 to 2004, where she was in charge of coordination, institutional relations and administration.
Miguel López-Remiro Forcada (Spain)
Society and Culture in the 21st Century
Mr. López-Remiro is a graduate in Economy and he holds a PHD in Philosophy from the University of Navarra. He has an MBA from IESE and he is the first Spanish graduate from the Getty Leadership Institute in the Claremont University, Los Angeles. Visiting Scholar and lecturer at University of California, San Diego. Collaborator of the J. Paul Getty Museum, Los Angeles. Deputy Director of the Guggenheim Museum in Bilbao and Founding Director of the Museum of Navarra.
He is the editor, with worldwide rights, of the anthology of texts by Mark Rothko, Yale University Press and Flammarion. Lecturer in the area of Arts at the University of Navarra. Lecturer at ISEM business school where he is a researcher on creativity and Management. In parallel he pursues a career as consultant of independent art, economist of culture, artististic entrepreneur and curator of institutions and collections of high prestige.
Carlos Rivadulla (Spain)
Legal Aspects for Arts Management
Mr Rivadulla is a graduate in law from the University of Barcelona. He holds a Master of Laws (Intellectual Property) in the Information Society (field of law) from the UOC (Open University of Catalonia). He is also an associate at Clifford Chance, a global law firm, in the department of Industrial and Intellectual Property. He is a lecturer and tutor for the UOC and a former lecturer at the UAB-EUSS, ISDE and the IE. He is the elected spokesman for the Intellectual Property and image rights department of the Il·lustre Col·legi d’Advocats de Barcelona (ICAB). He won first prize in the ICAB oratory competition (2003) and second prize in the ICAB law narrative competition (2007).
Núria Serrat (Spain)
Exhibition Management and Curating and Good Practices
Pedagogue and holder of a PhD in Education Sciences (2005) from the University of Barcelona, where she works as a lecturer in the Faculty of Education. She is a teacher in the Official Master’s Degree in Cultural Heritage Management (UB) and in the Postgraduate Degree in Museum Management at the Pompeu Fabra University. She previously served as coordinator of the Master’s Degree in Didactic Museography (2001-2005) and director of the Master’s Degree in Interactive Museography (2005-2007), organised by the IL3 Group at the University of Barcelona. Serrat has helped design, develop and produce a host of museographic, interpretation and heritage promotion projects, and design and draft educational plans and projects for museums and interpretation centres in Catalonia and the rest of Spain. She is the author of the book Museografía didáctica (Ariel, 2005), as well as other works of reference.
Krzysztof Zanussi (Poland)
Audiovisual Industry Management
Mr Zanussi is a film, theatre and opera producer and director. He occupied the post of vice-president of the Association of Polish Film-makers between 1974 and 1981. He has directed the TOR Film Studio of Warsaw since 1979. In recent years, apart from his dedication to cinema he has also been a lecturer at the University of Silesia (Katowice, Poland) since 1992, and a columnist for the Polish weekly magazine “Polityka”, as well as a member of the Pontifical Council for Culture in the Vatican.
Pepe Zapata (Spain)
Performing Arts Management
Pepe Zapata is director of communication, marketing and public affairs for Focus Group. He has worked since 2017 as a partner and consultant at Teknecultura. He previously served as director of Marketing and Communication at Mercat de les Flors. Coordinator of the Alícia Foundation, Food and Science, and cultural manager at the Pompeu Fabra University. Since 2003, he has taught in the Master’s Degree in Business Administration and Management (MBA) at the Pompeu Fabra University - IDEC, and, since 2004, is a guest speaker in master’s and postgraduate programmes in cultural management and at congresses.
Degree in the History of Art specialising in Plastic Arts from the Central University of Venezuela (2006). Her thesis investigated the transformation of communication between the spectator and the work of art through digital interactivity and part of this research was published in the book “Estéticas del Media Art” (Aesthetics of Art Media) published by the EUMEDNET group of the University of Malaga. Master’s Degree in Cultural Management from the Universitat Internacional de Catalunya (2014). She was a research assistant in the Communications Research Institute of the Central University of Venezuela (ININCO-UCV). She has worked as a cataloguing and archiving assistant at the Deposit Guarantee Fund and Bank Protection of Venezuela and has also been a manager and cultural communicator at SWAB Barcelona, the International Trade Fair for Contemporary Art.
There are the following agreements signed:
- Université Catholique de Lyon
- Université de Bourgogne
- EAC – School of Arts & Culture
- Linnaeus University
- Jagiellonian University
- Josip Juraj Strossmayer University of Osijek
These agreements allow students from these universities access to the Master as exchange students.
There is no possibility that students of the Master's degree do Erasmus exchanges.