The management of museums, monuments and cultural heritage requires professionals to have specific knowledge related to the conservation, documentation, exhibition and dissemination of museum collections and cultural heritage. However, along with this, it is also essential that professionals are familiar with cultural management work processes: administering financial resources, designing and programming projects, marketing and communication strategies as well as the legal issues related to museums, heritage and intellectual property.
Cultural managers who are specialised in museums and cultural heritage should identify the potential of their heritage-related resources and combine this, on the one hand, with the needs and background of the potential audience, and, on the other hand, with the human and financial resources available to them, with the aim of designing policies and dissemination programmes for heritage which contribute to the cultural, social and economic development of the community which they find themselves in.
This programme is taught in Spanish.
It is aimed at graduates who are already working and wish to enhance their knowledge in key areas of cultural management.