Lucía Pérez holds a PhD in Communication (Culture and Museum) from the University of Malaga, where she earned the highest mark: summa cum laude (2016). She is a researcher in the Chair for Management by Missions and Corporate Governance at the Universitat Internacional de Catalunya and in the PAIDI Group: New Forms of Advertising and the New Economy in the Department of CAV and Advertising at the University of Malaga. She completed the Strategic Management and Social Leadership Programme at the IESE Business School in Madrid and holds a Master's Degree in Cultural Management (Social Development of Artistic Culture) from the University of Malaga (2014-2015). She is a researcher and collaborator at the UNIR and director of the Final Master's Degree Project. Since 2016, she has worked as a cultural manager for the Marbella City Council, Malaga, previously serving as personal assistant to the assistant director-general for Culture and Education, from 2004 to 2011, and as cultural manager for the Mayor's office from 1994 to 2004, where she was in charge of coordination, institutional relations and administration.