Pedro Nueno: “Worker Loyalty Must Be Reciprocal. Workers Have to Feel Excited About What They’re Doing.”

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On Thursday, 18 February 2015, Pedro Nueno, Professor Emeritus of Entrepreneurship at IESE Business School and President of the China Europe International Business School (Shanghai, Beijing), led the fourth Departmental Breakfast organized by the UIC’s Department of Management by Missions and Corporate Governance.

Nueno led the session “Ethics and Values: What Does 2020 Have in Store?”, in which he presented the principal predictions for the year 2020 in fields such as technology, auto production, education and public health. He also asked the participants for their thoughts on the reliability of those predictions.

By way of a conclusion, Nueno emphasized the importance of a business plan for a company’s future. “What will success look like in 2020?” he asked. “We need a strategy. What’s our value chain going to be? Should we be more global? Do we need to be more innovative to compete?”

With this in mind, Nueno spoke of the necessity of hiring workers with zeal, culture, values, loyalty and most of all commitment. “You’ve got to inspire people, motivate them, send the message that they’re important to you and that you have an interest in them”, Nueno said, adding that “worker loyalty must be reciprocal. Workers have to feel excited about what they’re doing.”

At the end of his presentation, Nueno opened the floor for participants to ask questions and share their day-to-day business experiences. The topics raised included how to motivate workers to share in the company’s mission, how to retain talent and how to increase employee commitment.

This was the fourth Departmental Breakfast organized by the Department of Management by Missions and Corporate Governance. The aim of the initiative is to facilitate contact between the academic and business communities in order to generate discussion on topics related to business humanism. The breakfasts start with a brief presentation on the discussion topic by an expert followed by a general discussion in which the participants can describe their own experiences.