With the slogan “Talent against the crisis”, Rethink the basis of Communication 2009, returns to Barcelona. This debating forum is aimed at general managers, heads of marketing and business people in general, as well as companies from the advertising industry: creative, media, direct marketing and sponsorship agencies etc.
The event will be held the coming 5 and 6 March at the Universitat Internacional de Catalunya (International University of Catalonia) and boasts the participation of speakers of international standing in the fields of Communication and Branding.
Rethink the basis of Communication 2009 intends to stress the importance of communication in contexts of crisis like the current one. The rapid development of today’s consumer market has forced the world of marketing to adapt to new scenarios and, currently, at a time in which consumer behaviour is being conditioned by an uncertain economic situation, this forum appeals to talent as an instrument to create new solutions.