The world is changing, as well as our methods of communicating, seeing and understanding. The fusion of creativity, technology and content has led to the creation of tools that make an impact, entertain, inform and sell using a new type of marketing, digital marketing. This type of marketing is often forgotten about by businesspeople and by end-users themselves.
New marketing directors who are faced with the need to adapt to new communication and digital advertising media, as well as to remain close to consumers and interact with them. It is fundamental that everyone who is involved in the process knows about the new digital formats that are available to consumers today.
Heads or directors of marketing and communication, directors of digital content, advertising programmers, advertising creatives and heads of production.
Architects and interior designers, who will find innovative ways to create interactive spaces in the field of Digital Signage, since this will convert user into protagonists via a holistic approach.
Postgraduate degree in the Digitalisation of Retail and Customer Experience