- Curriculum and subjects
- Academic structure
- Lecturers and professors
- Learning results
- Methodology and evaluation
Tools for Managing Culture (3 ECTS)
This course offers practical knowledge of the methods and tools necessary for managing cultural activities and institutions, while helping to develop the students’ capacity to apply these resources to solving specific problems through dealing with them appropriately and thereby improving the decision-making process.
Legal Aspects of Arts Management (3 ECTS)
Museums and foundations which manage museums have acquired a great social importance based on the varied range of cultural, social and financial activities they offer. At the same time, it is clear that States have great interest in regulating the different cultural manifestations carried out within their territories and there are therefore a number of legal regulations governing this area. As a consequence of these two factors, cultural managers must not only be aware of the importance of the correct management of museums, institutions and cultural companies, but also know about legal aspects with regard to matters related to administration, taxation and copyright; these aspects are covered in this course
Cultural Communication (3 ECTS)
Culture and the media have a relationship that is not always easy. This course is taught from a theoretical and practical point of contact between these two social realities. The sessions are taught by communicators specializing in cultural issues from both media and cultural institutions. At the same time, the information provided is put into practice, through case studies, in order to achieve the tools and communication skills necessary for the successful dissemination of cultural goods and events.
Cultural Marketing (3 ECTS)
In a highly competitive and globalised environment, knowledge of the market, the competition and the client has become essential in guaranteeing the sustainable success of a company. As a result, the field of application for marketing has become more prominent, taking on greater relevance and increasingly affecting all actions carried out by the company. For this reason, people who wish to make a career in cultural management have to be aware of marketing strategies in order to ensure their cultural proposals stand out from the rest.
Visual Arts Management (3 ECTS)
This subject deals with the specific management of museums, foundations and cultural centres which offer artistic and historical materials. The administration of museums is complex and requires a clear definition of the concept of the museum itself and the function in serves within its immediate environment. The main objectives of this course are to impart knowledge relating to the theoretical bases of museology and museography, and its application based on analysis of museographic projects.
Management of Cultural Heritage (3 ECTS)
This course provides the basic conceptual and methodological bases for the planning and management of heritage projects relating to the fields of diffusion, leisure and tourism, areas of high demand in today’s society.
Exhibitions, Curatorship and Patrimonial Assets Management (3 ECTS)
This course is intended to provide the necessary tools for organising temporary and permanent exhibitions in museums or cultural centres, while focusing on the design and practical application of policies to diffuse visual arts, whether arising from government administrations or art galleries and other organisations or institutions within the art market.
FIRST TERM (from October to December)
- Tools for managing culture
- Cultural marketing
SECOND TERM (from January to March)
- Cultural communication
- Legal aspects of arts management
THIRD TERM (from April to June)
- Visual Arts Management
- Cultural Heritage Management
- Exhibitions: Management and Curatorship
Tools for Cultural Management
Holder of a PhD in Philosophy from the University of Navarra and a PhD in Business Management from the IESE Business School. Tenured lecturer at the Universitat Internacional de Catalunya, where he served as vice-rector of Academic Organisation and Teaching Staff and dean of the Faculty of Economic and Social Sciences. He has published books and specialised articles on human behaviour and the decision-making process in organisations. He also has publications that explore the professional profile of cultural managers.
Holder of an undergraduate degree in History, specialising in Pre-History and Archaeology, from the University of Oviedo. Holder of a Master’s Degree in Cultural Management from the University of Barcelona. Executive MBA from the EADA Business School. Postgraduate studies in the Department of Archaeology at Newcastle University (United Kingdom) and in the Department of Cultural Management and Policy at City, University of London (United Kingdom). Founding partner of the consultancy firm ARTImetría, a company specialised in strategic planning and cultural marketing. Since 1998, she has been the company’s general manager and senior consultant. Co-author of Manual de tiendas de museos [Museum Shop Manual] (Trea, 2014).
Legal Aspects of Museums, Foundations and Cultural Institutions
Lawyer specialised in intellectual property rights. For more than 12 years, she has worked as a lawyer in the art and culture sector. She has served as consultant for the Professional Association of Agents, Managers and Promoters of Catalonia (ARC) and worked at the Barcelona Universal Forum of Cultures as the lawyer assigned to the Department of Show Production. For the past five years, she has worked for the Association of Professional Actors and Directors of Catalonia (AADPC), offering legal advice in the field of the performing arts. Her teaching career includes time as a member of the Scientific Committee and lecturer in the Master’s Degree in Intellectual and Industrial Property Rights at the Barcelona Bar Association (ICAB).
Ainhoa González (Spain)
Visual Arts Management
Holder of an undergraduate degree in Art History and a Master’s Degree in Museum Studies and Cultural Heritage Management from the University of Barcelona. She has taken courses as part of a PhD in Art History, Theory and Criticism and earned an Advanced Studies Degree. From 2004 to 2016, she worked at MACBA as an assistant curator. She has also worked for companies specialising in the transport of works of art and exhibition assembly and collaborated with galleries and artists.
Cultural Heritage Management
Holder of an undergraduate degree in Geography and History from the University of Barcelona. Consultant in the fields of heritage, museology and cultural tourism. Founder and director of Stoa, a consultancy firm specialising in heritage, museology and cultural tourism. Lecturer in a number of courses, university postgraduate programmes and seminars on cultural and tourism management and local development. Institutional advisor on cultural and tourism policies, museum programming and production, territorial projects aimed at promoting and educating about cultural and natural resources.
Cultural Communication and Information
Holder of an undergraduate degree in Medicine and Surgery from the Universitat Autònoma de Barcelona. Specialisation in Psychiatry from the University of Barcelona. Specialisation in Psychiatry from the Central University of Barcelona and a certified Expert in Ceremony and Protocol from the Spanish Higher Council for Public Relations. She served as head of the Department of Public Relations and Press for the Grec Festival (1984-1985) and Mercat de les Flors (1986) in Barcelona, the Barcelona Institute for the Humanities (1987-1988) and Grup Balañá (2000-2007). She was in charge of Public Relations and Protocol for the 1992 Olympic Games (Organising Committee of the Barcelona Olympic Games) and the Cultural Olympics from 1988 to 1992, and ran the Teatre Lliure Foundation from 1993 to 1998. Since 1993, she has worked in the area of Public Relations and Protocol at the CCCB (Barcelona Contemporary Culture Centre).
Cultural Communication and Information
Freelance cultural consultant. Holder of a master’s degree in Journalism from El País-Autonomous University of Madrid. Holder of an undergraduate degree in Political Science and Sociology from the Universitat Autònoma de Barcelona. Holder of an undergraduate degree in Media Studies from the Universitat Autònoma de Barcelona. She has worked for the Spanish newspapers El País, La Vanguardia and El Periódico de Catalunya. She was head of Cultural Press for the La Caixa Foundation (2001-2008). Head of Press and Public Relations at MACBA (Contemporary Art Museum of Barcelona; 2008-2012). Since February 2013, she has served as founding member of the digital newspaper catalunyaplural.cat, associated with eldiario.es.
Núria Serrat (Spain)
Exhibition Management and Curating and Good Practices
Pedagogue and holder of a PhD in Education Sciences (2005) from the University of Barcelona, where she works as a lecturer in the Faculty of Education. She is a teacher in the Official Master’s Degree in Cultural Heritage Management (UB) and in the Postgraduate Degree in Museum Management at the Pompeu Fabra University. She previously served as coordinator of the Master’s Degree in Didactic Museography (2001-2005) and director of the Master’s Degree in Interactive Museography (2005-2007), organised by the IL3 Group at the University of Barcelona. Serrat has helped design, develop and produce a host of museographic, interpretation and heritage promotion projects, and design and draft educational plans and projects for museums and interpretation centres in Catalonia and the rest of Spain. She is the author of the book Museografía didáctica (Ariel, 2005), as well as other works of reference.
Visual Arts Management
Ainhoa González has a degree in Art History and a Master´s Degree in Museology and Cultural Assets Management from the Universitat de Barcelona. She has done Doctorate Studies in Art History, Theory and Critics and she has obtained the Diploma in Advanced studies (ASD). Since 2004 she works in MACBA where she currently is associate curator of the collection. Additionally, she has worked in logistics for the cultural sector, management and design of exhibits and she has contributed to galleries and artists.
This Postgraduate degree has an advanced virtual platform containing articles, studies, case studies and reports which are all available to students and are worked on as part of the course.
This programme takes a highly practical approach based on case analysis, exercises, teamwork and seminars which alternate with conferences and visits to cultural facilities, all of which are organised by cultural professionals.