Tools for Managing Culture
In the 21st century it is impossible to think of Culture and Management as two separate spheres.
As cultural managers, we are mostly managing “cultural companies and/or products” in an open market, open to an unlimited set of audiences, consumers and stakeholders. In addition to appreciating cultural products, we need to understand the dynamics that affect the behavior of such “companies and products” in the market.
A good point to start is to acquire a global theoretical framework followed by practical tools used in management. Throughout the course, the students get accustomed to the most relevant concepts and vocabulary: Organizational structure, decision-making, management functions, assets and liabilities, revenues and expenses, balance sheets and cash flows, present and future values, opportunity costs, etc. These will be some of your tools and companions along the road to realize your future aspiration as cultural manager.
Objectives
- To provide the students with a theoretical framework.
- To complement the theory with practical orientation for applying the theory.
- To understand the management process as well as the managerial functions and methods.
- To understand the different forms of business and non-profit organizations.
- To understand the different financial statements.
- To understand the financial peculiarities of cultural companies and investments.
- To understand the time value of money and the opportunity cost concept.
- To understand the cost behavior for a company over time.
- To acquire exposure to practical case studies from different parts of the world.
Course directors and coordinators
Director
Christoph Pasour
Degree in Art History and Media Studies from the Freie Universität Berlin (Germany) and also Edinburgh University (UK). TV Producer. He has authored articles for newspapers and magazines on media art and cinematography. He was the project manager and curator at the Museum for Cinematography in Potsdam, Germany; commissioning Editor in the film department of the 3sat cultural television channel (Germany, Austria and Switzerland). He has also been involved in script development (fiction / non-fiction) for production companies in Berlin and Hamburg. He has been a producer/author on documentaries since 2005 for production companies in Berlin, Hamburg and Barcelona for broadcasters such as ARTE, 3sat, ARD, ZDF, RAI, YLE, TV3. He currently is the director of the University Master's Degree in Cultural Management at UIC Barcelona.
Coordination
Claudia Balboa Salas
Degree in Conservation and Restoration of Cultural Heritage from the University of the Basque Country and University Master's Degree in Cultural Management from the UIC Barcelona. She has worked as a cultural manager at the Cervantes Institute in Beijing and collaborated with various companies and institutions in the design of cultural projects and exhibitions. She also participated in the conceptualisation of the infrastructure development plan for Langyuan Station in Beijing, to transform this industrial area of Pekin into a space for Culture and Creative Industries the country. After her experience in China she returned in October 2018 to Spain, as director of the Rioja Wine Cultural Centre, a historic building linked to wine tourism. As interim civil servant of the City Council she developed the Master Plan and cultural, social and training programme for the reopening of the facility. In 2020 Claudia established herself as independent cultural consultant and she collaborated with the Langyuan New Times Culture in the definition of the cultural development plan and a new urban space for the Music and Performing Arts in Wuzhen. She also provides services to mono office architecture studio production of artistic projects, such as “I Want to be the Future: The Anatomy of Technological Seduction,” developed together with the Chinese artist Cao Fei, for the Whitechapel Gallery in London and the Alserkal Avenue in Dubai. She currently coordinates the Postgraduate Studies in Cultural Management at UIC Barcelona.
Teachers
Mohammed Hassan Elrazzaz Elrazzaz
Licenciado en Ciencias Económicas y Empresariales por la Universidad de El Cairo, diplomado en Estudios Culturales por la Universidad de Granada y máster en Gestión Artística y Cultural por UIC Barcelona. Su carrera combina una trayectoria de 10 años en el sector financiero con 12 años de experiencia práctica en el campo cultural como fundador y cerebro de una comunidad cultural activa. Fue becario del ifa-Stuttgart en la categoría Mediterráneo en 2011. Trabaja desde 2013 en la Secretaría de la Unión para el Mediterráneo (UPM) como Coordinador de Integración Regional. Su libro "The Mediterranean: A Shared Heritage" fue publicado por EMUNI en 2017.
Prerequisites & admissions
Request for information and admission
If you are interested in taking this Specialization course at UIC Barcelona, contact the Secretary of the Faculty of Humanities at the following email: secretariahumanitats@uic.es.