Universitat Internacional de Catalunya
Workshop: Public Relations Programmes II
Teaching staff
Exercises and practices will be presented by computer work, except for those prepared in class.
If the student, for some reason, has difficulties for attending the classes, he/she should advise professors to look for a solution.
Attendance is compulsory.
This subject is about the practical application of criteria, style and culture of UIC Barcelona for the organization of PREMIS IMMA. Also procedures and guidance of the professors and of the academic and non-academic professionals will be respected by the student. Students working individually and in group will be rigorous, creative and knowledgeable. The final objective is the preparation and the execution of a real event: PREMIS IMMA 2019. If a student does not participate before, during and after the event, he or she will fail the subject.
Introduction
This subject introduces the students in the field of Events Management and Protocol in general, and takes them to organize a practical event: PREMIS IMMA 2019.
Pre-course requirements
No previous requisites are needed only being registered at the corresponding course.
Objectives
Students should be able to:
-present a proposal for the creation of PREMIS IMMA, that will be taken to reality.
-learn how to be part of decision making, team-work, and participation in the workshops run by the Coordinator of PREMIS IMMA.
-defend and expose persuasively about events management.
-show his/her skills in group work.
-become familiar with documents, tools and procedures for the management of events.
-understand the relevance of security and contingencies in the events.
-distinguish between the different agents involved in a protocolary event; be capable of giving the person the proper treatment and place he/she deserves.
-apply properly the writing skills in protocol situations, according to different documents and targets
Competences/Learning outcomes of the degree programme
- 01 - The ability to plan technical resources
- 02 - The ability to plan human resources
- 03 - The ability to plan personal resources (personnel, materials, seasonal...)
- 07 - The ability to work in a group
- 17 - The ability to confront difficulties and resolve problems
- 18 - The ability to work under pressure
- 23 - The ability to develop a budget
- 26 - The ability to coordinate yourself and /or work together to / with a team
- 77 - The ability and capacity to take responsibility for the communication area of an organisation
- 78 - The ability and capacity to establish a plan of communication
- 82 - The ability to define and manage a communication budget
- 87 - The ability and capacity to use technology and communicative techniques
- 88 - The ability to relate to people and the environment without losing autonomy
- 89 - The ability to create synergy in a working team
- 91 - Preparation to assume risks
- 92 - The ability for analysis, synthesis and critical judgment
- 93 - To know how to manage time
- 94 - The ability to act freely and responsibly
Learning outcomes of the subject
-LIVE EXPERIENCE DURING THE WHOLE PROCESS AND TEAMWORK DONE FOR THE ORGANIZATION OF THE PREMIS IMMA 2019.
-CAPACITY TO BRING TO REALITY THE ORGANIZATION OF AN ADVERTISING FESTIVAL, GUIDED BY A PROFESSIONAL.
-INCREASED SELF-CONFIDENCE WHEN ORGANIZING AN EVENT OR PROTOCOLARY ACTIVITY.
-EXPERIENCE FOR FUTURE TEAMWORK.
-TO BE ABLE TO APPLY THE PRACTICE DONE ON FUTURE PROJECTS.
-TP BE ABLE TO DISCOVER IF THIS FIELD LOOKS INTERESTING TO THE STUDENT AS A FUTURE PROFESSIONAL WAY OF LIVING
-OPEN NEW INTERESTS IN ORDER TO DEEPEN IN THE KNOWLEDGE AND APPLICATION OF THEM.
-DISCOVER PERSONAL AND "PROFESSIONAL" STRENGHTS AND CHALLENGES.
Syllabus
This Workshop will introduce the student into the knowledge and practice of the different tips, criteria and decision making strategies regarding the organization and the protocol of an event. The student will learn and experience about events management in general and the organization of PREMIS IMMA 2018, specifically.
Different people -both professors and personnel- will be involved in the preparation and production of the PREMIS IMMA 2018.
- 1. Preparation and presentation of proposals PREMIS IMMA 2019 from the Agencies to Dircom
- Practice 2: #UICSocialday
- Practice 3: Workshop run by ER
- Pràctice: oral presentation to the whole class
- Pràctice 5: General Rehearsal and the Day of the event
Teaching and learning activities
In blended
| TRAINING ACTIVITY | ECTS CREDITS |
|---|---|
| Coaching. Monitoring how students learn the content of the subject, either individually or in groups. In the coaching sessions, mistakes will be corrected, queries answered, and exercises and activities to achieve the established objectives will be suggested. | 1 |
| Practical workshop. A highly practical working activity, where students can acquire skills that are practical or also theoretical (intellectual skills, logical skills, critical skills, intellectual learning skills, study skills, quoting skills, etc). | 1 |
| Lectures. In lectures, lecturers/professors not only transmit content or knowledge, but also, and above all else, attitudes, motivation, skills and values, etc. They also ensure that participants can express their opinions and arguments to the other students. | 1,5 |
| Meeting Point. Meetings will be organised with notable people from the professional and scientific fields or the international field, and students. These sessions will take the form of conferences, work sessions, discussions, or interviews, etc. | 0,5 |
| Lab. Working groups that combine theory and practice. The aim of these is not to undertake already known techniques, but instead to make progress that is both theoretical and technical. These Lab sessions will culminate in the creation of a professional or semi-professional product. | 1 |
| Lectures. In lectures, lecturers/professors not only transmit content or knowledge, but also, and above all else, attitudes, motivation, skills and values, etc. They also ensure that participants can express their opinions and arguments to the other students. |
Bibliography and resources
Golovinski, Shuli, Event 3.0 - How Generation Y & Z are re-shaping the events industry.
www.newtonstrand.com, 2011 (es bibliografía reocmendada)
The Complete Guide to Successful Event Planning (with Companion CD-ROM), Shannon Kilkenny, Atlantic Publishing Group, Revised 2nd Edition, SAN Number 268-1250, ISBN-13: 978-1-60138-699-1 (alk. paper); ISBN-10: 1-60138-699-0 (alk. paper), 2-3 ejemplares (es bibliografía recomendada)