Universitat Internacional de Catalunya
Workshop: Public Relations Programmes II
Workshop: Public Relations Programmes II
5
10043
4
Second semester
OB
Main language of instruction: Spanish
Teaching staff
Pre-course requirements
No previous requisites are needed only being registered at the corresponding course.
Competences/Learning outcomes of the degree programme
- 01 - The ability to plan technical resources
- 02 - The ability to plan human resources
- 03 - The ability to plan personal resources (personnel, materials, seasonal...)
- 07 - The ability to work in a group
- 17 - The ability to confront difficulties and resolve problems
- 18 - The ability to work under pressure
- 23 - The ability to develop a budget
- 26 - The ability to coordinate yourself and /or work together to / with a team
- 77 - The ability and capacity to take responsibility for the communication area of an organisation
- 78 - The ability and capacity to establish a plan of communication
- 82 - The ability to define and manage a communication budget
- 87 - The ability and capacity to use technology and communicative techniques
- 88 - The ability to relate to people and the environment without losing autonomy
- 89 - The ability to create synergy in a working team
- 91 - Preparation to assume risks
- 92 - The ability for analysis, synthesis and critical judgment
- 93 - To know how to manage time
- 94 - The ability to act freely and responsibly
Teaching and learning activities
In person
| TRAINING ACTIVITY | ECTS CREDITS |
| Coaching. Monitoring how students learn the content of the subject, either individually or in groups. In the coaching sessions, mistakes will be corrected, queries answered, and exercises and activities to achieve the established objectives will be suggested. | 0,7 |
| Workshop. Advanced and intensive workshops of a longer duration, led by lecturers and/or foreign professionals, in which the language used is English. These culminate in the creation of a professional or semi-professional product which is also produced in English. | 1,8 |
| Lectures. In lectures, lecturers/professors not only transmit content or knowledge, but also, and above all else, attitudes, motivation, skills and values, etc. They also ensure that participants can express their opinions and arguments to the other students. | 0,4 |
| Meeting Point. Meetings will be organised with notable people from the professional and scientific fields or the international field, and students. These sessions will take the form of conferences, work sessions, discussions, or interviews, etc. | 0,9 |
| Lab. Working groups that combine theory and practice. The aim of these is not to undertake already known techniques, but instead to make progress that is both theoretical and technical. These Lab sessions will culminate in the creation of a professional or semi-professional product. | 0,6 |
| Seminar. This activity will consist of taking an in-depth look at specific up-to-date topics in a monographic manner-in some cases these topics will have been debated socially-, via active work in small groups. | 0,6 |