Universitat Internacional de Catalunya

Professional English for Advertising I

Professional English for Advertising I
4
10047
4
First semester
OB
Main language of instruction: English

Teaching staff


Dr. VIOLÁN GALÁN, Miguel Ángel - maviolan@uic.es

The teacher puts his e-mail available to students for all types of queries: maviolan@uic.es

Introduction

In the event that the health authorities announce a new period of confinement due to the evolution of the health crisis caused by COVID-19, the teaching staff will promptly communicate how this may effect the teaching methodologies and activities as well as the assessment.


About this subject:

  • The teacher conducts basic ideas which put into practice through exercises and reinforced with some supporting files that summarize what you need to know.
  • The exercises are repeated constantly and the level of demand will crescendo. Everything is a progressive training.
  • All sessions are fully taught using the English language. The teacher provides synonims or short translations if necessary.
  • Knowledge of Media Training is imparted on the set of TV.
  • Part of the sessions takes place in the computer room.
  • Students are asked to be always provided of pendrive, headphones, blank paper and pen. Ideally also laptop or tablet.

Pre-course requirements

None

Objectives

  • Development of oral expression.
  • Domain non-verbal language.
  • To argue with conviction.
  • Improve the ability to observe and listen.
  • Reduce the fear of speaking in front of the public.
  • Learn to speak before a TV camera.

Competences/Learning outcomes of the degree programme

  • 04 - The ability of self assessment and professional self management
  • 05 - The ability to learn autonomously
  • 06 - The ability to act autonomously and responsibly
  • 07 - The ability to work in a group
  • 09 - Lingustic ability in Catalan, Spanish and English
  • 12 - The ability to produce spoken and written texts
  • 13 - Reading skills
  • 14 - Ability to analyse
  • 20 - The ability of concretion
  • 21 - The ability of abstraction
  • 22 - The ability to generate debate and reflection
  • 97 - To be able to read and understand literature in the field of communication in the English language
  • 98 - To skillfully manage terminology in English related to Communication

Learning outcomes of the subject

  • Develop persuasive speeches.
  • Improvise verbal statements.
  • Argument and counterargument in discussions.
  • Learn to represent an organization in exercising the role of the spokesperson, especially in emergency situations.

Syllabus

  1. Techniques and exercises to better express orally. Emphasis on breathing techniques. How to improve diction.
  2. The art of summarizing: deconstruction, keywords and prioritization of ideas + development of the internal clock.
  3. Resources for attention and convincing an audience. The non-verbal languaje.
  4. Techniques to speak to a radio microphone and a TV camera.
  5. Techniques for making speeches. Improvisation techniques.
  6. Analysis of models of social and political oratory.
  7. How convincing gatherings and conferences. Making the role of presenter/moderator.
  8. Techniques for generating ideas and improve our messages.
  9. Spokesman techniques: the statement, interview and press conference.
  10. The spokesman in crisis situations.

Teaching and learning activities

In blended



TRAINING ACTIVITYECTS CREDITS
Lectures. In lectures, lecturers/professors not only transmit content or knowledge, but also, and above all else, attitudes, motivation, skills and values, etc. They also ensure that participants can express their opinions and arguments to the other students.
2
Focused Praxis. Handing in occasional exercises to learn theory through practice.
2

Evaluation systems and criteria

In blended



ALUMNOS QUE VAN A ASISTIR CON REGULARIDAD:

80% NOTA: entrega en diciembre de PORTAFOLIO con 10 discursos videograbados y ejercicios realizados en clase.

20% NOTA: participación activa y 2 exámenes escritos

ALUMNOS QUE NO VAN A ASISTIR CON REGULARIDAD:

100% nota: entrega en diciembre de PORTAFOLIO con 10 discursos videograbados y ejercicios realizados en clase.

 

Bibliography and resources

See special document in this

 

Teaching and learning material



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