Universitat Internacional de Catalunya
External Practices II
Teaching staff
Introduction
This subject involves completing practical and real media industry jobs. This period of instruction will be assessed according to the objectives set by the academic coordinator, in accordance with the Faculty Board’s criteria.
This includes both traditional media (newspapers, radio, television or news agencies), as well as media companies from other sectors or realities (communication agencies, online publications, press or communication departments at businesses and corporations, among others).
Objectives
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Students must successfully develop their ability to read, analyse and summarise, as well as the ability to give journalistic messages a creative twist through insight, ingenuity and creativity.
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They must acquire the ability to work as part of a team, learn to act responsibly and independently and face challenges and solve problems with a positive and entrepreneurial spirit.
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They must also develop the ability to interact with the media environment; plan, implement and prepare a budget for a journalistic project, in cooperation with various media professionals.
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Another aspect that will be encouraged is the capacity to understand and apply the various journalistic genres and formats at different stages of the creation, edition and production of press, radio, television and online products. Students will also learn to use the different types of television and radio scripts and understand how to interact with the media environment and adapt to changing circumstances.
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Students must develop the ability to detect newsworthy events, as well as the ability to act as an expert in the strategic management of corporate speech.
Competences/Learning outcomes of the degree programme
- 02 CG - The ability to learn and act an autonomously and responsibly
- 03 CG - The ability to work in a group
- 04 CG - The ability to organise time and workspace
- 05 CG - The ability to develop an ethical attitude
- 06 CG - The ability to read, analyze and synthesize
- 07 CG - The ability to confront difficulties and resolve problems
- 13 CG - Positive and entrepreneurial spirit
- 15 CE - Lingustic ability in Catalan, Spanish and English
- 18 CE - Ability to detect newsworthy events
- 20 CE - The ability to plan and carry out journalistic projects
- 27 CE - The ability to understand and work with different agents of the journalistic profession
- 28 CE - The ability to understand and apply production and editing techniques for newspaper, radio, television and Internet
- 29 CE - The ability to understand and apply different journalistic genres and formats
- 30 CE - The ability to understand and apply the various stages of creation and implementation of a radio or television program
- 31 CE - The ability to understand and apply various types of radio and television scripts
- 41 CE - The ability and capacity to interact in the environment
- 45 CE - The ability and capacity to give a creative form to a journalistic message
- 47 CE - The ability and capacity to expertly and strategically manage of corporate communications
- 48 CE - The ability of insight, ingenuity and creativity
- 52 CE - The ability to adapt to changing circumstances
Learning outcomes of the subject
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To speak accurately and clearly.
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To develop scripts for different media.
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To form intelligible and convincing arguments.
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To fluently draft news articles.
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To gain a command of written and spoken language.
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To be able to create radio content.
Syllabus
May vary depending on the company in which the students complete their job placement.
Teaching and learning activities
In person
Coaching. Monitoring how students learn the content of the subject, either individually or in groups. In the coaching sessions, the lecturers will correct mistakes, answer queries and suggest exercises and activities to achieve the established objectives. (5 ECTS)