Universitat Internacional de Catalunya
Development of Media Projects
Other languages of instruction: Catalan
Teaching staff
By appointment.
Introduction
This course is a laboratory of journalistic projects. Students will learn to conceptualize, develop and distribute journalistic projects in each of the main sectors in which the end of grade can develop your career: that of corporate communication, of printed and digital publications or transmedia journalism and, finally, the audiovisual.
During the first half of the course, students will develop specialized modules for individual conceptualization of a project about each of the major professional sectors. At the end of the three modules, students will have the knowledge and tools needed to decide the type of project they want to do as a Final Project (FP).
During the second half of the course, in groups of 3 persons and under the supervision of an academic tutor, students will draw the memory that justifies the project they want to accomplish as FP. At the end of the semester, they will defend their work before a court of specialized professionals. The valuations of these professionals will guide the project and give the hints to improve it through the second semester.
Pre-course requirements
It's not required.
Objectives
- To understand the specifics of each media sector.
- To detect niches that exist for developing new journalistic projects.
- To learn to design sustainable journalistic projects.
- To learn to anticipate and assess the resources required to run a journalism project.
- To learn to present projects and distribute them in a professional market.
Competences/Learning outcomes of the degree programme
- 09 CG - The ability to innovate
- 12 CG - The ability to listen
- 13 CG - Positive and entrepreneurial spirit
- 35 CE - Knowledge and mastery of the digital culture
- 39 CE - Knowledge and mastery of multimedia messages
- 41 CE - The ability and capacity to interact in the environment
- 42 CE - The ability to integrate the contributions of the environment
- 48 CE - The ability of insight, ingenuity and creativity
- 52 CE - The ability to adapt to changing circumstances
- 54 CE - The ability to analyze and understand audiences
Learning outcomes of the subject
- They will be able to conceptualise journalistic projects which are consistent with the structural reality of the sector.
- They will dominate the resources for its implementation on radio or television.
- They will develop journalistic or Internet communication projects.
- They may devise strategic communication solutions based on generating news content to serve the goals of any institution.
Syllabus
The different workshops are distributed in three main blocks:
I. Thinking a journalistic project for the audiovisual market
II. Thinking a journalistic project for the digital market
III. Innovation and proposals of value in the digital environment
Teaching and learning activities
In person
| TRAINING ACTIVITY | ECTS CREDITS |
|---|---|
| Lectures. In lectures, lecturers/professors not only transmit content or knowledge, but also, and above all else, attitudes, motivation, skills and values, etc. They also ensure that participants can express their opinions and arguments to the other students. | 1,4 |
| Meeting Point. Meetings will be organised with notable people from the professional and scientific fields or the international field, and students. These sessions will take the form of conferences, work sessions, discussions, or interviews, etc. | 0,4 |
| Lab. Working groups that combine theory and practice. The aim of these is not to undertake already known techniques, but instead to make progress that is both theoretical and technical. These Lab sessions will culminate in the creation of a professional or semi-professional product. | 1,4 |
| Coaching. Monitoring how students learn the content of the subject, either individually or in groups. In the coaching sessions, mistakes will be corrected, queries answered, and exercises and activities to achieve the established objectives will be suggested. | 0,8 |
| Focused Praxis. Handing in occasional exercises to learn theory through practice. | 2 |
Evaluation systems and criteria
In person
- FP project document: 50 %
- FP oral presentation: 50 %
Getting more than a five in the project is a requirement to pass the subject.
On the second call, students must reformulate the project.
Bibliography and resources
Anderson, Chris W.; Bell, Emily; Shirky, Clay (2012). Post-industrial Journalism: Adapting to the Present: a Report. Columbia: Columbia Journalism School
The professors will provide the recommended bibliography in each workshop