Universitat Internacional de Catalunya
Development of Media Projects
Other languages of instruction: Catalan
Teaching staff
By appointment.
Introduction
This course constitutes a laboratory for journalistic projects. Students will learn to conceptualise, develop and distribute journalistic projects in each of the main sectors in which, upon completing degree, they may work professionally: corporate communication, printed and digital publications or transmedia journalism and, finally, the audiovisual world.
In the first half of the course, students will take part in specialised modules in which they will, individually, conceptualise a project related to each of the major professional sectors. At the end of the three modules, students will have the knowledge and tools necessary to decide the type of project they want to do as a Final Degree Project (TFG).
In the second half of the course, in groups of 3 and under the supervision of an academic tutor, students will draft a report that justifies the project they want to complete as their TFG. At the end of the semester, they will defend their work before a panel of expert professionals. The assessments of these professionals will help guide the project and give the students the advice they need to improve it in the second semester.
Pre-course requirements
Not required.
Objectives
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To understand the specific characteristics of each media sector.
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To detect existing niches for new journalistic projects.
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To learn to design sustainable journalistic projects.
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To learn to anticipate and assess the resources required to run a journalism project.
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To learn to present projects and distribute them in a professional market.
Competences/Learning outcomes of the degree programme
- 09 CG - The ability to innovate
- 12 CG - The ability to listen
- 13 CG - Positive and entrepreneurial spirit
- 35 CE - Knowledge and mastery of the digital culture
- 39 CE - Knowledge and mastery of multimedia messages
- 41 CE - The ability and capacity to interact in the environment
- 42 CE - The ability to integrate the contributions of the environment
- 48 CE - The ability of insight, ingenuity and creativity
- 52 CE - The ability to adapt to changing circumstances
- 54 CE - The ability to analyze and understand audiences
Learning outcomes of the subject
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To be able to conceptualise journalistic projects which are consistent with the structural reality of the sector.
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To gain a sufficient command of the resources necessary to launch a radio or television programme.
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To be able to undertake online journalism or communication projects.
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To be able to devise strategic communication solutions based on the generation of journalistic content catered towards the objectives of any institution.
Syllabus
The different seminars are divided into three main blocks:
I. Design of a journalistic project for the audiovisual market
II. Design of a journalistic project for the digital market
III. Innovation and proposals of value in the digital environment
Teaching and learning activities
In person
| TRAINING ACTIVITY | ECTS CREDITS |
| Lectures. In lectures, lecturers/professors not only transmit content or knowledge, but also, and above all else, attitudes, motivation, skills and values, etc. They also ensure that participants can express their opinions and arguments to the other students. | 1,6 |
| Meeting Point. Meetings will be organised with notable people from the professional and scientific fields or the international field, and students. These sessions will take the form of conferences, work sessions, discussions, or interviews, etc. | 0,8 |
| Lab. Working groups that combine theory and practice. The aim of these is not to undertake already known techniques, but instead to make progress that is both theoretical and technical. These Lab sessions will culminate in the creation of a professional or semi-professional product. | 1,0 |
| Coaching. Monitoring how students learn the content of the subject, either individually or in groups. In the coaching sessions, mistakes will be corrected, queries answered, and exercises and activities to achieve the established objectives will be suggested. | 0,8 |
| Focused Praxis. Handing in occasional exercises to learn theory through practice. | 1.0 |
| E-learning. Virtual learning based on ICT. | 0.8 |
Evaluation systems and criteria
In person
TFG report, tutorials: 30%
Oral presentation of project before panel: 50%
Test on preparatory sessions: 20%
Students must score a five or higher on the project to pass the subject. The oral presentation must be given at least a 4 to factor into the average. In the second sitting, the students must re-do the report.
Bibliography and resources
Anderson, Chris W.; Bell, Emily; Shirky, Clay (2012). Post-industrial Journalism: Adapting to the Present: a Report. Columbia: Columbia Journalism School
The professors will provide the recommended bibliography in each workshop