Universitat Internacional de Catalunya
Innovation and Product Development
Other languages of instruction: Catalan
Teaching staff
Email: amsanchez@uic.es with Subject: TUTORIA
Video call: At a previously agreed date.
Face-to-face: Before or after class hours at an agreed date.
Introduction
This course focuses on the need to view innovation as a process of management and recognizing that this is what drives change and development. These changes and developments are a direct result of the management decisions that are made. Over the duration of this course, we will try to grasp the iterative nature of innovation and express of innovation as a cycle with countless interconnections. This cyclical concept will allow us to show how businesses collect information over time, how they employ technical and social knowledge, and how they formulate an attractive and profitable venture. In doing so, the course will give insight into how innovation facilitates the development of important links and associations to convene the various areas of expertise required for a business venture.
Pre-course requirements
No prior courses or knowledge is required.
Objectives
Master and become capable of putting the most efficient and up to date methods of innovation into place to manage the development of products and services, moving from an idea to the production phase and commercial exploitation in the shortest Time to Market possible.
This requires understanding that innovation is a result of business strategy, of recognizing the value of key individuals in the business process and creating the optimal structure and environment for the development of products through innovative projects that achieve high objectives of quality and cost and meet performance deadlines.
Competences/Learning outcomes of the degree programme
- CB10 - To have the learning skills that allow them to continue studying in a way that will mostly need to be self-managed or autonomous.
- CE3 - Identificar los principales conceptos y metodologías desarrollados para gestionar la innovación e introducirlos con éxito dentro de la empresa.
- CG1 - Capacidad de organización y planificación del trabajo, teniendo en cuenta posibles adversidades que requieran de la adaptación a nuevas situaciones.
- CG2 - Capacidad de trabajo e integración en equipos humanos de trabajo multidisciplinares y multiculturales, y si procede, asumir el liderazgo.
- CG3 - Capacidad para generar nuevas ideas y evaluar de forma crítica las alternativas en presencia de múltiples criterios y actores.
- CT4 - Aplicar los conocimientos adquiridos para la resolución de problemas en entornos nuevos o poco conocidos dentro de contextos multidisciplinares relacionados con el área de estudio.
Learning outcomes of the subject
Once the course is completed, the student will:
- Understand the importance of innovation and management in an uncertain business environment
- Become capable of identifying the factors which businesses must focus on managing for innovation to be successful
- Understand that innovation is a complex business process that requires management
- Recognize the importance of a design and strategy in the process of innovation
- Grasp the legal mechanisms for the protection of intellectual property
Syllabus
- Introduction to the management of innovation.
- Definitions and debate around the importance of innovation in the business world
- 1st Case Study: Apple
- National systems of innovation and entrepreneurship.
- 2nd Case Study: Pizza delivery via unmanned drones
- Management of innovation within businesses.
- 3rd Case Study: Gore-Tex (WL Gore Assoc.)
- Innovation and Operation Management
- 4th Case Study: Innovation in the production line.
- Protection of intellectual property
- Patents
- 5th Case Study: Prices, patents and benefits in the pharmaceutical industry.
- Management of expertise within the organization
- Key capabilities and characteristics
- 6th Case Study: the cork sector
- Strategic networking and alliances
- Types of alliances
- The war for standardization
- 7th Case Study: Sony Blu-ray
- Management of Innovation + Development (I+D)
- 8th Case Study: Viagra de Pfizer
- Management of I+D projects
- 9th Case Study: CSI and the ADN sector
- Open innovation and the transfer/sharing of technology
- 10th Case Study: How the development of electronic sensors revolutionized disposable diapers
- Business Models
- 11th Case Study: Munich Gases: teeth whitener
- Brand and Product Strategy
- 12th Case Study: Umbrella Wars: GustBuster and Senz
- Development of new products
- 13th Case Study: Innocent Smoothies
- Innovation of new services
- 14th Case Study: eBay
- Investigating the marketing its influence on the creation of new products
- 15th Case Study: Dyson
- Managing the process of creating a new product
- 16th Case Study: 3M
Teaching and learning activities
In person
The course works through:
- Methodologies: advanced classes making use of a case study structure that requires independent work from the student to prepare each case in groups.
- Forum
- Directed studies
As a result there are distinct formative activities:
- Theory classes where the professors will explain the fundamental concepts used to interpret case studies.
- Problems: Classroom debates on the case studies prepared by the student groups, discussing the problems posed by the reference textbooks.
The book “Innovation Management and New Product Development”, 6th edition, by Paul Trott, Editorial Pearson, 2016 contiene los 16 casos que deberán ser preparados en grupo y debatidos en clase.
Evaluation systems and criteria
In person
AVERAGE GRADE OF 2 CASES PREPARED BY GROUP |
40% |
INDIVIDUAL WORK |
40% |
PARTICIPATION |
20% |
Bibliography and resources
Mandatory:
- Trott, P. (2016). "Innovation Management and New Product Development", 6th new edition. Editorial Pearson.
Recommended bibliography:
- CEN/TS 16555 Innovation Management Standards
- Barba, E. (2011). “Innovación:100 consejos para inspirarla y gestionarla”, 6ª edició. Editorial Libros de cabecera.
- 3M. (2011). 3M Innovation Story
- Batelle, J. (2005). "The Search. How Google and its Rivals Rewrote the Rules of Business and Transformed Our Culture", Portfolio.
- Chesbrough, H. (2006). "Open Innovation: The New Imperative for Creating And Profiting from Technology". Harvard Business School Press.
- Day, G.S. (2007). "Is it Real, Can We Win? Is It Worth Doing?. Harvard Business Review, December issue.
- Immelt, J.R., Govindarajan, V., Trimble, C. (2009). "How GE is disrupting itself", Harvard Business Review, October issue.
- MacCormack, A. (2001). "Product-Development Practices that work: How Internet Companies Build Software". MIT Sloan Management Review, January 15 issue.
- Mazzucato, M. (2013). "The Entrepreneurial State". Anthem Press.
- PMI. (2017). "PMI Lexicon of Project Management Terms", Version 3.2. Project Management Institute, Inc.
Relevant websites:
- Blog devoted to innovation management: http://www.enricbarba.com
- www.globalinnovationindex.org
- https://firstbuild.com/
- aFrogleap (2018). Retrieved from: https://afrogleap.com/blog/agile/one-year-of-agile-teams-at-afrogleap
- Alexander, M. (2018). Agile project management: A comprehensive guide. Retrieved from:
- https://www.cio.com/article/3156998/agile-development/agile-project-management-a-beginners-guide.html
- CEN & CENELEC (2018). Making standards for Europe. Retrieved from: https://www.cencenelec.eu/research/Pages/default.aspx
- CERASIS (2013). What is 5S? An Explanation of the Elements of 5S for a Lean Culture. Retrieved from: http://cerasis.com/2013/09/30/what-is-5s/
- Demans (2016). Service Design Tools. http://denielleemans.com/social-change-and-sustainability/service-design-tools/
- Designorate (2018). Retrieved from http://www.designorate.com/
- Forbes: Three imperatives for service innovation. Retrieved from: https://www.forbes.com/sites/georgebradt/2013/02/20/three-imperatives-for-service-innovation/#371aec663471
- Future Learn (2018). What are the risks? Retrieved from: https://www.futurelearn.com/courses/open-innovation/0/steps/20715
- Oswald, D. (2017). Design & Methods. Design methods for innovation in design process Retrieved from: http://www.designmethods.de/
- OpenInnovation.eu (2018). What is open innovation? Retrieved from: http://www.openinnovation.eu/open-innovation/
- OpenInnovation.eu (2018). 33 routes to open innovation. Retrieved from: http://www.openinnovation.eu/11-10-2017/33-routes-to-open-innovation/
- Scrum.org (2018). Scrum values poster. Retrieved from: https://www.scrum.org/resources/scrum-values-poster
- Service Design Tools (2009). Retrieved from: http://www.servicedesigntools.org/taxonomy/term/1
Videos of interest:
- Nicholson, G., (2014), `Innovation – The transformation of knowledge into money´ [online] https://www.youtube.com/watch?v=eBnH2rfno58 (Accessed 15 May 2018)
- CAPA Lifeycle Tools (2016). 5 Whys. https://www.youtube.com/watch?v=0kneAcSmqwo
- Li, W. (2016). Design Thinking and Innovation at Apple. Retrieved from: https://www.youtube.com/watch?v=ir3E-TEUk48
- Quality Schnallity (2013). Four Principles Lean Management - Get Lean in 90 Seconds. Retrieved from: https://www.youtube.com/watch?v=wfsRAZUnonI