Universitat Internacional de Catalunya
Audiovisual Culture
Other languages of instruction: Spanish
Teaching staff
By appointment. In order to make an appointment, please request one by writing an email to afernandezm@uic.es.
Introduction
Television is a form of media of recent life, but they have an intense, prolific and influential career. They receive the constant attention of politicians and people in social action and they are an entertainment source for the evasion of millions of viewers worldwide. Later, the internet has revolutionized the rules of communication.
The subject aims to provide students with sufficient knowledge to enable them to understand the evolution of these media throughout history. The current situation of these two disciplines is the result of an evolution that has been marked by the introduction of new technologies and by the constant dialogue that we have as transmitters and receivers altogether.
Harnessing intellectual productions that are now being offered to the public increases if it takes place in one environment that allows exceeding the simple perception of the vision. This subject aims to provide students with the tools to achieve it by proposing an entry to the diachronic dimension of the media, its syntax and the society around them and connecting them with other realities and artistic media. All this takes place in an analytical context that goes beyond the mere memorisation of data.
Pre-course requirements
No pre-course requirements are needed to enrol in this subject
Objectives
The subject aims to show students the ways that Television and internet have followed throughout their history in the international context. The explanation of the different models of both disciplines nowadays should allow students to interpret how the evolution of these media has consolidated in them in the various manifestations of mass media today.
An additional goal is to assess the cultural heritage of the ancestors of the guild to facilitate the understanding of the evolutionary processes experienced by way of audiovisual representation; to facilitate the assimilation of a chronological and conceptual framework based on the evolution of big media and to enable students to meet the conditions of work performed and the critical treatment of information on various aspects of the subject.
The subject also aims to help students to learn the basic tools of historical audiovisual documentation, to work independently on learning this during and after the course and to consolidate their knowledge and to transmit them and use them in the communication field.
Finally, latent and present in all of the above, is the power of observation, comparison and analysis of the creations in relation to their age and contemporary features, before and after production.
Competences/Learning outcomes of the degree programme
- 01 - The ability to adapt to varying circumstances
- 02 - The ability to understand, accept criticism and correct errors
- 03 - The ability to administer and manage human and technical resources
- 04 - The ability to work in a team and autonomously
- 05 - The ability to organise time and workspace
- 06 - The ability to develop academic rigour, responsibility, ethics and professionalism
- 07 - The ability to apply the deontology and respect for the audiovisual sector
- 08 - The ability of critical analysis, synthesis, concretion and abstraction
- 09 - The ability to objectify, quantify and interpret (data, statistics, empirical evidence )
- 10 - The ability to confront difficulties and resolve problems
- 11 - The ability to generate debate and reflection
- 12 - The ability to meet deadlines, develop the ability to be punctual and respect for human, technical and material resources
- 13 - The ability to create spoken and written communication
- 14 - Knowledge and mastery of rhetoric and oratory to communicate own ideas
- 16 - The ability to manage, analysis and reflect on content
- 17 - The ability to contextualize and critically analyze the events of social reality and to represent Contemporary History
- 18 - The capacity and development of general culture and interest in social events
- 19 - The ability of informative documentation
- 20 - Knowledge and mastery of bibliographic media
- 21 - Knowledge and mastery of the digital culture
- 22 - Knowledge and mastery of the distinction between opinion and information / colloquial and cultured register
- 25 - The ability to maximize creative development
- 26 - The ability to develop a sense of taste and perfection in the aesthetics and finalization of projects
- 35 - The ability to contextualize and critically analyze the products of the audiovisual industry
- 40 - The ability to defend and respect authorship and intellectual property
- 41 - The ability to know how the distinct elemental agencies of the audio visual sector function
- 50 - The ability to adapt, understand and apply the expressive possibilities of new technologies and future changes
- 53 - Lingustic ability in Catalan, Spanish and English
- 54 - The ability to skillfully manage the literature, terminology and linguistic structures of the English language related to the field of communication.
Learning outcomes of the subject
Upon completion of the subject, students will have obtained a an outcome a general knowledge of the organic evolution and structural history of the media studied.
In addition, they will obtain the ability to contextualise any fact relevant today in terms of media temporal history of both disciplines in order to understand its meaning and its social outreach through analysis; the knowledge and understanding of the complex dynamics and relationships present in a globalised world. Also, they will achieve an economic and / or business vision of the professional field of their productions and projects.
Besides, the subjects induce to assess the role of vocational training in diachronic observation, creativity and relevant analysis; to manage chronological concepts as diachrony and synchrony in a practical way; to express concepts that link history, art and audiovisuals and to be familiar with the examination of phenomena that seem universal but become individuals by culture.
Syllabus
A. History of television
1. The origins of television.
2. Television in Europe. Television authorship.
3. Television in the United States.
4. Television in Spain and Catalonia.
5. Other television in the world.
B. History of (new) media
1. The evolution of the media in the Internet era. VOD platforms and the new audiovisual scenario. The case of Netflix.
2. New modes of consumption, new modes of creation.
Teaching and learning activities
In person
| TRAINING ACTIVITY | ECTS CREDITS |
|---|---|
| Lectures. In lectures, lecturers/professors not only transmit content or knowledge, but also, and above all else, attitudes, motivation, skills and values, etc. They also ensure that participants can express their opinions and arguments to the other students. | 2 |
| Coaching. Monitoring how students learn the content of the subject, either individually or in groups. In the coaching sessions, mistakes will be corrected, queries answered, and exercises and activities to achieve the established objectives will be suggested. | 0.8 |
| Seminar. This activity will consist of taking an in-depth look at specific up-to-date topics in a monographic manner-in some cases these topics will have been debated socially-, via active work in small groups. | 0.6 |
| Focused Praxis. Handing in occasional exercises to learn theory through practice. | 0.6 |
Evaluation systems and criteria
In person
First call (continuous assessment)
The percentages of the evaluation will be the following:
- 50% Group project
The project will consist of carrying out work from three points of view: historical, analytical and creative.
It must be a research project that analyses the most relevant points of the programme, series, or genre (news, magazine, reality, thematic channels...) in question and places them in their social, historical and television context. The work must include a final point in which a creative programming proposal is made in relation to the chosen theme.
The teacher must validate the topic.
- 10% Presentation of the work on the last day of class. The depth and rigour of the information will be assessed, as well as the expressive capacity and the ability of each member to transmit the information.
- 20% Individual video essay
- 20% Participation and attitude (active participation and critical contributions in the discussions).
Individual modality
Those who do not come to class for justified reasons will have to carry out the research work individually.
Second sitting
If the subject is failed in the first session, an improved version of the work must be presented.
Other examinations
The subject will have to be repeated in the third and subsequent exams.
*The teacher reserves the right to suspend students if they do not comply with the minimum attendance, initiative and participation requirements during the process.
* The faculty's regulations regarding spelling mistakes and plagiarism will be strictly observed.
Bibliography and resources
CARRILLO BERNAL, J. (2018). Paradigma Netflix. El entretenimiento del algoritmo. Barcelona: UOC.
CASCAJOSA, C. y ZAHEDI, F., (2016). Historia de la televisión. Valencia: Tirant Humanidades.
GUARDIOLA, I. (2019). El ojo y la navaja. Un ensayo sobre el mundo como interfaz. Barcelona: Arcadia.
IMBERT, G. (2007). El zoo visual: de la televisión espectacular a la televisión especular. Barcelona: Gedisa.
MONTERO DÍAZ, J. (2018). Una televisión con dos cadenas. Madrid: Cátedra.
* The bibliography will be completed with texts and other titles throughout the course.
Supplementary bibliography
BAGET I HERMS, J.M. (2003). La Nostra. Vint anys de TV3. Barcelona: Proa.
BRANDT, G. W. (ed.) (1993). British TV Drama in the 1980s. Cambridge: Cambridge University Press.
CARCAJOSA VIRINO, C. (ed.) (2007). La caja lista: televisión norteamericana de culto. Barcelona: Laertes.
CARCAJOSA, VIRINO, C (ed.) (2016). La cultura de las series. Barcelona: Laertes.
CARRIÓN, J. (2011). Teleshakespeare. Madrid: Errata Naturae.
PALACIO, M. (2001). Historia de la televisión en España. Barcelona: Gedisa.
VIVES-FERRÁNDIZ SÁNCHEZ, L. (2022). La Cultura Visual en tiempos digitales y posthumanos. Vitoria: Sans Soleil Ediciones.