Universitat Internacional de Catalunya
Sociology
Teaching staff
Introduction
The subject of sociology in the degree of Advertising and Public Relations aims to provide students with a comprehensive understanding of contemporary society and emphasise the importance of communication in the process of cultural education.
The aim of sociology (understanding society) is crucial in the planning and development of communication products. Therefore, the aim is to present the reality of sociological studies as a source of critical information and provide the keys to understanding the current social context.
Also, to understand society means to be aware that the established order been socially constructed, and its composition depends heavily on the actors involved in the development of cultural and symbolic patterns.
Pre-course requirements
No pre-course requirements are needed to enrol in this subject.
Objectives
Knowledge
Learn about the reality of the science of sociology and the major theoretical paradigms.
Understand the role of advertising and public relations in cultural education and society.
Understand the social context of the postmodern era and the network society to create optimal communication products advertising and public relations.
Skills and attitudes
Use argument, criticism and creativity in making speeches.
Develop an attitude of respect for the diversity of opinions in debates.
Reflect on the responsibility of professional advertising and public relations in building a more fair and supportive social environment.
Competences/Learning outcomes of the degree programme
- 06 - The ability to act autonomously and responsibly
- 07 - The ability to work in a group
- 08 - The ability to organise time and workspace
- 11 - The ability to make judgments and well-argued critical assessments
- 12 - The ability to produce spoken and written texts
- 13 - Reading skills
- 14 - Ability to analyse
- 15 - The ability to synthesise
- 17 - The ability to confront difficulties and resolve problems
- 22 - The ability to generate debate and reflection
- 27 - The ability to contextualise historical events of the world and of contemporary Spain
- 30 - The ability to contextualise and critically analyse current events
- 67 - Knowledge and mastery of the digital culture
- 70 - Knowledge and mastery of economic data, statistics and graphs
- 72 - Knowledge and mastery of the principle techniques for scientific and journalistic investigation
- 83 - The ability and capacity to give form to a creative message
- 92 - The ability for analysis, synthesis and critical judgment
- 93 - To know how to manage time
- 96 - The ability to objectively analysis reality and the extraction of valid considerations
Learning outcomes of the subject
Identify major social trends in advertising and public relations communication creations.
Distinguish elements of cultural training and socialisation in the advertising of products and public relations campaigns.
Indicate the different possibilities of social influence of the communicative elements used in the work.
Awareness of the tools of sociological research for use in communication
Syllabus
Teaching and learning activities
In person
|
MATERIA |
ECTS |
CO |
FP |
SE |
MP |
EL |
TA |
WO |
LA |
CM |
AI |
GJ |
|
SOCIOLOGY |
60H |
12H |
18H |
2H |
|
|
4H |
|
2H |
22H |
|
|
|
Theory |
40H |
10H |
10H |
2H |
18H |
|||||||
|
Practicum |
20H |
2H |
8H |
2H |
2H |
2H |
4H |
Peer learning. The aim of this activity is to ensure that students gain the ability to analyse and be critical. One way of achieving this is by correcting their peers' exercises and results, etc. Each student will be evaluated twice: as both a recipient and a transmitter of critical knowledge.
Lectures. In lectures, lecturers/professors not only transmit content or knowledge, but also, and above all else, attitudes, motivation, skills and values, etc. They also ensure that participants can express their opinions and arguments to the other students.
Coaching. Monitoring how students learn the content of the subject, either individually or in groups. In the coaching sessions, mistakes will be corrected, queries answered, and exercises and activities to achieve the established objectives will be suggested.
Focused Praxis. Handing in occasional exercises to learn theory through practice.
Lab. Working groups that combine theory and practice. The aim of these is not to undertake already known techniques, but instead to make progress that is both theoretical and technical. These Lab sessions will culminate in the creation of a professional or semi-professional product.
Seminar. This activity will consist of taking an in-depth look at specific up-to-date topics in a monographic manner-in some cases these topics will have been debated socially-, via active work in small groups.
| TRAINING ACTIVITY | ECTS CREDITS |
|---|---|
| Lectures. In lectures, lecturers/professors not only transmit content or knowledge, but also, and above all else, attitudes, motivation, skills and values, etc. They also ensure that participants can express their opinions and arguments to the other students. | 2,2 |
| Practical workshop. A highly practical working activity, where students can acquire skills that are practical or also theoretical (intellectual skills, logical skills, critical skills, intellectual learning skills, study skills, quoting skills, etc). | 0,4 |
| Lab. Working groups that combine theory and practice. The aim of these is not to undertake already known techniques, but instead to make progress that is both theoretical and technical. These Lab sessions will culminate in the creation of a professional or semi-professional product. | 0,2 |
| Focused Praxis. Handing in occasional exercises to learn theory through practice. | 1,8 |
| Seminar. This activity will consist of taking an in-depth look at specific up-to-date topics in a monographic manner-in some cases these topics will have been debated socially-, via active work in small groups. | 0,2 |
| Coaching. Monitoring how students learn the content of the subject, either individually or in groups. In the coaching sessions, mistakes will be corrected, queries answered, and exercises and activities to achieve the established objectives will be suggested. | 1,2 |
Evaluation systems and criteria
In person
50% of the final grade corresponds to a written exam on the theoretical part of the
subject.
Basic bibliography:
GIDDENS, Anthony. 2000. Sociology. Madrid: Alliance.
RITZER, George. 1998. Classical sociological theory. New York, McGraw-Hill.
ROCHER, Guy. 2006. Introduction to general sociology. Barcelona: Herder.
20% of the final grade corresponds to two written tests conducted in class about the content of the following books. During the test you can consult the books and abstracts made by the students. At the end of the test, these abstracts will also have to be delivered to the teacher.
The books:
- Wajcman, Judy. "Esclavos del tiempo". Ed: Paidós, Barcelona, 2017.
- Klein, Naomi. "No logo: el poder de las marcas". Ed: Plantea, Barcelona, 2011.
30% of the final grade corresponds to a group work.
It is essential to attend tutorials to be able to follow the process of investigation. It is a team work through which students should present the memory of an advertising campaign, focusing on sociological research prior to the design and execution of the final product.
To pass the subject it is necessary to overcome the two parts independently: theory
(exam and practical exercises) and practice (market research group work).
** It is necessary to attend at least 80% of the classes to be able to take the exam
final and to be evaluated in the final work in market research group.
*** Attitude and active participation in class will be assessed positively in the final grade.
**** SECOND CALL: To be able to access the second call it is necessary
have attended 80% of the theoretical and practical classes. In this case you can access the
Part that has not been exceeded in the first call: theoretical exam, practical exercises
or research work.
Bibliography and resources
BASIC BIBLIOGRAPHY
BAUMAN, Zygmunt. 2002. La ambivalencia de la Modernidad y otras conversaciones. Barcelona: Paidós.
BECK, Urich. 2006.La sociedad del riesgo global. Madrid: Siglo XXI.
BECKER, H. 2009. Outsiders. Hacia una sociología de la desviación. Buenos Aires: Siglo XXI.
BERGER, Peter y LUCKMANN, Thomas. 2001. La construcción social de la realidad. Buenos Aires: Amorrortu.
CASTELLS, Manuel. 2009. Comunicación y Poder. Madrid: Alianza.
GOFFMAN, Erving. 1994. La presentación de la persona en la vida cotidiana. Buenos Aires: Amorrortu.
HELD, David. 2003. Globalización/ Antiglobalización. Barcelona: Paidós.
HELD, David. 2012. Cosmopolitismo. Ideales y Realidades. Madrid: Alianza.
NOELLE-NEUMANN, Elisabeth. 1995. La espiral del silencio : opinión pública, nuestra piel social.Barcelona: Paidós.
RITZER, George. 1998. Teoría sociológica clásica. Nueva York, McGraw-Hill.
ROCHER, Guy. 2006. Introducción a la Sociología general. Barcelona: Herder.
WOLF, Mauro. 1994. Los efectos sociales de los media. Barcelona: Paidós.
ANOTHER BIBLIOGRAPHY
ARON, Raymond. 2004. Las etapas del pensamiento sociológico: Montesquieu, Comte, Marx, Tocqueville, Durkheim, Pareto, Weber. Madrid: Tecnos.
BAUMAN, Zygmunt. 2006. Modernidad líquida. México: Fondo de Cultura Económica.
BELL, Daniel. 1996. Las contradicciones culturales del capitalismo. Madrid: Alianza.
BERGER, Peter. 1967. Introducción a la sociología : una perspectiva humanística. México: Limusa-Wiley.
BERGER, Peter y KELLNER, Hansfried. 1985. La reinterpretación de la Sociología. Espasa-Calpe: Madrid.
CASTELLS, Manuel. 2012. Redes de indignación y esperanza : los movimientos sociales en la era de Internet. Madrid: Alianza.
CASTELLS, Manuel. 2001. La era de la información : economía, sociedad y cultura III. Fin de milenio. Madrid: Alianza.
CASTELLS, Manuel. 2000. La era de la información : economía, sociedad y cultura II. El poder de la identidad. Madrid: Alianza.
CASTELLS, Manuel. 2000. La era de la información : economía, sociedad y cultura I. La sociedad red. Madrid: Alianza.
CURRAN, James. 2005. Medios de comunicación y poder en una sociedad democrática. Barcelona: Hacer.
GERBNER, G. (1998). "Cultivation analysis: An overview". Mass Communication and Society, 3/4, 175-194.
GIDDENS, Anthony. 2000. Sociología. Madrid: Alianza.
HABERMAS, Jürgen. 1994. Historia y crítica de la opinión pública : la transformación estructural de la vida pública. Barcelona: Gili.
HELD, David. 2009. Modelos de democracia. Madrid: Alianza.
HIMANEN, Pekka. 2002. La ética hacker y el espíritu de la era de la información. Barcelona: Destino.
IBARRA, Pedro. 2005. Manual de sociedad civil y movimientos sociales. Madrid: Síntesis.
LAMO DE ESPINOSA, Emilio. 1990. La sociedad reflexiva. Sujeto y objeto del conocimiento sociológico. Madrid: CIS.
LIPOVETSKY, Gilles y SÉBASTIEN, Charles. 2006. Los tiempos hypermodernos. Barcelona: Anagrama.
LUCAS, Antonio, GARCÍA GALERA, Carmen, RUIZ SAN ROMÁN, José Antonio. 1999. Sociología de la Comunicación. Madrid: Trotta.
NORRIS, Pippa. 2011. Democratic Deficit. Critical Citizens Revisited. Cambridge: Cambridge University Press.
McCOMBS, Maxwell.2006. Estableciendo la agenda : el impacto de los medios en la opinión pública y en el conocimiento. Barcelona: Paidós.
McQUAIL, Dennis. 1997. Modelos para el estudio de la comunicación colectiva. Pamplona: EUNSA.
PISCITELLI, Alejandro. 2005. Internet: la imprenta del siglo XXI. Barcelona: Gedisa.
REINGOHLD, Howard. 2004. Multitudes inteligentes: la próxima revolución social. Barcelona: Gedisa.
SCOLARI, Carlos. 2008. Hipermediaciones : elementos para una teoría de la comunicación digital interactiva. Barcelona: Gedisa.
SPAEMANN, Robert. 1987. Ética: cuestiones fundamentales. Pamplona: EUNSA.
TOURAINE, Alain. 1999. ¿Cómo salir del liberalismo?. Barcelona: Paidós.
UGARTE, David de. 2007. El poder de las redes : manual ilustrado para personas, colectivos y empresas abocados al ciberactivismo. Barcelona: El Cobre.
BASIC BIBLIOGRAPHY
- Berganza, Mª R.; Ruiz San Román, J.A. (Eds.) (2005). Investigar en Comunicación. Guía práctica de métodos y técnicas de investigación social en Comunicación. Madrid: McGraw Hill.
- Berger, A.A. (2016). Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches (4a edició). Thousand Oaks, Califòrnia: Sage.
- Bryman, A. (2016). Social research methods (5a edició). Oxford: Oxford University Press.
- Busquet, J.; Medina, A.; Sort, J. (2006). La recerca en comunicació. Què hem de saber? Quins passos hem de seguir? Barcelona: UOC.
- Brennen, B. (2013). Qualitative research methods for media studies. Nova York: Routledge.
- Hansen, A. (2013). Media and communication research methods. Basingstoke: Palgrave Macmillan.
- Hesse-Biber, S.N. (2010). Mixed methods research: merging theory with practice. Nova York: The Guilford Press.