Universitat Internacional de Catalunya
Communication: Drafting and Writing
Teaching staff
Introduction
Knowing how to express oneself with clarity, criteria, and precision is fundamental for any future professional of communication. Through continued practice, Communication and Written Information offers the essential tools for the student to develop their creativity and grasp the narrative techniques of the written text.
Pre-course requirements
No prerequisites are necessary.
Objectives
- Encourage reading and writing to improve oral and written expression
- Learning to generate content, to relate it to other knowledge and to structure ideas appropriately within a text
- Offer a theoretical base on the narrative tools that allow the student to make the most of the language for effective communication according to the objective established in each case
- Experiment with different narrative genres and communicative registers and understand the particularity and potential of each one
- Write with correctness and precision
- Improve the style of writing itself and understand the effect of certain stylistic and narrative decisions.
- Know how to analyze texts in a well-argued way
- Incorporate self-correction as part of the process of writing the written text.
- Encourage the critical attitude and reflective capacity of the student as a consumer and creator of texts.
Competences/Learning outcomes of the degree programme
- 03 - The ability to plan personal resources (personnel, materials, seasonal...)
- 05 - The ability to learn autonomously
- 06 - The ability to act autonomously and responsibly
- 10 - The ability to develop an ethical attitude
- 12 - The ability to produce spoken and written texts
- 13 - Reading skills
- 14 - Ability to analyse
- 15 - The ability to synthesise
- 16 - The ability to detect newsworthy events
- 17 - The ability to confront difficulties and resolve problems
- 20 - The ability of concretion
- 21 - The ability of abstraction
- 22 - The ability to generate debate and reflection
- 26 - The ability to coordinate yourself and /or work together to / with a team
- 30 - The ability to contextualise and critically analyse current events
- 48 - The ability to understand and apply the expressive possibilities of new technologies
- 50 - The ability to understand and apply the different narrative elements of a project
- 55 - The ability to design and critique an informative discourse
- 58 - Knowledge and mastery of the static image and its ability to communicate
- 64 - Knowledge and mastery of bibliographic repertories
- 67 - Knowledge and mastery of the digital culture
- 73 - Knowledge and mastery of techniques to analyze sources of information.
- 75 - Knowledge and mastery of language use
- 83 - The ability and capacity to give form to a creative message
- 87 - The ability and capacity to use technology and communicative techniques
- 94 - The ability to act freely and responsibly
Learning outcomes of the subject
Students of Communication and Written Information:
- They will write correctly and fluently
- They will learn techniques of synthesis and concretion and organization of ideas
- They will have a higher command of the language and a greater creative capacity that they will be able to apply effectively according to the communication objectives
- They will be able to analyze texts of different communicative natures
- They will put creativity into practice
- They will learn to manage projects autonomously and as a team
Syllabus
- Communication: fundamentals, factors, and objectives
- The process of writing
- Generate, contrast and order content
- Theme and idea Surface structure and deep structure of a text
- Key elements of a story
- Narrative tools
- The narrators and the point of view
- Stress and narrative structure
- The style
- The figurative language
- Rhythm
- Text analysis and reading comprehension strategies
- Rhetoric and orality
- The technological environment and written communication
- Editing text and rewriting
Teaching and learning activities
In person
|
TRAINING ACTIVITY |
ECTS CREDITS |
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Coaching. Monitoring how students learn the content of the subject, either individually or in groups. In the coaching sessions, mistakes will be corrected, queries answered, and exercises and activities to achieve the established objectives will be suggested. |
1 |
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Seminar. This activity will consist of taking an in-depth look at specific up-to-date topics in a monographic manner-in some cases these topics will have been debated socially-, via active work in small groups. |
1 |
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Lectures. In lectures, lecturers/professors not only transmit content or knowledge, but also, and above all else, attitudes, motivation, skills and values, etc. They also ensure that participants can express their opinions and arguments to the other students. |
1.5 |
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Focused praxis. Handing in occasional exercises to learn theory through practice. |
2.5 |
Evaluation systems and criteria
In person
Evaluation criteria
Class attendance is not mandatory.
Writing correctly is fundamental in all subjects and, especially, in this one. Following the rules of the Faculty, the spelling mistakes will deduct a point in the works and half a point in the exams.
First call:The evaluation is continuous with a final exam (which may be substituted by a final assignment). The final grade will be the result of the marks of the practices and tests carried out throughout the course plus the grade of the final exam. The practices will be announced as the course progresses.
Exam or final work: 30%.
Practices: 70%
Spelling tests can be carried out throughout the course.
Other calls:
Second call: If the student passes a part of the subject in the first call, this note will be saved for the second call and will only have to recover the suspended section. The final grade will be the average of the part approved in the first call, and the part approved in second.
Third call: If the student suspends a part of the subject in the second call, he/she will have to enroll again in the whole subject and take it. The student will have to attend the classes and approve the course.
Fourth call: The student will have to examine and/or do the corresponding works to approve all the parts of the course. If the student has an approved part of the third call, this note will be saved for the fourth call and will only have to recover the suspended section.
Fifth call: If the student suspends the subject, he/she will have to take advantage of the conditions established by the extraordinary calls
Bibliography and resources
Anderson Imbert, Enrique (2007) Teoría y técnica del cuento. Barcelona: Ariel.
Cabré, Jaume (2010) El sentit de la ficció. Barcelona: Edicions Proa.
Cassany, Daniel (2006) La cocina de la escritura. Barcelona: Anagrama.
Castellblanque, Mariano (2009) Manual del redactor publicitario: ¿reglas, normas, técnicas? ¡Rómpelas! Barcelona.
Fuentes Rodríguez, Catalina (2011) Guia práctica de escritura y redacción. Espasa Libros, S.L.U.
García Márquez, Gabriel (1995) Cómo se cuenta un cuento. Ollero y Ramos.
Jiménez Yáñez, Ricardo María (2020) Comunicar en la universidad y en la vida profesional. Pamplona: Eunsa.
Lázaro Carreter, Fernando (2015) El dardo en la palabra. Barcelona: Debolsillo.
Lodge, David (2017) El arte de la ficción. . Madrid: Península.
Martínez Sousa, J. (2001) Manual de estilo de la lengua española. Gijón: Ediciones Trea.
Páez, Enrique (2006) Manual de técnicas narrativas. Madrid: Editorial SM.
Queneau, Raymond (1989) Ejercicios de estilo. Madrid: Cátedra.
Steele, Alexander (2014) Escribir Ficción. Guía práctica de la famosa Escuela de Escritores de Nueva York. Barcelona: Alba.
Spang, Kurt (2005) Persuasión. Fundamentos de retórica. Pamplona: Eunsa.
VV.AA (2006) Lengua española para los medios de comunicación: usos y normas actuales. Tirant lo Blanch.
VV.AA (2013) Llibre d’estil de la corporació catalana de mitjans audiovisuals. Generalitat de Catalunya.