Universitat Internacional de Catalunya
Radio Communication
Other languages of instruction: Spanish
Teaching staff
By appointment. In order to make an appointment, please request one by email.
Maria Fitó - mfito@uic.es
Introduction
Comunicación Radiofónica is a Basic Training subject, worth 6 ECTS, taught in the second year of the Degree in Advertising and Public Relations, which introduces us to the exciting world of sound, which extends to the radio and podcasting.
Like any other means of communication, radio has its own language, a way of acting and communicating, determined by technical circumstances and by the use of the medium's own resources.
The Radio subject fully immerses students in language and sound narrative.This subject shows the students how to use sound language and how to tell stories through voice, music and sounds.
Students will learn to write and create different advertising formats throughtout all this subject: they will become 360 degree radio professionals: creative advertising, producers, scripts, sound technicians and voiceovers.
Pre-course requirements
No pre-course requirements are needed to enrol in this subject.
Objectives
- Present the characteristics and singularities of radio in the mass media ecosystem.
- Learn the key concepts of the audible language and to know its communication mechanisms.
- Understand the sense and the use of the elements of audible language.
- Deal with the process of the voice production and articulation.
- Learn the keys to radio speaking.
- Deal with the writing skills for radio.
- Learn the typology and the characteristics of the main radio genres.
- Lean the characteristics and structure of the radio industry.
Competences/Learning outcomes of the degree programme
- 01 - The ability to plan technical resources
- 03 - The ability to plan personal resources (personnel, materials, seasonal...)
- 06 - The ability to act autonomously and responsibly
- 07 - The ability to work in a group
- 09 - Lingustic ability in Catalan, Spanish and English
- 11 - The ability to make judgments and well-argued critical assessments
- 12 - The ability to produce spoken and written texts
- 13 - Reading skills
- 14 - Ability to analyse
- 15 - The ability to synthesise
- 16 - The ability to detect newsworthy events
- 18 - The ability to work under pressure
- 20 - The ability of concretion
- 22 - The ability to generate debate and reflection
- 24 - The ability to plan and carry out audio visual and cinematographic projects
- 26 - The ability to coordinate yourself and /or work together to / with a team
- 38 - Ability to understand and apply the legal dimension of an audiovisual product
- 39 - The ability to understand and apply the different agents of the audiovisual sector
- 41 - The ability to understand and apply lighting and sound techniques of a film production
- 42 - The ability to understand and apply the techniques and methods of film editing and post production
- 43 - The ability to understand and apply different television genres and formats
- 44 - The ability to understand and apply the various stages of development of a television programme
- 45 - The ability to understand and apply different types of programme scripts
- 46 - The ability to understand and apply the different lighting, graphic and staging resources
- 47 - The ability to understand and apply the processes of television programme creation
- 48 - The ability to understand and apply the expressive possibilities of new technologies
- 52 - The ability to design and critique an audiovisual script
- 53 - The ability to design and critique an audiovisual or media product
- 55 - The ability to design and critique an informative discourse
- 60 - Knowledge and mastery of the techniques of continuous narrative transmission
- 68 - Knowledge and mastery of the distinction between opinion and information / colloquial and cultured register
- 73 - Knowledge and mastery of techniques to analyze sources of information.
- 87 - The ability and capacity to use technology and communicative techniques
- 89 - The ability to create synergy in a working team
- 92 - The ability for analysis, synthesis and critical judgment
Learning outcomes of the subject
At the end of this subject, students will be able to:
- Use the elements of audible language and to put them together.
- Tell a story using the resources of radio.
- Think about sounds and how to use audible language.
- Produce audible programmes using audible language and technical and expressive editing.
- Gain fluency.
- Write for radio purposes.
- Produce and broadcast radio advertising formats.
Syllabus
1. Radio characteristics as an advertising medium.
2. Radio Script.
3. Radio language.
4. Voiceover technics
5. Radio production. Space, time and rythm on the radio.
6. Sound edition
7. Radio advertising genres and programmes.
8. The radio industry.
9. The adverting process on radio
Teaching and learning activities
In person
| TRAINING ACTIVITY | ECTS CREDITS |
|---|---|
| Lectures. In lectures, lecturers/professors not only transmit content or knowledge, but also, and above all else, attitudes, motivation, skills and values, etc. They also ensure that participants can express their opinions and arguments to the other students. | 2 |
| Lab. Working groups that combine theory and practice. The aim of these is not to undertake already known techniques, but instead to make progress that is both theoretical and technical. These Lab sessions will culminate in the creation of a professional or semi-professional product. | 2,4 |
| Coaching. Monitoring how students learn the content of the subject, either individually or in groups. In the coaching sessions, mistakes will be corrected, queries answered, and exercises and activities to achieve the established objectives will be suggested. | 0,6 |
| Focused Praxis. Handing in occasional exercises to learn theory through practice. | 1 |
Evaluation systems and criteria
In person
La evaluación de la asignatura consta de:
- Examen teórico final (40%)
- Producción de formatos publicitarios (30%)
- Prácticas realizadas en clase (30%)
Para superar la asignatura es necesario aprobar el examen teórico final. Para acceder al examen es necesario asistir a un 80% de las clases. La nota obtenida hará media con el resto de elementos de valoración.
En segunda convocatoria, la evalución se llevará a cabo mediante un examen teórico.
En tercera convocatoria y siguientes la evaluación es a través de un trabajo.
Se observará rigurosamente la normativa de la facultad en relación con las faltas de ortografía y el plagio en exámenes, trabajos y prácticas.
Bibliography and resources
Balsebre, A. (1995). El lenguaje radiofónico. Cátedra.
Gutiérrez, M., Perona, J. (2002). Teoría y técnica del lenguaje radiofónico. Barcelona: Bosch.
Ortiz, M.A. y Marchamalo, J. (1994). Técnicas de comunicación en radio. La realización radiofónica. Barcelona: Paidós.
Orrantia, A. (2022). ¿Cómo habla tu marca en podcast?: el audio en la estrategia de marketing digital de tu empresa. ESIC Editorial.
Zumeta, G. (2021). La radio. El acompañante silenciado. Madrid: Kailas.