Universitat Internacional de Catalunya
Crèdits en Mobilitat - Màrqueting
Other languages of instruction: Spanish,
Teaching staff
Introduction
The Advanced Marketing program is taught in English and Spanish, providing a unique opportunity to strengthen the knowledge about Marketing and the link between with the creation of a business plan. The students will master how to create a Business Plan, from the idealization of the product to all the necessary information to “pitch” the idea.
Pre-course requirements
Good oral and written comprehension of English
Objectives
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Acquisition of knowledge in the field of study.
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Carrying out studies of the effectiveness of the actions carried out.
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Manage the key processes and process phases related to the creation of the Business Plan
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Assess situations, collect and analyze data and be able to make decisions in environments
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type them.
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Acquisition of mechanisms and tools for the assessment and resolution of problems.
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Develop the ability to implement theoretical aspects in practice.
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Develop skills for continuous process and product improvement and analysis of trends.
Learning outcomes of the subject
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Clarify business idea, including the product or service they intend to offer, the target market, and the problem they aim to solve.
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Developing a business plan requires thorough market research.
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Understand revenue, expenses, profitability, and funding requirements.
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How to define short-term and long-term objectives, as well as the strategies to achieve.
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Understand the importance of efficient resource management
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Be able to pitch their idea and negotiate terms with potential investors or collaborators.
Teaching and learning activities
In person
All the classes will be taught in person using different teaching methodologies on project-based learning, cooperative learning, and teacher-centered methods.
Evaluation systems and criteria
In person
The final grade will be built by an individual exam (30%), a group activity (50%), and attendance (20%).
Absences subtract points from the final grade
Bibliography and resources
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1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd Tapa blanda – 5 may 2018
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How to Write a Winning Business Plan: A Step-by-Step Guide for Startup Entrepreneurs to Build a Solid Foundation, Attract Investors and Achieve ... a Bulletproof Business Plan: 3 (Business 101) Tapa blanda – 16 September 2020
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Business model generation: a handbook for visionaries, game changers, and challengers (The Strategyzer Series) Tapa blanda – 1 January 2010
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Value Proposition Design: How to Create Products and Services Customers Want (The Strategyzer Series) 1st Edition