Universitat Internacional de Catalunya
Strategic Management
Other languages of instruction: English, Spanish,
Teaching staff
By appointment sending an e.mail to carlosrey@uic.es
Introduction
In this module we present the main paradigms of strategic management and give students the theoretical and practical knowledge to use different tools for strategic analysis and implementation.
Pre-course requirements
Knowledge of basic strategic management concepts: competitive advantage and market forces
Objectives
-
- Acquire a general understanding of the concept of strategy, its main theories and trends.
- Be able to use the main techniques in the discipline of strategic management.
- Be able to discuss strategic matters with robustness and convincing arguments.
Competences/Learning outcomes of the degree programme
- 13 - To be familiar with and understand the terms and processes of company management.
- 36 - To interpret quantitative and qualitative data and apply mathematical and statistical tools to business processes.
- 37 - To be able to apply managerial methods, tools and techniques.
- 38 - To be able to connect the main variables (both formal and informal) which influence human behaviour in an organisation.
- 39 - To acquire the ability to solve problems and make decisions based on relevant information, applying the appropriate methods and situating the problem within the organisation as a whole.
- 50 - To acquire the ability to relate concepts, analyse and synthesise.
- 54 - To be able to express one’s ideas and formulate arguments in a logical and coherent way, both verbally and in writing.
- 56 - To be able to create arguments which are conducive to critical and self-critical thinking.
- 59 - To skilfully use software and ICTs.
- 63 - To be able to analyse business related behaviour and decisions and evaluate them from an economic, social and ethical point of view.
- 67 - To be able to express oneself in other languages.
Learning outcomes of the subject
- What strategy is
- Types of strategy: design, cognitive and institutional
- Main tools for strategic analysis
- Competitive advantage
- Strategy execution
Syllabus
- What is strategy?
- Towards a definition of strategy
- Key elements of a successful strategy
- Deliberate and emergent strategies
- Competitive advantage: cost and differentiation
- Strategic logics: analytical, institutional and systemic.
- Analytical strategy
- Characteristics of analytical strategy
- Contextual analysis: PEST
- Porter’s five forces analysis
- Resources, capabilities and value chain
- Institutional strategy
- Characteristics of institutional strategy
- Corporate culture: concepts and theories
- Analysis of corporate culture: artefacts, values and beliefs
- The purpose of the firm
- Systemic strategy
- Characteristics of systemic strategy
- Business model analysis and generation
- Systemic thinking tools and techniques
- Corporate strategy
- Diversification strategies
- Managing the multi-business firm
- Platforms & Collaborative economy
- Getting things done
- Decision Making
- Leadership styles
- Change management
Teaching and learning activities
In blended
- Lectures
- Exercises
- Case studies
- Presentations by ‘practitioners’ (CEOs / entrepreneurs)
- Articles and their discussion
- Business challenges, presentation and discussion
Evaluation systems and criteria
In blended
Evaluation
- 50% final exam.
- 35% case discussion and class participation
- 10% Challenge /research work
- 5% article presentation
Bibliography and resources
Handbook
Grant, R. (2015). Contemporary strategy analysis: Concepts, techniques, applications. 9th ed. Wiley. (Text only)
Suggested books on strategy
- Henderson, R. (2020). Reimagining Capitalism in a World on Fire. Hachette UK.
- Mauborgne, R., & Kim, W. C. (2017). Blue ocean shift: Beyond competing-Proven steps to inspire confidence and seize new growth. Macmillan.
- Reeves, M, Haanaes, K, Sinha J., (2015) Your strategy needs a strategy. HBR Press.
- Lafley, Martin (2013) Playing to Win: How Strategy Really Works. Harvard Business review press.
- Gunther McGrath, R. (2013) The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business Harvard Business review press.
- Ricart, J.E., Llopis, J. y Pastoriza, E. (2012) Qué hacen los buenos directivos. Deusto, Barcelona.
- Rumelt, R. (2011) Good Strategy Bad Strategy: The Difference and Why It Matters. Crown Business.
- Hitt, M.A., Ireland, R.D., Hoskisson, R.E. (2010). Strategic Management: Concepts: Competitiveness and Globalization. South-Western College Pub, 9th ed.
- Osterwalder, A. (2010) Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. Wiley.
- Moss Kanter, R. (2009). SuperCorp: How Vanguard Companies Create Innovation, Profits, Growth, and Social Good. Crown Business.