Universitat Internacional de Catalunya
Management and Dental Marketing
Other languages of instruction: Catalan, Spanish
Teaching staff
A guardianship is established with the teacher, support service via telephone or mail
Introduction
Professor Xavier Esteban Fradera
Total duration course: 10 hours of class
Duration of each class: 5h .
Activities between classes: At the end of each class the teacher will perform tasks and exercises for each student and which will be discussed in the next class.
Presentation
The current situation of the dental sector requires professionals in addition to their medical and clinical knowledge, have both managerial and marketing expertise to complement these serve them to create and add value to the patient.
No doubt that specialization is a differential factor and essential given the current competition and marketing in this area gives the answer to achieve notoriety and visibility.
" If you're not , you do not exist " and under this theme focused marketing dental sector and specifically in the subject framed in Dental Marketing Master of Periodontology provides both the knowledge and the tools to succeed.
Pre-course requirements
You do not need knowledge or prerequisites.
Objectives
The subject of Management and Marketing Dental aims to provide the knowledge, tools and management and marketing to future periodontists to:
• Provide additional training to studies in the Master of Periodontology .
• Knowing both managerial and marketing theories and their practical application in the Dental Clinic.
• Know how to use marketing tools and techniques to achieve notoriety and visibility.
• Attract attention and arouse interest of the patient to a particular treatment and Service Clinic.
• Conduct a Strategic Marketing Plan effectively applied to the Clinic.
Competences/Learning outcomes of the degree programme
At the end of the course Management and Marketing Dental , the student will be able to :
1. Develop the mission, vision and values of a Clinic.
2. Analyze the different aspects that define the SWOT methodology.
3. Determine the marketing strategy to be followed and action steps .
4. Develop a Strategic Marketing Plan Clinic .
Learning outcomes of the subject
At the end of the course Management and Marketing Dental , the student will be able to :
1. Develop the mission, vision and values of a Clinic.
2. Analyze the different aspects that define the SWOT methodology.
3. Determine the marketing strategy to be followed and action steps .
4. Develop a Strategic Marketing Plan Clinic .
Syllabus
1. Managerial and marketing principles. The dental marketing
• Management and leadership principles .
• The mission , vision, values and goals of a CV Clinic .
• Marketing concept . Marketing tools .
• Marketing adapted to the profession and the Clinic.
• What is and what is not marketing.
• The essential concepts of marketing. From A to Z.
• Do I know how marketing and help me in my profession as a periodontist.
• Developing the marketing from the mission, vision and values and Clinical.
• The theory of the iceberg : needs, wants , expectations and motivation of the patient.
• The SWOT method.
• How to generate ideas, creativity. brainstorming .
• The marketing and ethics.
• Analytical, tactical and strategic marketing .
2. Marketing mix and new marketing trends
• The 4 P 's of marketing and some more .
• The practice of the three " P" of marketing.
• Segmentation patients.
• Features, benefits, advantages of the product and service.
• Marketing and argument with the patient.
• Positioning. The differential advantage.
• Benchmarking dental.
• What you can do to make a successful marketing without spending much money.
• How patient loyalty.
• Relationship marketing.
• Social networks and dental marketing.
3 Marketing plan (practice)
• Development of a marketing plan in the Clinic.
• Actions to develop and scheduling.
Bibliography and resources
Will be given at the beginning of the course.
Teaching material
Teacher presentation will be posted on the intranet in advance classes as teaching material, so that the students can proceed to pre-read and get information before each session.