Media Companies
Main language of instruction: Catalan
Media Companies is a compulsory subject for 6 ECTS, taught in semester 5 of the Journalism Degree. This course aims to provide a theoretical and practical view of the news organization at different levels and in their environment.
The aim is that the students know the structure and organization of the company, to empower future integration as a professional, either in self-employment or exercising leadership positions.
No pre-course required.
The course addresses the three levels at which the business of communication develops itself: field macro, meso and micro; first defining the characteristics of the sector as a whole and then systematizing the essential factors of enterprises framed in each one of these levels.
Introduction
They will address the contextual information companies:
"Las macroempresas informativas"
"Las mesoempreses informativas"
"Las microempresas informativas"
Case Study (Ismael Nafría)
Professor Ismael Nafría, journalist and consultant specialized in digital media, will expose the digital transformation of informative companies through specific cases, whose contextual study will enrich the different contents worked during the course
Chapter PROJECTE FINAL
Material
AC Projecte final Grups Comunicació acfinalgrupscomunicacio.pptx
Corporate Strategies doyle_g_corporate_strategies_understanding_media_economics.pdf
Guió i bibliografia treball final avaluaciocontinua_final_guio_grupscomunicacio_bibliografia.docx
La era de los conglomerados multimedia laeradelosconglomeradosmultimedia.pdf
Mora Figueroa CTC morafigueroa_ctc_evolucion.pdf
Mora Figueroa Mercado Global morafigueroaelmercadoglobaldelacomunicacion.pdf
Chapter 1 PPT DE SUPORT
Material
Direcció de Recursos humans empresadireccioiorganitzaciorrhhgrafics.pptx
Dossier futur empreses TV dossierfuturtv.pdf
Esquema bàsic de producció i com rendibilitzar els continguts esquemabasicdeproduccioicomrendibilitzarelscontinguts.ppt
Excel exemple compte explotació Business Plan exemplecompteexplotacioprojecteempresa.xls
Exercici Taller Comptabilitat Produccions Audiovisuals SL empresatallerexercicicomptabilitat2produccionsaudiovisuals.pptx
Fonts decisions marketing empresa TV empresatallerfontsdecisionsmarketingtv.pptx
Gràfics empreses ràdio tv i premsa classe empresesradioitelevisiografics.pptx
KPI i presa de decisions kpiipresadedecisions.pptx
Organigrama organització empreses informatives empresaorganigrama.pptx
Osterwalder empresasetmana11tallerdetecciodafoosterwealder.pptx
Taller Estratègies Integració Ràdio Espanya taller_estrategies_integracio_radio.docx
TRAINING ACTIVITY | ECTS CREDITS |
---|---|
Coaching. Monitoring how students learn the content of the subject, either individually or in groups. In the coaching sessions, mistakes will be corrected, queries answered, and exercises and activities to achieve the established objectives will be suggested. | 0,1 |
Seminar. This activity will consist of taking an in-depth look at specific up-to-date topics in a monographic manner-in some cases these topics will have been debated socially-, via active work in small groups. | 0,8 |
Meeting Point. Meetings will be organised with notable people from the professional and scientific fields or the international field, and students. These sessions will take the form of conferences, work sessions, discussions, or interviews, etc. | 0,4 |
Practical workshop. A highly practical working activity, where students can acquire skills that are practical or also theoretical (intellectual skills, logical skills, critical skills, intellectual learning skills, study skills, quoting skills, etc). | 0,8 |
Lectures. In lectures, lecturers/professors not only transmit content or knowledge, but also, and above all else, attitudes, motivation, skills and values, etc. They also ensure that participants can express their opinions and arguments to the other students. | 3,9 |
The different learning activities are raised in order to achieve the objectives and competencies outlined above. In order to assess that achievement, the following criteria have been established:
Students must pass both parts.
Regarding the second call, attendance is not mandatory. The student will be able to choose:
- 100% exam mark
- 50% exam 50% continuous assessment of this course
Depending on the rules of the faculty, the assessment will always include a part of spell check. We will have to pass this level in order to pass each exam or practice.
EVALUATION SYSTEM | PERCENTAGE |
---|---|
Final Exam | 50% |
Individual Work | 25% |
Groupal Work | 25% |
BASIC BIBLIOGRAPHY
GALAN, J. (COORD.); AGUADO, G.; CARO, F.J.; MANFREDI, J.L. (2017), Empresa informativa XXI. Planificación estratégica. Madrid: Editorial Síntesis.
MORA-FIGUEROA, BORJA. (2009), El mercado global de la comunicación. Pamplona: EUNSA.
DE MATEO PEREZ, ROSARIO; BERGES SAURA, LAURA; SABATER CASALS, MARTA. (2009), Gestión de empresas de comunicación . Sevilla: Editorial Comunicación Social.
GARCÍA SANTAMARÍA, J.V. (2016), Los grupos multimedia españoles. Análisis y estrategias. Barcelona. UOC
LEGORBURU HORTELANO, J.M. (Coord.) 2013. Modelos de convergencia de medios en España I. Madrid: CEU Ediciones
MEDINA LAVERÓN, MERCEDES. (2011), Estructura y gestión de empresas audiovisuales . Pamplona: EUNSA
NAFRÍA, ISMAEL (2017), La reinvención del The New York Times. Austin. Centro Knight para el periodismo en las Américas de la Universidad de Texas
PARDO, ALEJANDRO. (2014), Fundamentos de producción y gestión de proyectos audiovisuales. Pamplona: EUNSA.
YUSTE, B.; CABRERA, M. (2014), Emprender en periodismo. Barcelona. Editorial UOC
SECONDARY BIBLIOGRAPHY
ARNAL LOSILLA, JOSÉ CARLOS (Ed.) 2003. Creación de empresa: los mejores textos. Barcelona: Ariel.
ARNANZ, CARLOS M. 2002. Negocios de televisión. Barcelona: GEDISA.
ARRESE, ANGEL (Coord.) 2003. Empresa informativa y mercados de la comunicación. Pamplona, EUNSA.
BUSTAMANTE, ENRIQUE. (2004). La televisión económica. Barcelona: GEDISA.
CAC (2009). Quaderns del CAC. 31.32. Convergència tecnològica i audiovisual. Barcelona.
CAMPA PLANAS, F. (2009), Guía práctica para la creación de empresas. Tarragona: Publicacions Universitat Rovira i Virgili.
COLOM, RAMON. 2006. La indústria de la televisió. Barcelona: Editorial UOC.
CUBELLS, MARIOLA. 2006. ¿Quién cocina la televisión que vemos? Barcelona: Carroggio.
DIVERSOS AUTORES. “Tiempos de incertidumbre para los medios de comunicación. Debates del curso 2008/2009.” 2009. Madrid: Nueva Economía Fórum. Foro de la Nueva Comunicación.
HENDRICKS, JOHN ALLEN. 2011. The twenty-first-century media industry. Lanham: Lexington Books.
NIETO, A.; IGLESIAS, F. 1993. Empresa informativa. Barcelona: Ariel. Ariel Comunicación
OSTERWALDER, A. (2011), Generación de modelos de negocio. Barcelona: Deusto.
POBLACIÓN J.I. ; GARCÍA-ALONSO, P. (1997) “Organización y gestión de las empresas informativas” MADRID: CIE.
RUIZ GONZÁLEZ,M. (2001), Dirección de la empresa informativa. Madrid: Paraninfo.
SALAVERRIA, RAMON; NEGREDO, SAMUEL. 2008 Periodismo integrado. Convergencia de medios y reorganización de redacciones. Barcelona: Editorial Sol 90.
SANCHEZ-TABERNERO, ALFONSO. (2000), Dirección estratégica de empresas de comunicación. Madrid: Cátedra.