Marketing On-Line
Lengua de impartición principal: inglés
Otras lenguas de impartición: catalán, castellano
Responsable
Consumers are now spending more time than ever online, often to compare, discuss and select new purchases. Likewise, digital touchpoints are involved in many business purchases.
As a result, digital marketing techniques have never been more important for businesses, Attending these lessons with enthusiasm and participation will set you up with the knowledge and skills you need to succeed in the digital era.
The vast majority of organizations are already competing in the digital age (each of them with its level of penetration), being active players in this continuous transformation, which is evolving so fast and must already be present in all areas of the company, from the business strategy to the last interaction with the receiver of their products or services.
With the growing use of digital, comes an increasing demand for employees to have strategic and practical digital marketing skills like search engine optimization, social media and creating effective websites. This provides those studying this topic with a unique competitive advantage - you are gearing yourself up for a career where demand exceeds supply!
Digital marketing is also intriguing since it constantly changes as technology, platforms and marketing techniques evolve. You will learn how to make sure you stay on the cutting edge in this ever-changing environment. To compete in such a challenging environment, it is essential to master Digital Marketing concepts in order to contribute to this continuous digital transformation process.
You will also learn a lot about the digital world around you. next time you are on Instagram or YouTube, pay close attention do the adverts that pop up and think about the reasons for them being there. Is the company aiming to increase brand awareness? Generate leads? Drive app downloads? How do they improve and measure their effectiveness? Participating in this Digital Marketing course will help you understand all this and more.
Hay que tener interés en una visión global de las posibilidades que ofrece el marketing online en la empresa del siglo XXI.
Si bien la lengua vehicular de la asignatura es el castellano, durante la asignatura los alumnos visualizarán vídeos en varias lenguas (mayoritariamente inglés), y trabajarán en algunos materiales en inglés.
Durante el curso iremos trabajando conceptos que nos ayudarán a realizar el trabajo (business plan). La parte práctica será imprescindible durante todo el curso en la clase y sobretodo en casa.
Cada semana se darán "deberes" para guiar el trabajo a realizar semanalmente.
Dividido en 8 módulos.1 por semana
1.- Introducción Marketing Digital. Repaso MKT I conceptos básicos.
2.- Modelo de Negocio en la era digital
3.- Plan de Marketing Digital. Funnel
4.- Campañas Promoción Digitales
5.- SEO SEM , Analytics.
6.- Nuevos MKT en la era digital.
7.- Mobile & eCommerce
8.- Presentación Trabajo y Examen Final
La asignatura se desarrolla utilizando las siguientes metodologías:
Tipus d’activitat |
Sistema d’avaluació |
% nota |
1.- Asistencia a clase con participación activa. |
Demostración de la implicación en clase y en trabajo |
20% |
2.- Trabajo de la asignatura |
Business Plan Digital |
50% |
3.- Examen |
Para demostrar que ha entendido los conceptos con respuestas bien razonadas Imprescindible aprobar el examen para aprobar la asignatura.
|
30% |