Subject

Leadership and Negotiation

  • code 10721
  • course 4
  • term Semester 1
  • type OB
  • credits 4

Main language of instruction: Catalan

Other languages of instruction: Spanish

Teaching staff

Head instructor

Lda. Anna ALONSO - aalonsoa@uic.es

Introduction

This subject is conceived as a continuation of "Dirección de Comunicación". The goal is to introduce students into the learning of the leadership and negotiation skills applied to the tasks of a corporate communicator in an institution or company or in a communication and public relations agency.


With that goal, the communicative context that conditions its activity is taken into account. Factors such as culture, geography, the economic sector, the social situation, the moment, the expectations of different audiences, public administrations or civil society, among others, influence any strategic or governmental action in the public sector, company, with consequences on its communication.


The way in which people understand and manage their own communication (our tastes and preferences, the cultural background or even our habits of life) make up a common denominator present in all these factors.

In this subject, the resources and practices common to the sector will be addressed, from a theoretical and practical point of view, that allow efficient management of corporate communication.

Pre-course requirements

It is recommended that you have previously studied Communication Management.

Objectives

1. Provide a theoretical and practical knowledge about the main elements that make up the work of corporate communication.


2. Offer a global vision of the role of the communication context, with special emphasis on those factors related to decision making and negotiation and leadership skills.

Competences / Learning outcomes of the degree programme

  • 14 CE - The ability to plan technical and human resources
  • 03 CG - The ability to work in a group
  • 04 CG - The ability to organise time and workspace
  • 07 CG - The ability to confront difficulties and resolve problems
  • 12 CG - The ability to listen
  • 13 CG - Positive and entrepreneurial spirit
  • 41 CE - The ability and capacity to interact in the environment
  • 49 CE - The ability to assume risks
  • 50 CE - The ability to lead
  • 51 CE - The ability to have foresight and move forward
  • 52 CE - The ability to adapt to changing circumstances

Learning outcomes of the subject

Acquire basic knowledge about leadership management and develop negotiation competence in the context of communication.

Syllabus


Chapter 1 Motivations and scenarios in corporate communication
      1.1 Motivations for communication
      1.2 Communication context: Positioning and scenarios

Chapter 2 The step to action: the cabinets
      2.1 Practical approach to the types of cabinets and definition of the internal structure
      2.2 Influence of new technologies and social networks: The Online Communication Cabinet

Chapter 3 Consistency and trust
      3.1 Relationship between desired identity, reality and perceived image
      3.2 Management of expectations

Chapter 4 Communication plan
      4.1 Identification of audiences
      4.2 Identification of messages
      4.3 Identification of the channels
      4.4 Products and possible actions
      4.5 Schedule
      4.6 Indicators and evaluation of results

Chapter 5 Planning and reaction to unforeseen events
      5.1 Crisis communication plans
      5.2 Volatilities and fragilities

Chapter 6 Communication actions
      6.1 Typologies of actions and evolution
      6.2 Relationship with the media and influence of social networks
      6.3 Opinion generation: marketing and influencers
      6.4 Storytelling

Chapter 7 Management of the tempos
      7.1 Proactive Accions
      7.2 Reactive actions

Chapter 8 Prevention
      8. Credibility factors
      8.1 Credibility as a condition of persuasion and strength in the face of crises

Teaching and learning activities

In person

TRAINING ACTIVITYECTS CREDITS
Lectures. In lectures, lecturers/professors not only transmit content or knowledge, but also, and above all else, attitudes, motivation, skills and values, etc. They also ensure that participants can express their opinions and arguments to the other students.
2
Practical workshop. A highly practical working activity, where students can acquire skills that are practical or also theoretical (intellectual skills, logical skills, critical skills, intellectual learning skills, study skills, quoting skills, etc).
1,6
Coaching. Monitoring how students learn the content of the subject, either individually or in groups. In the coaching sessions, mistakes will be corrected, queries answered, and exercises and activities to achieve the established objectives will be suggested.
0,4

Evaluation systems and criteria

In person

The final grade consists of different parameters:

• continuous evaluation with the resolution of cases (50%).

• Written final exam (50%).

In second, third and successive calls: 100% exam (with practice included)

EVALUATION SYSTEMPERCENTAGE
Final Exam
50
Focused Praxis
50

Bibliography and resources

They will be defined in each session

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