Universitat Internacional de Catalunya - BarcelonaLeadership and Negotiation
Main language of instruction: Catalan
Other languages of instruction: Spanish
Head instructor
This subject is conceived as a continuation of "Dirección de Comunicación". The goal is to introduce students into the learning of the leadership and negotiation skills applied to the tasks of a corporate communicator in an institution or company or in a communication and public relations agency.
With that goal, the communicative context that conditions its activity is taken into account. Factors such as culture, geography, the economic sector, the social situation, the moment, the expectations of different audiences, public administrations or civil society, among others, influence any strategic or governmental action in the public sector, company, with consequences on its communication.
The way in which people understand and manage their own communication (our tastes and preferences, the cultural background or even our habits of life) make up a common denominator present in all these factors.
In this subject, the resources and practices common to the sector will be addressed, from a theoretical and practical point of view, that allow efficient management of corporate communication.
It is recommended that you have previously studied Communication Management.
1. Provide a theoretical and practical knowledge about the main elements that make up the work of corporate communication.
2. Offer a global vision of the role of the communication context, with special emphasis on those factors related to decision making and negotiation and leadership skills.
Acquire basic knowledge about leadership management and develop negotiation competence in the context of communication.
| TRAINING ACTIVITY | ECTS CREDITS |
|---|---|
| Lectures. In lectures, lecturers/professors not only transmit content or knowledge, but also, and above all else, attitudes, motivation, skills and values, etc. They also ensure that participants can express their opinions and arguments to the other students. | 2 |
| Practical workshop. A highly practical working activity, where students can acquire skills that are practical or also theoretical (intellectual skills, logical skills, critical skills, intellectual learning skills, study skills, quoting skills, etc). | 1,6 |
| Coaching. Monitoring how students learn the content of the subject, either individually or in groups. In the coaching sessions, mistakes will be corrected, queries answered, and exercises and activities to achieve the established objectives will be suggested. | 0,4 |
The final grade consists of different parameters:
• continuous evaluation with the resolution of cases (40%).
• Written final exam (60%).
In second, third and successive calls: 100% exam
They will be defined in each session