Persuasive Communication
Main language of instruction: Spanish
Head instructor
Dr. Miguel Ángel VIOLÁN - maviolan@uic.es
Office hours
The teacher puts his e-mail available to students for all types of queries: maviolan@uic.es
About this subject:
None.
PROGRAMMING OF SPEECHES
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Duration: 90 seconds |
SPEECH 1
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Una de mis canciones favoritas es... (cuál, porqué y unos segundos de ella.) |
SPEECH 2
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Una de mis películas favoritas es... (cuál, porqué y unos segundos de ella.) |
SPEECH 3
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Uno de mis libros favoritos es... (cuál, porqué, sobre su autor) |
SPEECH 4
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Uno de mis videos motivacionales favoritos es... (cuál, porqué y unos segundos) |
SPEECH 5 |
¿Protegemos suficientemente a los animales? (Razona tu respuesta) |
SPEECH 6
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Ojalá pudiera tomar un café con... (¿Con quién? ¿Por qué? ¿Qué le preguntarías? Puede ser un personaje vivo o muerto.) |
SPEECH 7
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El comunicador a quien más admiro es... (Quién, porqué) |
SPEECH 8 |
Así sería el viaje de mis sueños... Adónde, con quién, para hacer qué. |
SPEECH 9 |
FINAL SPEECH OF THE SUBJECT |
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TRAINING ACTIVITY | ECTS CREDITS |
---|---|
Focused Praxis. Handing in occasional exercises to learn theory through practice. | 1,6 |
Lectures. In lectures, lecturers/professors not only transmit content or knowledge, but also, and above all else, attitudes, motivation, skills and values, etc. They also ensure that participants can express their opinions and arguments to the other students. | 1,6 |
Coaching. Monitoring how students learn the content of the subject, either individually or in groups. In the coaching sessions, mistakes will be corrected, queries answered, and exercises and activities to achieve the established objectives will be suggested. | 0,8 |
PORTFOLIO
EVALUATION SYSTEM | PERCENTAGE |
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Individual Work | 50% |
Oral presentation | 50% |
BIBLIOGRAFÍA Y RECURSOS
1 |
Dale Carnegie, "Cómo hablar bien en público y convencer”, Ed.Edhasa o bien “El camino fácil y rápido para hablar eficazmente”, editorial Elipse. |
A classic mandatory reading, source of many later books. |
2 |
“Com parlar bé en públic”, de Joana Rubio y Francesc Puigpelat, Edicions Pòrtic. |
Concise and clear. In Catalan. |
3 |
Jürg Studer, “Oratoria, el arte de hablar, disertar, convencer”, Ed. El Drac |
Good introduction and practical advice on how to speak better in public. |
4 |
“La isla de los 5 faros”, de Ferran Ramon-Cortés, RBA. |
Five keys of communication explained with exceptional simplicity in a narrative format. |
5 |
“Comunicación emocional” de Carmen Sebastián, ESIC Editorial |
Good summary of tips, centered on non-verbal languaje. |
6 |
“Influye” de Enrique Alcat, editorial Alienta |
Good compilation on the art of influence. |
7 |
“Por qué los españoles comunicamos tan mal” de Manuel Campo Vidal |
Clear explanation of common defects. |
8 |
Film “El discurso del Rey” de Tom Hooper. |
Speaking techniques help a monarch to cement its leadership. Excellent film about self improvement based on real events. |
9 |
Discursos de Barack Obama en general. Véase www.youtube.com |
Example of political communication as a lever for social leadership. |
10 |
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Many high-level presentations. All in English, often with subtitles as an option. |