Universitat Internacional de Catalunya - Barcelona

Design

• code 10728
• course 4
• term Semester 2
• type OB
• credits 4

Main language of instruction: Spanish

Head instructor

Elio Antonio SALICHS - esalichs@uic.es

With a focus on practice, the subject is an introduction to design the tools to provide sufficient power to prepare an optimal presentation of the Final Grade Project.

None.

1. Understanding the role of design as responsible for all aspects of graphics and visuals.
2. Learning the tools necessary to formalize ideas and values.
3. Identification of the fundamental features to convey.
4. Definition of an adequate visual language for all parts and formats.
5. To acquire the basics of image processing programs and composition.

• 07 CG - The ability to confront difficulties and resolve problems
• 28 CE - The ability to understand and apply production and editing techniques for newspaper, radio, television and Internet
• 32 CE - Knowledge and mastery of the image and its communicative abilities
• 45 CE - The ability and capacity to give a creative form to a journalistic message
• 46 CE - The ability and capacity to create and develop graphic components

Los/as estudiantes:

1. Manejarán con soltura el software de edición gráfica.

2. Sabrán cómo utilizar los recursos gráficos en proyectos periodísticos o de comunicación.

3. Podrán diseñar productos periodísticos en coherencia con la realidad estructural del sector.

This course aims to introduce techniques and resources that allow the use of the notions
and tools of graphic design and the transformation of messages into a concept and a
graphic composition in journalistic publications.

Module 1: Editorial models
 Introduction to graphic/editorial design
 Main editorial models in the press
 Contents in the journalistic design

Module 2: The Model (layout)
 Printing area
 Construction of the grid
 Column system
 Typographic adjustment

Module 3: Layout principles
 The page
 Navigation, composition, hierarchy
 Rhythm. Symmetry / asymmetry. Whites

Module 4: Typo(graphic) system
 Typographic selection
 Sizes, readability
 Line, line spacing, tracking / kerning
 Graphic resources
 Color spaces

Module 5: Presentation
Individual presentation to the group of the trunk project

Explanation of theoretical principles, case studies and technical procedures with practical exercises that strengthen the essence of each work platform will be combined.

The course is structured around individual practical short exercises. These exercises incorporate knowledge and concepts presented in class and help in formalizing the transverse exercise of the course, which is the Final Grade Project (in groups).

1st Call:
 Attendance, intervention / attitude in class (10%).
 Evolution of the project with periodic presentations / tutorials (30%).
 Delivery / evaluation of the final project (60%).

2nd Call:
 Delivery / evaluation of the final project (100%).