Subject

Fashion and Trend Communication

  • code 10999
  • course 3
  • term Semester 1
  • type op
  • credits 3

Main language of instruction: Catalan

Other languages of instruction: Spanish,

Teaching staff

Head instructor

Dra. Elisa REGADERA - eregadera-alumni@uic.es

Introduction

The fashion journalist is a key figure to act as an intermediary between the creative world of designers, production and sales, and the public. The knowledge of this creative universe, of the industry, as well as its pecualir way of telling stories, make the difference to realize a journalism of quality, in front of the pink sensationalism frequently centered in the life of artists, models and / or celebrities. The subject aims to bring students to the work of journalists specialized in fashion communication, in order to acquire the basic knowledge required and awaken the desire for further deepening in those who see in this field their professional future On the other hand, and since the fashion industry goes beyond "selling clothes", awareness will be raised about the total phenomenon and its changing reality, as well as about the lifestyles it proposes and its repercussion in the construction of our environment and the personality itself.

Pre-course requirements

None 

Objectives

1. Contextualize the current situation of fashion in its historical evolution, as well as the particularities of its operation, economic and market context, etc., to acquire a global and integrative vision of the sector.

2. Acquisition of knowledge about how trends emerge and their influence on the configuration of people and lifestyles.

3. Know the work of the fashion journalist. Investigate the documentation process, sources and fashion communication 

4. Knowledge and awareness about the responsible consumption of fashion, its influence on our environment and on people.

Competences / Learning outcomes of the degree programme

  • 29 CE - The ability to understand and apply different journalistic genres and formats
  • 30 CE - The ability to understand and apply the various stages of creation and implementation of a radio or television program
  • 48 CE - The ability of insight, ingenuity and creativity
  • 27 CE - The ability to understand and work with different agents of the journalistic profession
  • 03 CG - The ability to work in a group
  • 54 CE - The ability to analyze and understand audiences
  • 19 CE - The ability to elaborate a budget for a journalistic project.

Syllabus

1. Approach to the current fashion scene. Importance of communication and adaptation to change. Key concepts

2. Fashion, trends and lifestyle. Identuty and personal image

3. A brief tour through the history and culture of fashion

4. Fashion industry and sustainability. Situation in Spain

5. Typology of fashion design and production systems

6. The fashion journalist, journalistic genres and the technical language of fashion

7. Mass communication and publicity

 

Evaluation systems and criteria

In person

1st Call - Exercises / Workshops in the classroom: 50% - Final work (conducting a chronicle or fashion interview): 25% - Exam: 25% 2nd Call The mark of the Exercises and work will be conserved (it will suppose 50% of the note) An exam will be taken (it will be 50% of the grade)

Bibliography and resources

  • Díaz S., Paloma (2014). Comunicación y gestión de marcas de moda. Madrid: Gustavo Gili.
  • Pérez Curiel, C. & Naranjo, E. (2018). Periodismo e industria de la moda. Salamanca: Comunicación social, Ediciones y Publicaciones (*)
  • Del Olmo, J.L.; Paricio, M.P.; Sánchez, M. (2018). Marketing y Comunicación de Moda, Lujo y Lifestyle. Madrid: CEU Ediciones (*)
  • Posner, H. (2011). Marketing de moda. Barcelona: Gustavo Gili. (*)
  • Salcedo, Elena (2014). Moda: ética para un futuro sostenible. Madrid: Gustavo Gili (*)
  • Lipovetsky, Gilles (2011). El imperio de lo efímero. ANAGRAMA (*)
  • Del Olmo Arriaga, J. L. (2005). Marketing de la moda. Pamplona: EIUNSA.

 

 (*) En Biblioteca UIC

ARTICULOS DE INTERÉS

1. Branding de moda estratégico

2. Las macrotendencias 2019 según WGSN, Inspiramais y Getty

3. Cómo presentar tu marca de forma cautivadora

4. Cómo crear una marca reconocida en el mercado de la ropa vaquera

5. 10 tendencias de comsumo globales en el 2020

6. Qué contenidos tienen más interés para los medios especializados en moda

7. Dentro de las tripas de INDITEX: así funciona el cerebro de ZARA

8. Consejos de comunicación para empresarios y directivos del sector de la moda que desean potenciar su marca personal

9. Los 10 mejores Fashion Films de la temporada

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