Universitat Internacional de Catalunya - BarcelonaMedia Companies
Main language of instruction: Spanish
Head instructor
MsU Javier SANCHEZ - jsanchezc@uic.es
Office hours
Friday 14:15-15:00hrs. by appointment. In order to make an appointment, please request one by writing to jsanchezc@uic.es
During the first academic year of the degree programme it is important to give a wide and general view of the environment where the graduate student will work, whether it be in a business company or as an independent entrepreneur.
It is important to take into account what the company really is in the scope of Institutional Communication and Public Relations, which elements form it, and the role the person plays in the economical context of the company and this in turn in the global context of the economy.
It is a basic education subject with a general and descriptive profile, which is intended to give a global vision of the company, its problems or issues and its relationship with the environment and also determine which are its functions and interactions with both internal or external agents.
The subject has a basic and introductory focus, where the first themes are spent on clarifying the general concepts of the company, its environment and its dimension, and reviewing theoretical approaches about the company that have been made in the context of economic and administrative thinking. In this way, the student is confronted for the first time with the concept of business and the environment in which it is situated.
Once the student positions the company as an economic trader, an introduction is given to the different functional areas of the organisation. The problems of the administration and management of resources that apply to each of the areas, such as authentic and technical resources, financial resources or human resources as well as other areas such as sales, marketing or operations. It is intended that students learn about the most important decisions to be made in each of the areas discussed and to identify the variables that are most relevant in each case as well as apply simple techniques to solve the different problems.
Finally, it is intended that the student learns the essential functions of company management, understanding the service company and the consumer goods company.
The importance of human relations and the proper management of staff are highlighted in this area to achieve maximum organisational efficiency.
All subject contents are developed with a practical approach, encouraging student participation and discussion in the classroom.
The subject aims to give an overview of the company, its problems, and its relationship with the environment without going into details as these details are dealt with in more specialised subjects. The knowledge and skills acquired by students in this subject are key to all professional activity linked to the development of Communication, Corporate Communication or a Public Relations Agency.
o Type of subject: compulsory
o ECTS credits: 6 credts
o Timetable: Mondays 8:00 - 10:00 am and Fridays 8:00 - 11:00 am
o Semestre: September – January
The subject of Media Companies is a compulsory basic education subject taught in the first year of the degree in Communication and Public Relations. Through this subject basic skills will be taught for future communication professionals in order to understand the business world from the internal point of view and from its adaptation to the environment. The three associated teachers who teach the subject have a broad experience in the business world.
Composition, decision making, mission, vision, and other agents involved are dealt with in depth in a practical and theoretical way by means of examples and real cases to so consolidate knowledge.
No pr-course requirements are needed to enrol in this subject.
A. Concept Company
1. The Company and the entrepreneur: Concepts and fundamentals.
2. The Environment and Strategy:
3. The Company as an organization:
B. Financial function:
1. Administration and Accounting:
2. Investment and Risk:
3. Finance:
C. The Role of Operations:
1. Production Activity of the Company
2. Objectives, costs and productivity
3. Definition and types of production processes
D. The role of Personnel Management
E. Commercial function:
1. Marketing:
2. Sales:
| TRAINING ACTIVITY |
|---|
| Lectures. In lectures, lecturers/professors not only transmit content or knowledge, but also, and above all else, attitudes, motivation, skills and values, etc. They also ensure that participants can express their opinions and arguments to the other students. Coaching. Monitoring how students learn the content of the subject, either individually or in groups. In the coaching sessions, mistakes will be corrected, queries answered, and exercises and activities to achieve the established objectives will be suggested. Meeting Point. Meetings will be organised with notable people from the professional and scientific fields or the international field, and students. These sessions will take the form of conferences, work sessions, discussions, or interviews, etc. Seminar. This activity will consist of taking an in-depth look at specific up-to-date topics in a monographic manner-in some cases these topics will have been debated socially-, via active work in small groups. Practical workshop. A highly practical working activity, where students can acquire skills that are practical or also theoretical (intellectual skills, logical skills, critical skills, intellectual learning skills, study skills, quoting skills, etc). Workshop. Advanced and intensive workshops of a longer duration, led by lecturers and/or foreign professionals, in which the language used is English. These culminate in the creation of a professional or semi-professional product which is also produced in English. |
On first call:
• Class Attendance: 10%
• Participation: 10%
• Reviews/Questions: 10%
• Partial exam (L 2/11): 20%
• Final exam: 50%
Total: 100%
On second call:
• Exam: 100%
| EVALUATION SYSTEM | PERCENTAGE |
|---|---|
| Examen Final | 50 |
| Examen parcial | 20 |
| Focused Praxis | 10 |
“Principios y Fundamentos de Gestión de Empresas”, Francisco Gonzalez Dominguez, Juan Domíngo Ganaza, Pirámide 2010