Subject

Cultural Project (TFM)

  • code 06053
  • course 1
  • term Anual
  • type TF
  • credits 12

Main language of instruction: Spanish

Other languages of instruction: English

If the student is enrolled for the English track then classes for that subject will be taught in the same language.

Teaching staff

Head instructor

Lc. Jordi PADRÓ - jpadro@uic.es
Dra. Diane DODD - ddodd@uic.es

Office hours

The project tutors will respond to all related questions and doubts in the development and presentation of the final projects.

Introduction

The course - aimed at preparing the final project of the Master in Arts and Cultural Management - it is based on applying the knowledge gained throughout the course and translating this knowledge into a specific project. The aim of the Master's final project is to demonstrate the acquisition of concepts, mastery of planning tools, terminology management, the ability to work on a project and the ability to present it in writing and to an audience.

In terms of content, the project should have a clear cultural base (arts, heritage, folklore, emerging sectors, etc.) but may include other areas which today are included in the cultural policy discourse. The project can address the creation or remodeling of services, programs or cultural facilities, both for cultural dissemination and to promote the creation, training, public awareness, etc. It may manifest itself in a season of actities, a festival, art exhibition, public projects, heritage project, cultural tourism product, cultural cooperation network and/or development initiative using cultural content through ICT, etc. The project may arise both from a business, association or public cultural service management perspective.

The Cultural Projects are undertaken in small  (freely selected) groups that should stimulate internal debate, understanding of each others contexts, adaptation to different work rhythms, negotiatations and refining of proposals (and often compromises) in order to draft a solid document and present the results. Throughout the course, each group will have the conceptual and methodological support of an expert in the field of cultural management and will track the progress of the groups. Finally, each group will present the project to the group and tutors (as well as invited guests) who may request the group to broaden, deepen or resolve any particular aspect of the proposal.

The capacity of students to work as part of a team is important however, students will be assessed both as a group and individually according to their input into the project. Therefore, the final stage, requires students to present a personal log book, recording their involvement in and critically reflecting on the development of the project.

Pre-course requirements

Those required by the Master.

Objectives

  • Understand the conceptual framework and methodology of a cultural project.
  • Provide concepts and methodological tools for the development of the final Cultural Project of the MASTER
  • Respond to doubts and questions raised during the development of the Cultural Project.

Competences / Learning outcomes of the degree programme

  • CE1 - To identify and use the main economic management tools and methods that may be applied in the various types of cultural organisations, differentiated according to mission (public, non-profit or for-profit).
  • CE10 - To define, design and programme an innovative and sustainable cultural project that responds to the needs and interests of society and contributes to social enrichment and development.
  • CE11 - To undertake the proposed work in a public or private company or institution, managing time both efficiently and effectively.
  • CE5 - To diagnose and resolve economic and financial imbalances in a financial or cultural institution and create and plan funding plans for cultural projects and sponsor programmes.
  • CE6 - To design and implement an efficient and viable business plan within the creative sector.
  • CE7 - To analyse, apply and assess marketing strategies in different cultural sectors, institutions and projects and develop a basic communication strategy for a cultural institution or project.
  • CG1 - To analyse and interpret social and cultural environments to identify needs, opportunities, weaknesses and strengths.
  • CG2 - To lead, coordinate and form part of interdisciplinary work teams.
  • CG3 - To search for and/or administer economic resources within the framework of an institution or company, or a cultural programme, project or service.
  • CG4 - To know how to communicate, encourage and mediate between the various agents involved in a cultural project, programme or service.
  • CG5 - To act responsibly and produce high-quality, rigorous and efficient work that benefits society.
  • CG6 - To demonstrate an ability to be open and flexible with regards to cultural and social diversity.
  • CT1 - To design, direct, produce and assess cultural projects, programmes, strategies, policies or actions that involve a number of different numerous professional profiles, agents and institutions.

Learning outcomes of the subject

At the end of the course, the student 

  • Learns and describes processes to design, plan and develop a broad cultural project as well as understands current tendencies.
  • Designs a cultural project, taking into account different proceedures and phases in the planning process. 

Syllabus

I. CONTEXTUAL BASIS OF THE PROJECT – ANALYSIS

1. AIMS  

2. GEOGRAPHICAL DYNAMICS

3. SECTORIAL DYNAMICS

4. FRAMING WITHIN THE CONTEXT OF OTHER POLICIES

5. ORIGIN – BACKGROUND  

6. INTERNAL ANALYSIS OF THE ORGANIZING INSTITUTION

 

DIAGNOSIS OF THE START POINT

II. DEFINITION OF THE PROJECT – CONCEPTUALIZATION  

7. TARGET AUDIENCE

8. CONTENTS

9. OBJECTIVES AND EVALUATION PREVISION

10. STRATEGIC LINES

11. ACTIONS

12. MANAGEMENT MODEL


III. PROJECT PRODUCTION

13. PRODUCTION PLANNING

14. ORGANIZATIONAL AND HUMAN RESOURCES STRUCTURE

15. COMMUNICATION

16. INFRASTRUCTURES AND TECHNICAL REQUIREMENTS

17. LEGAL ASPECTS

18. ECONOMICAL AND FINANCIAL MANAGEMENT

19. OTHER FACTORS

20. EVALUATION PROCESS

Teaching and learning activities

In person

The project is carried out in teams. First, each group is asked to define its initial cultural project proposal. It is advisable to focus on a geographical defined territory, a particular cultural sector, agent, etc. from which the group has easy access to the basic information needed to contextualize their proposal. The initial idea of the project is presented by the different groups to the tutors. The tutors deliberate and accept or not the proposed project. In case of non-acceptance groups will have to modify it and re-present it. Once all the proposals are accepted, each group is assigned a tutor and the work of preparing and monitoring begins.

A minimum of 5 tutorials will be requested from each group with their assigned tutor. Also 3 general methodological sessions will be given to all students, to providing insight in the different phases of the cultural project and clarify general aspects.

Once the project is completed the students present it in written form and provide a presentation when the tutors can ask questions to assess each project.

Throughout the entire process each student should keep a logbook in which the following are collected:

- Functions, duties or contributions made.

- Doubts or problems that have arisen.

- Solutions adopted.

- Observations.

- General auto-evaluation of the process.

These notes are held personally - not as a team - and reflect the thoughts and assessments of each student in dealing with the methodological process of cultural planning. The individual final project notebook is handed in two days after the public defense of projects (to allow time to complete the observations and final rating).

The final evaluation of the subject is individual. 70% corresponds to the presentation of the project and 30% to the assessment of individual notebook.

Evaluation systems and criteria

In person

The evaluation of the final project is individual. 70% corresponds to the evaluation of the project presentation and 30% to the value of the individual logbook. 

Bibliography and resources

  • ALONSO J. y M. CASTELLANO  (coord.) (2008) La gestión del patrimonio cultural. Apuntes y casos en el contexto rural andaluz. Granada: Asociación para el desarrollo rural de Andalucía (ARA).
  • AUDEOUD, Olivier (2002) Study on the mobility and free movement of people and products in the cultural sector (Study No DG EAC/08/00), http://europa.eu.int/comm/culture/eac/sources_info/pdf-word/mobility_en.pdf
  • BAGULEY, P. (1999) Project Management. London: Hodder & Stoughton.
  • BARONA,  F. (1999) Gestión cultural, una actitud de vida. Proyectos y gerencia, Cali: Cámara de Comercio de Cali y Fundación ATMA.
  • BONET, L., CASTAÑER, X. y FONT, J. (ed.) (2001) Gestión de proyectos culturales: análisis de casos. Barcelona: Ed. Ariel.
  • DODD, D, M. Lyklemaand K. Dittrich van Weringh (2006) A cultural component as an integral part of the EU’s foreign policy? Amsterdam: Boekmanstudies
  • DODD, D and A. van Hemel (Eds.)(1999) Planning cultural tourism in Europe :  a presentation of theories and case studies. Amsterdam: Boekman Foundation / Ministry of Education, Culture and Science.
  • LANDRY,Charles(2000) The Creative City: a toolkit for urban innovators. Earthscan Publications Ltd. ISBN: 1853836133 
  • MARTINELL, A. (2001) Diseño y elaboración de proyectos de cooperación cultural. Organización de Estados Iberoamericanos.
  • MAZILU, M. (2010), Key Elements of a Model for Sustainable Tourism, International journal of energy and environment, Issue 2, Volume 4, Romania.
  • McMASTER, Brain (2008) Supporting excellence in the arts.  
    http://webarchive.nationalarchives.gov.uk/+/http://www.culture.gov.uk/Reference_library/Publications/archive_2008/mcmaster_supporting_excellence_arts.htm
  • MINGUS, N. (2002), Project Management, CWL Publishing Entreprises. Indianápolis.
    RICHARDS, Greg and Robert Palmer (2010) Eventful Cities: Cultural management and urban revitalisation. A Butterworth-Heinemann: London 
  • ROSELLÓ, D. y COLOMBO, A. (2008), Gestión cultural, estudios de caso. Barcelona: Ed. Ariel.
  • ROSELLÓ, David. (2004) Diseño y evaluación de proyectos culturales. Barcelona: Editorial Ariel, Barcelona, 2004 – 4ª edición actualizada en 2007. 5ª edición, 2008.
  • STAINES, Judith (2003) Network solutions for cultural cooperation in Europe
  • SUTEU, C. (2006) Another brick in the wall: a critical review of cultural management education in Europe. Amsterdam: Boekmanstudies.
  • VARBANOVA, Lidia (2012), Strategic management in the Arts
  • WORLD TOURISM ORGANIZATION (2011), Tourism Towards 2030. Global Overview, UNWTO, Madrid: http://www.wtoelibrary.org/content/w45127/fulltext.pdf

Teaching and learning material

      Material
            EN_1st General Tutorial D DODD en2016_1stgeneraltutorialculturalprojects.pdf 
            EN 2017 3rd General Tutorial Cultural Projects en20173rdgeneraltutorialculturalprojects.pdf 
            EN 4 - Cultural Project Framework Suggestions uic-culturalprojectframeworksuggestions.pdf 
            EN 5 - Cultural Project Evaluation criteria uic-evaluationcriteriaculturalprojects.pdf 
            EN 6 - Log Book framework individuallogbookproposal.docx 
            EN_Introduction Cultural Projects 2016 en_2016_culturalprojects_introduction.pdf 
            ES Criterios para la evaluación del TFM criteriosparalaevaluacionproyectos.pdf 
            ES David Roselló_Disseny de projectes culturals davidrosello_disenoproyectos.pdf 
            ES D. Roselló. Diseño y evaluación de proyectos culturales davidrosello-planif.cultural.pdf 
            ES D. Roselló _ DISEÑO Y EVALUACIÓN DE PROYECTOS CULTURALES davidrosello-documentocompletocurso26.pdf 
            ES Guía para el desarrollo de las industrias culturales y creativas guia_planificacion_industrias_culturales.pdf 
            ES Guía para la Gestión de Proyectos Culturales guia_gestion_proyectos_culturales.pdf 
            ES Indicacions per a la presentació del projecte final indicacionesparalapresentaciondelproyecto.pdf 
            ES J. BOBES Producción y viabilidad proyectos culturales j.bobes_produccionyviabilidad.pdf 
            ES Jordi PADRÓ Presentación asignatura TFM (castellano) presentacionasignaturaproyectocultural2016-17.pdf 
            ES_J.PADRÓ_La fase de definición de los proyectos culturales uic_tfm_lafasededefiniciondelproyecto.pdf 
            ES Plan De Equipamientos Culturales de Cataluña guia_plans_locals.pdf 
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