Television Communication
Module: Persuasive Communication
Matter: Comunicación audiovisual
Main language of instruction: Spanish
Head instructor
Television Communication is a 6 ECTS credit subject that is taught during the second semestre of the first academic year of the degree in Advertising and Public Relations.
Knowing how to use visual language is an essential tool for understanding the different sectors in the communications industry. Television language, like other languages, has its own syntax and grammar. Understanding the use of this language as a transmitter of keywords, content and business strategies is critical to the future of the advertiser. This subject aims to teach students how to apply this language to the television sector and more specifically to the advertising in this means of communication.
It is a pre-course requisite to have completed the subject TVSet in order to enrol for this subject.
Provide students with the basic principles and knowledge of the television world (terminology, parameters and consolidated standards of television today).
Acquire analytical skills and apply theoretical knowledge to practice and find the direct link between the TV world and the advertising world, analyzing their operations and strategies.
Acquire a minimum knowledge of technical and visual language skills to successfully follow subjects related to the audiovisual world.
Understand the audiovisual product as an essential marketing tool to develop one's career.
The theoretical-practical contents of the subject are divided into the following topics:
1. AUDIOVISUAL LANGUAGE APPLIED TO ADVERTISING
2. REALIZATION AND PRODUCTION IN PUBLICITY
3. ADVISORY NARRATIVE APPLIED TO ADVERTISING
4. ANALYSIS OF PUBLICITY SPOTS: AESTHETICS, THEMES, REFERENCES
5. ADAPTATION OF THE BRAND STORY
Chapter 1 WORKSHOP
1.1 Briefs
Material
ATT_Brief att_barcelona_brief.pdf
ATT_Brief_Cannes att_brief.pdf
Best_Buy_brief bestbuy_barcelona_brief.pdf
Chevrolet_brief chevrolet_barcelona_brief.pdf
Coke_Brief coke_brief.pdf
FoodRevolution_Brief foodrevolution_brief.pdf
Lays_brief lays_barcelona_brief.pdf
Matutano_brief matutanoseeds_english.pdf
Santander_Brief sovereignsantander_brief.pdf
VitaminWater_Brief vitaminwater_brief.pdf
1.2 Assets
Material
Chevrolet_assets chevy_volt_bumper.zip
Coke_assets coke_asset.zip
Lays_assets lays_asset.zip
Matutano_assets matutano_seeds_asset.zip
VitaminWater_assets vitaminwater_asset.zip
1.3 Musics
Websites
Freeplaymusic http://freeplaymusic.com/
Mofilm_free_music https://mofilm.audiosocket.com/
TRAINING ACTIVITY | ECTS CREDITS |
---|---|
Meeting Point. Meetings will be organised with notable people from the professional and scientific fields or the international field, and students. These sessions will take the form of conferences, work sessions, discussions, or interviews, etc. | 0.2 |
Workshop. Advanced and intensive workshops of a longer duration, led by lecturers and/or foreign professionals, in which the language used is English. These culminate in the creation of a professional or semi-professional product which is also produced in English. | 2 |
Lectures. In lectures, lecturers/professors not only transmit content or knowledge, but also, and above all else, attitudes, motivation, skills and values, etc. They also ensure that participants can express their opinions and arguments to the other students. | 2 |
Coaching. Monitoring how students learn the content of the subject, either individually or in groups. In the coaching sessions, mistakes will be corrected, queries answered, and exercises and activities to achieve the established objectives will be suggested. | 0.6 |
Practical workshop. A highly practical working activity, where students can acquire skills that are practical or also theoretical (intellectual skills, logical skills, critical skills, intellectual learning skills, study skills, quoting skills, etc). | 0.6 |
Seminar. This activity will consist of taking an in-depth look at specific up-to-date topics in a monographic manner-in some cases these topics will have been debated socially-, via active work in small groups. | 0.6 |
BIBLIOGRAFIA PRÀCTICA
BARROSO GARCÍA, J. Técnicas de realización y documentales para tv. RTVE, 1998
BARROSO GARCÍA, J. Realización de los géneros televisivos. Síntesis, 1996
FERNÁNADEZ, F.; MARTÍNEZ, J. Manual básico de lenguaje y narrativa audiovisual. Paidós Comunicación.
HART, J. La técnica del storyboard en cine, tv y animación. IORTV, 2001
PÁRAMO De, J.A. Diccionario de cine y tv: terminología técnica del mundo audiovisual. ESPASA CALPE, 2002
VV.AA. Realización y producción en tv. Instituto Oficial de radio y televisión, 2001
ZETTL, H. El manual de producción para vídeo y televisión. Escuela de cine y vídeo, 1996
ZÚÑIGA REDENAS, J. Realización en tv. Escuela de cine y video de Andoain, 2006
BIBLIOGRAFIA COMPLEMENTÀRIA
Bates, R. (2002) Cable TV systems and modem systems and technology. Mcgraw-Hill. Nova York.
Baylin, F i Gale, B. (1986) Satellite and Cable TV: scrambling and descrambling. Baylin and Gale. Boulder.
Benoit, H (1998) La televisión digital. Paranimfo. Madrid.
Blumler, JG. (1993) Televisión e interés público. Bosch Comunicación. Barcelona.
Bourdieu, P. (1997) Sobre la televisió. Edicions 62. Barcelona.
Borque Palacín, A. (2000) Televisión: instalación, analógica y digital. Paraninfo. Madrid
Brown, A. i Picard, R. (2005) Digital Terrestrial Television in Europe. Lawrence Erlbaum. Londres.
Bustamante, E. (1999) La televisión económica. Gedisa. Barcelona.
Colom, R. (2006) La indústria de la televisió. UOC. Barcelona
Martínez Abadía, JM. i Vila Fumàs, P. (2004) “Manual básico de tecnología audiovisual y técnicas de creación, emisión y difusión de contenidos”. Paidós. Barcelona.
McDowell, W. (2006) Broadcast television. A complete guide to the industry. Peter Land. Nova York.
Missika, J-L. (2006) La fin de la télévision. Seuil. París.
Moragas, M. i Prado, E. (2006) La televisió pública en l’era digital. Ed. Pòrtic. Barcelona.
Negroponte, N. (1995) El mundo digital. Ediciones B. Barcelona.
Peñafiel, C. i López, N. (2000) La tecnología de la televisión: del disco de Nipkow a la revolución numérica. Universidad del País Vasco. Bilbao.
Prado, E. i Moragas, M. (2000) La televisió pública a l’era digital. Pórtic. Barcelona.
Pérez de Silva, J. (2000) La televisión ha muerto. La nueva producción audiovisual en la era Internet: la tercera revolución indústrial. Gedisa. Barcelona.
Richeri, G. (1994) La transición de la televisión: análisis del audiovisual como empresa de comunicación. Bosch Comunicación. Barcelona.
Richeri, G. (1988) Los satélites de televisión en Europa: historia, política y economía. Fundesco. Madrid.
Sartori, G. (1998) Homo videns y sociedad teledirigida. Taurus. Barcelona.
Vilches, L. (2001) La migración digital. Gedisa. Barcelona
Vilches, L. (1993) La televisión. Efectos del bien y del mal. Paidós. Barcelona.
Wolton, D. (1995) Elogio del gran público: una teoría crítica de la televisión. Gedisa. Barcelona.
Zabaleta, I. (2003) Tecnologia de la información audiovisual. Bosch. Barcelona.