TV Set
Module: Audiovisual Creation Techniques
Matter: Course zero: The set
Main language of instruction: Spanish
Head instructor
Geoffrey COWPER - gcowper@uic.es
Office hours
Geoffrey Cowper - gcowper@uic.es
By appointment arranged previously by email or 5-10 minutes after each on-site class.
Studio is a 1 ECTS credit course taught in the first term of the first year of Advertising and Public Relations.
This course introduces students in the professional world by providing them with important technical and narrative skills to convey the desired message. In addition, they experience what involves teamwork and acquire professional attitudes to the creation of an audiovisual product.
It's also very important that they learn how they have to book the equipment for the shooting and the editing and post production facilities.
Professor: Geoffrey Cowper
No prerequisites are required.
To learn the basic technical and narrative skills needed to develop an audio-visual product.
Students will begin in a professional environment with autonomy regarding the use of cameras and its application in the language of film.
They will practice all functions needed for the development of an audiovisual product. They’ll know the importance of the three basic stages; the idea and script, the pre-production and the shooting, and the editing and post production.
They will use with good judgment narrative and storytelling techniques to accomplish a decent audiovisual product.
1. Basic storytelling and narrative concepts.
2. Description of the different creative stages of an audiovisual product.
3. Critical analysis and interpretation of television commercials.
4. Definition and description of a briefing.
5. Filming Materials: production plan, call sheet and storyboard.
6. Brief introduction to the camera functions.
7. Brief introduction to the editing process.
8. Analysis and constructive criticism of the outcome of the practical exercises.
Chapter BRIEFINGS CAMPAÑAS
Material
Briefing - Acoso escolar briefing_acosoescolar.docx
Briefing - Ayuda a la tercera edad briefing_terceraedad.docx
Briefing - Contaminación acústica briefing_contaminacionacustica.docx
Briefing - Retirada excrementos caninos briefing_retiradaexcrementoscaninos.docx
Briefing - Reutilización briefing_reutilizacion.docx
The course consists of a theoretical part, a practical part with coaching and monitoring and, finally, evaluation and feedback.
TRAINING ACTIVITY |
ECTS CREDITS |
Lectures. In lectures, lecturers/professors not only transmit content or knowledge, but also, and above all else, attitudes, motivation, skills and values, etc. They also ensure that participants can express their opinions and arguments to the other students. |
0,2 |
Coaching. Monitoring how students learn the content of the subject, either individually or in groups. In the coaching sessions, mistakes will be corrected, queries answered, and exercises and activities to achieve the established objectives will be suggested. |
0,2 |
Practical workshop. A highly practical working activity, where students can acquire skills that are practical or also theoretical (intellectual skills, logical skills, critical skills, intellectual learning skills, study skills, quoting skills, etc). |
0,5 |
Attitude, teamwork, compliance deadline, creativity, design and content will be considered as well as part of the multiavaluation system.
Exercises to be done:
Creation of the idea and informative portfolio
Storyboard and production planning
Camera exercise
Editing exercise
Presentation of the project
Avalutation:
50% Group's mark (Project + exercises)
30% Individual mark* (individual dossier + individual mark based on attendance**, initiative, technical abilities and team work)
20% Exam
* It is necessary to pass the individual part (coaching and monitoring) to pass the subject.
** 80% attendance is a mandatory to pass the course.
If the student doesn’t pass the first evaluation, the second one will consist of doing an exhaustive dossier analyzing a pre-existing commercial focusing on its main concept, the story, the target of the campaign and how its brought to its audience through its storytelling, cast, the artistic contributions of each main department (direction, cinematography, editing, sound, music, production design, visual effects, costume and make up) and if the main purpose of the campaign has been accomplished and why.
Ascher, S. y Pincus, E. The filmmaker handbook: a comprehensive guide fot the digital age, Plume. 2006.
Aumont, J., Bergala, A., Marie, M. y Vernet, M.: Estética del cine, Paidós, Barcelona. 1996.
Burch, N.: Praxis del cine, Fundamentos, Madrid, 2004.
Carrasco, J. Cine y televisión digital: manual técnico, Publicacions de la UB, Barcelona. 2010.
Fernández, F. y Martínez, J.: Manual básico de lenguaje y narrativa audiovisual, Paidós, Barcelona. 1999.
Martínez, J. y Serra, J.: Manual básico de técnica cinematográfica y dirección de fotografía, Paidós, Barcelona. 2006.