Universitat Internacional de Catalunya - BarcelonaPsychology
Module: Global Trends
Matter: Psicología
Main language of instruction: Catalan
The subject introduces the students to the main theories on human behavior, deepening in the psychology of human communication. It contemplates the phenomenon of advertising from the perspective of evolutionary, individual and social, contributing methods for social analysis of the world of Advertising and Public Relations.
No pre-course requirements are needed to enrol in this subject
At the end of the course students must be able to:
To interpret from a psychological perspective the personal, social and professional reality
Know how to manage intra and interpersonal relationships.
1 Introduction to Psychology
2 The language of the senses
3 Consumer behavior
4 Persuasion and attitude change
Plenary lectures will alternate with classes in order to promote the different skills of matter. Those powers will focus on three main areas: analysis (interpretation, synthesis and abstraction), Debate (reflection, critical-propositional attitude and deliberation), cooperative and individual work (to encourage the development of autonomy and ethics).
To make more effective the work of master classes students will make short thematic readings. These readings will allow them to obtain resources for more conceptual rigor when classes participate in the plenary rigorously showing the assimilation of skills. This requires the active participation in the plenary classes will be essential to obtain the necessary knowledge for the subject.
| TRAINING ACTIVITY | ECTS CREDITS |
|---|---|
| Peer learning. The aim of this activity is to ensure that students gain the ability to analyse and be critical. One way of achieving this is by correcting their peers' exercises and results, etc. Each student will be evaluated twice: as both a recipient and a transmitter of critical knowledge. | 0.2 |
| Lectures. In lectures, lecturers/professors not only transmit content or knowledge, but also, and above all else, attitudes, motivation, skills and values, etc. They also ensure that participants can express their opinions and arguments to the other students. | 3 |
| Coaching. Monitoring how students learn the content of the subject, either individually or in groups. In the coaching sessions, mistakes will be corrected, queries answered, and exercises and activities to achieve the established objectives will be suggested. | 0.1 |
| Meeting Point. Meetings will be organised with notable people from the professional and scientific fields or the international field, and students. These sessions will take the form of conferences, work sessions, discussions, or interviews, etc. | 0,2 |
| Seminar. This activity will consist of taking an in-depth look at specific up-to-date topics in a monographic manner-in some cases these topics will have been debated socially-, via active work in small groups. | 0.2 |
| Lab. Working groups that combine theory and practice. The aim of these is not to undertake already known techniques, but instead to make progress that is both theoretical and technical. These Lab sessions will culminate in the creation of a professional or semi-professional product. | 0.2 |
| Practical workshop. A highly practical working activity, where students can acquire skills that are practical or also theoretical (intellectual skills, logical skills, critical skills, intellectual learning skills, study skills, quoting skills, etc). | 0.1 |
40% Final test. The test score must be equal or greater than 4 in order to be eligible to calculate the final grade
60% Practices (in class and at home). The practices score must be equal or greater than 5 in order to be eligible to calculate the final grade. Non-delivered practices will be graded with zero points.
Attendance and participation in class will be valued.
Both work and examinations to hand should follow the following guidelines:
| EVALUATION SYSTEM | PERCENTAGE |
|---|---|
| Final Exam | 30 |
| Work placements | 70 |
Bringué, X. (2010). Nacidos digitales. Una generación frente a las pantallas. Madrid: Rialp.
Briñol, P. (2001). Qué es Persuasión. Madrid: Biblioteca Nueva
Bur, R. & Nine, L. (2003). Psicología para principiante. México: Era Naciente
Cyrulnik, B. (2009). El murmullo de los fantasmas. Barcelona: Gedisa.
Garcia, S. (2011). Psicología Aplicada a la Publicidad. Madrid: Dykinson.
Girbau, D. (2014). Psicología de la comunicación. Barcelona: Ariel
Martínez, M. (2012). Psicología de la comunicación. http://diposit.ub.edu/dspace/bitstream/2445/30802/7/PsicologiaComunicaci%C3%B3nMMartinez_M.pdf
McGonigal, K. (2012). Autocontrol. Barcelona: Urano.
Méndiz, A. (2007). Nuevas formas publicitarias. Publicaciones y Divulgación Científica Universidad de Málaga
Méndiz, A. (2013). Teoría de la Publicidad. Valencia: Pasión por los libros.
Quintanilla, I. (2006). Psicología del consumidor. Barcelona: Pearson
Schiffman, R. (2010). Comportamiento del consumidor. Barcelona: Pearson
Slater, L. (2006). Cuerdos entre locos: grandes experimentos psicológicos del siglo XX. Barna: Alba.