Universitat Internacional de Catalunya - Barcelona

Radio Communication

• code 08526
• course 2
• term Semester 1
• type FB
• credits 6

Module: Persuasive Communication

Matter: Comunicación audiovisual

Main language of instruction: Catalan

Other languages of instruction: Spanish

Head instructor

Lda. Maria FITÓ - mfito@uic.es

Office hours

By appointment. In order to make an appointment, please request one by email.

Maria Fitó - mfito@uic.es

This subject is an introduction to radio. As other forms of Mass Media, radio has its own language, which is audible and without images. Radio production is based on it. Radio is known as a blind medium and also as a secondary medium, and these are the specific characteristics of radio. This subject shows the students how to use radio language and how to tell stories through voice, music and sounds.

Students will learn to write and create different advertising formats throughtout all this subject: they will become 360 degree radio professionals: creative advertising, producers, scripts, sound technicians and voiceovers.

No pre-course requirements are needed to enrol in this subject.

• Present the characteristics and singularities of radio in the mass media ecosystem.
• Learn the key concepts of the audible language and to know its communication mechanisms.
• Understand the sense and the use of the elements of audible language.
• Deal with the process of the voice production and articulation.
• Learn the keys to radio speaking.
• Deal with the writing skills for radio.
• Learn the typology and the characteristics of the main radio genres.
  
• Lean the characteristics and structure of the radio industry. 
  

• 01 - The ability to plan technical resources
• 03 - The ability to plan personal resources (personnel, materials, seasonal...)
• 06 - The ability to act autonomously and responsibly
• 07 - The ability to work in a group
• 09 - Lingustic ability in Catalan, Spanish and English
• 11 - The ability to make judgments and well-argued critical assessments
• 13 - Reading skills
• 14 - Ability to analyse
• 12 - The ability to produce spoken and written texts
• 15 - The ability to synthesise
• 16 - The ability to detect newsworthy events
• 18 - The ability to work under pressure
• 20 - The ability of concretion
• 22 - The ability to generate debate and reflection
• 24 - The ability to plan and carry out audio visual and cinematographic projects
• 26 - The ability to coordinate yourself and /or work together to / with a team
• 38 - Ability to understand and apply the legal dimension of an audiovisual product
• 39 - The ability to understand and apply the different agents of the audiovisual sector
• 41 - The ability to understand and apply lighting and sound techniques of a film production
• 42 - The ability to understand and apply the techniques and methods of film editing and post production
• 43 - The ability to understand and apply different television genres and formats
• 44 - The ability to understand and apply the various stages of development of a television programme
• 45 - The ability to understand and apply different types of programme scripts
• 46 - The ability to understand and apply the different lighting, graphic and staging resources
• 47 - The ability to understand and apply the processes of television programme creation
• 48 - The ability to understand and apply the expressive possibilities of new technologies
• 52 - The ability to design and critique an audiovisual script
• 53 - The ability to design and critique an audiovisual or media product
• 55 - The ability to design and critique an informative discourse
• 60 - Knowledge and mastery of the techniques of continuous narrative transmission
• 68 - Knowledge and mastery of the distinction between opinion and information / colloquial and cultured register
• 73 - Knowledge and mastery of techniques to analyze sources of information.
• 87 - The ability and capacity to use technology and communicative techniques
• 89 - The ability to create synergy in a working team
• 92 - The ability for analysis, synthesis and critical judgment

At the end of this subject, students will be able to:

• Use the elements of audible language and to put them together.
• Tell a story using the resources of radio.
• Think about sounds and how to use audible language.
• Produce audible programmes using audible language and technical and expressive editing.
• Gain fluency.
• Write for radio purposes.
• Produce and broadcast radio advertising formats.

1. Radio characteristics as an advertising medium.

2. Radio Script.

3. Radio language.

4. Voiceover technics

5. Radio production. Space, time and rythm on the radio.

6. Sound edition

7. Radio advertising genres and programmes. 

8. The radio industry.

9. The adverting process on radio

-       Final exam (40%)

-       Production Lab (30%)

-       Assistance and Class Participation (10%)

-       Weekly learning assesments (20%)

To pass the course, students must obtain a final mark equal or superior to 5 (total final mark up to 10). Those who fail will be able to pass again each part that did fail.

In case of failing the final exam students will maintain the rest of the marks in the other parts of the evaluation.

Those students that have not passed any othe the weekly practical excercises and/or production and formats  will have a scheduled time to perform live the practical part.

In addition, students must pass the minimum spelling, according to the regulations of the Faculty of Communication Sciences.

Ala-Fossi, M. (2010). Future scenarios for the radio industry. A: O'Neill, B., Ala-Fossi, M., Jauert, P., Lax, S., Nyre, L., & Shaw, H. (Eds.), Digital radio in Europe. (pp. 153-171). Bristol: Intellect Ltd.

Bonet, M. (2007). Nuevos caminos para la radio. Un proceso productivo digital para un negocio analógico. Telos. Cuadernos de comunicación, tecnología y sociedad, 73, 27-35. <http://sociedadinformacion.fundacion.telefonica.com/telos/articuloperspectiva.asp@idarticulo=1&rev=73.htm>.

Catalunya Ràdio (2001). Orientacions lingüístiques. Barcelona: Catalunya Ràdio. 

Gutiérrez, M., Perona, J. (2002). Teoría y técnica del lenguaje radiofónico. Barcelona: Bosch.

Huertas, A.; Perona, J. (1999). Redacción y locución en medios audiovisuales: la radio. Barcelona: Bosch.

Larrea Estefanía, Olatz (2013): “Guía práctica para el cuidado y la optimización de la voz del docente”. Estudios sobre el Mensaje Periodístico. Vol. 19, Núm. especial marzo, págs.: 271­279. Madrid, Servicio de Publicaciones de la Universidad Complutense.

Martínez-Costa, M.P., Herrera, S. (2004). Los géneros radiofónicos en la teoría de la redacción periodística en España. Comunicación y sociedad, 27(1), 115-143. 

McLeish, R. (2005). Radio production. 5ª ed. Oxford: Focal Press. 

Rodero, E. (2011). ¿Veo cuando oigo? Recursos sonoros para la estimular la creación de imágenes mentales en el oyente. Portal de la Comunicación - Incom. <http://www.portalcomunicacion.com/lecciones_det.asp?id=63>.

Sellas, T. (2011). Podcàsting: a la recerca de l'oient perdut. A Fernández-Quijada, D. (Ed.) Medi@tic. Anàlisi de casos de tecnologia i mitjans, (pp. 47-72). Barcelona: UOC. 

Tirado, J.A. et al. (2003). Técnicas para leer y escribir en radio y televisión. Barcelona: Bosch.