Mission Leadership: Seminar on Perfecting Leadership

Type of programme
Formació contínua
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The Chair in Mission Leadership and Corporate Governance which is attached to the Faculty of Economic and Social Sciences at UIC Barcelona has again organised a conference. This one is entitled "Mission Leadership:  Seminar on Perfecting Leadership".

During the seminar the following objectives will be discussed: 

  1. How to achieve greater commitment in workers.
  2. How to learn to use the necessary tools to generate change with a focus on missions.
  3. How to learn about the latest trends in the strategic and organisational fields.
  4. How to develop shared leadership in the company and/or department.
  5. How to improve performance levels in your company.

The seminar will be carried out via different methods of teaching that are suitable for training leaders: colloquium conferences, practical case studies and workshops. 


Attendees will receive an accreditational diploma awarded by the Universitat Internacional de Catalunya.


First day  | Morning 18 February

10.30 - 11 a.m.

Place: Saló de Graus

11.00 a.m.

The Explicit and Implicit Dimensions of Business
Case discussion: European Insurance
Miquel Bastons, professor of Organisation and an expert in decision-making, UIC Barcelona.

12.45 p.m. Break


1.00 p.m.

Company Mission and Values Colloquium-conference.
Pablo Cardona, 
author of the book Management by Missions. Dean of the School of Business and Communication, UNIR.

1.45 p.m  Lunch
3.00 p.m.     

From Company Mission to Personal Mission
Case discussion: Makonsa's mission.
Carlos Rey, professor of Strategic Management, UIC Barcelona.

4.30 p.m.

Practical DdM Workshop.
Carlos Rey, professor of Strategic Management, UIC Barcelona.

6.30 p.m.

Conclusions and end

Second day  | Tuesday 19 February

9.00 a.m    

Strategy in Management by Missions: Integrating the mission into the business model
Case discussion: Irizar in 2005.
Carlos Rey, professor of Strategic Management, UIC Barcelona

10.15 a.m
Consultancy Experiences with Management by Missions: Best practices
Nuno Pitta, CEO, DPMC

11.00 a.m.


11.30 p.m.

Different Ways to Manage by Missions
Round table: Analysis of several cases of Management by Missions

1:30 p.m.

3.00 p.m.     

Mission-Based Leadership

4.15 p.m.

Conclusions and end

Prerequisites & admissions

Who is aimed at?

These conferences are aimed at General Directors, Division Directors, owners, entrepreneurs, academics and researchers.


Registration must be completed via the admissions application