Architectural and Creative Marketing

Type of programme
Specialization courses
Duration
2 semesters
Credits
3 ECTS
Price
160,00 € / ECTS x 3 = 480,00 €* (1st year 2019-2020) *Subject to change each year
Places
15
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The world of marketing can help you acquire the business tools that are often lacking in the field of architecture and the creative arts. 

Its inter-disciplinary nature will help you manage changes in the profession more effectively and keep pace with new occupational situations. 

Effectively communicating projects or industrial/creative products helps increase your chances for a successful career. 

Being versatile in the creative world opens professional doors. 

Prospective students

Professionals from the creative or industrial sectors, or any university students in the final years of their degree programme interested in selling and marketing projects and/or industrial or creative products.

Section

Section 1: Creative Marketing Management 1 

  1. Introduction to Personal and Professional Brand Management. 
  2. Offline Marketing ˃ Online Marketing ˃ Social Marketing = 4 P’s˃  4 C’s˃ 4 F’s˃ 
  3. Emotional Marketing and Inbound Marketing Techniques. 

Section 2: Creative Marketing Management 2 

  1. Marketing & Sales: Project Sales Funnel
  2. Customer Centricity: Where Is My Customer?

Section 3: Professional Development Workshops 

  1. Workshop on Change Management. A Need or an Opportunity?
  2. European and American Marketing: Keys to Success

Study programme and subjects 2019-2020

Subjects in course 1 Type Term ECTS
Architectural and Creative Marketing Type: OB Term: First semester ECTS: 3
  • ECTS: European Credit Transfer System
  • Term: calendar period
  • (a): subjects which are taught in English

Prerequisites & admissions

Required documentation

Your CV

Contact

Ruth Regalón
rregalon@uic.es
Phone number / WhatsApp: +34 651 82 61 86