Postgraduate Degree in Marketing and Sales for Creative Enterprises

Type of programme
Postgraduate degrees
Duration
2 semesters
Credits
20 ECTS
Price
149,00 € / ECTS x 15 = 2.235,00 €* (1st year 2019-2020) *Subject to change each year
Places
25
Schedule
Afternoon
Language
English
  • Home
  • Presentation
  • Curriculum
  • Prerequisites & admissions
  • Grants & financial aid

Intended for

  • Students with a university degree (with or without work experience), preferably in Architecture, Engineering or the field of Creative Design.
  • Architects, engineers, product, graphic and creative designers and anyone who works professionally in the industry, construction or real estate sectors. 
  • Professionals interested in enhancing their management skills in the areas of Marketing, Sales and the internal management of corporate resources. 

Reasons to study this Postgraduate

  1. To turn Architecture professionals and professionals from the creative and industrial sectors into true managers and businesspersons in their field.
  2. To understand current professional challenges and the changes resulting from becoming a senior manager/executive in the field of Architecture and creative professions.
  3. To form a true symbiosis between the university world and business.
  4. To promote the personal skills needed to become a successful entrepreneur.
  5. To teach students how to manage the everyday aspects of creative enterprises.
  6. To provide students the knowledge and vocabulary needed to become a senior manager/executive with university-level technical/creative training.
  7. To be able to create a Business and Marketing Plan.
  8. To make decisions in a qualified, strategic manner.

Presentation

Marketing and Sales are essential when it comes to closing a project’s economic loop. Today, the efforts made to promote our ideas, which take shape in the form of projects and products, are no longer possible simply through conventional means, but require the new tools provided by modern technology, which enhance the performance of the resources at our disposal.

The Postgraduate Degree in Marketing & Sales for Creative Enterprises was created with this in mind, to give you the tools necessary to understand all aspects of a project. 

Construction and design sector companies are in need of qualified workers with knowledge of Marketing and Sales strategies in order to expand their products and projects nationally and internationally and adapt their portfolio to target customers.

This postgraduate degree will enable you to occupy a highly diverse range of positions, from marketing director and product manager to key account manager and area manager in the world of sales, among others.

Throughout the quarter, you will receive advice and guidance from professionals with a view to achieving your personal and professional goals and building your awareness of the professional opportunities available, in order to make the most of your postgraduate studies.

This programme is closely linked to the city of Barcelona, its companies and Architecture and Creative Design professionals. In addition to lectures, the programme also includes seminars by renowned professionals, visits to top-level companies and a highly diverse teaching body. 

Study programme and subjects 2019-2020

Subjects in course 1 Type Term ECTS
Innovation and Creative Product Management Type: OB Term: Second semester ECTS: 2
Project II Type: OB Term: Second semester ECTS: 4
  • ECTS: European Credit Transfer System
  • Term: calendar period
  • (a): subjects which are taught in English

Prerequisites & admissions

Admission criteria

In addition to meeting the legal requirements described in the access routes, the Office of Admissions will highly value:

  1. Applications that show sufficient prior training
  2. Transcripts from previous studies
  3. Transferred credits
  4. Descriptions of relevant work experience

Grants & financial aid