Bachelor’s Degree in Advertising and Public Relations
Our numbers speak for themselves
In direct contact with the profession from the beginning
Reasons to study
A technical-artistic career
We teach you the technical knowledge, but you will also learn about storytelling and the entire communication process.
New career opportunities
Discover all the career opportunities within the world of audiovisual communication.
Practical learning
A curriculum especially designed to acquire practical knowledge. State-of-the-art materials and facilities at your disposal from the first day.
Prepare for more job opportunities
At UIC Barcelona, we teach you the skills necessary to successfully adapt to the job market.
- Project manager
- Public Relations
- Creator
- Communication Adviser
- Analyst
Professors and lecturers with long experience in the communication sector
The Faculty’s teaching body consists of lecturers and professors who are also active in the private sector and who have long experience in the audiovisual, journalism and advertising sectors. The teaching staff are all in direct contact with the daily reality of this profession, since they combine their executive roles in the media with teaching in the Faculty. This allows students to achieve an education that is at the cutting-edge of the sector, that facilitates work placements and allows for greater labour insertion. Also, the teaching staff have extensive research experience at both a national and international level acquired through visits to and exchanges with other universities.
With this degree, you can study part of the curriculum or do your internship abroad, with academic recognition
Participate during one semester or year at one of your faculty's partner universities, or search for a business abroad for your internship.
Get part of your ECTS during the summer at the Berkeley Summer Sessions, the best public university in the world, or achieve an international double degree at IONA College (Nova York).
Presentation
On the Bachelor’s Degree in Advertising and Public Relations, our main objective is to train professionals to manage brands and resolve any kind of communication problem. To this end, we offer comprehensive and personalised training in which acquiring skills such as a critical and analytical thinking and social commitment, is fundamental. This programme is aimed at anyone wanting to work in the advertising and public relations sector in project management, communication consultancy, public relations, or as a creative or analyst in communication and/or public relations agencies, companies or any other organisation.
As part of this bachelor’s degree, we teach students about communication strategies, how to come up with creative and persuasive solutions, how to manage campaigns, how to organise teams and assign tasks, etc. In addition, we cover everything students need to know about launching a product, what it means to reposition a brand or what crisis communication management is, among other relevant aspects. Throughout their time at the university, students will also receive guidance from our academic team, made up of lecturers with a solid track-record in teaching and professionals working in leading companies in the advertising and public relations industry.
In addition, UIC Barcelona is committed to helping students master new technologies and learn English, which are essential tools for achieving greater international projection and professional success. As such, we work with the latest technologies and offer subjects and workshops taught in English (meeting points, etc.).
It is also important to highlight that our academic programme is directly linked to the job market, as we offer students the chance to complete a work placement in one of many internationally renowned businesses (Bassat, Ogilvy, MCann Erickson, Antonio Puig, Mango, SEAT, among others).
Finally, as UIC Barcelona is adapted to the Bologna Plan, graduates from this bachelor's degree will also be qualified to work as advertising and public relations professionals in the European Higher Education Area (EHEA).
- Objectives
- Who is it aimed at? Prospective students
- Competences. Graduate profile
- Academic accreditation
The main objectives for the Bachelor's Degree in Advertising and Public Relations are:
- To train professionals to manage brands and offer high-quality solutions to all kinds of communication problems whilst adhering to the profession’s ethical dimension.
- To develop students’ creative, communication and IT skills.
- To provide students with a high-quality general education, with a solid intellectual and ethical grounding.
- To offer students an international outlook on advertising and public relations, so they can grow professionally in a global context.
- To provide students with the knowledge they need to become responsible professionals who are fully aware of the social dimensions of the advertising and public relations sector.
- To provide students with the knowledge and skills they need to confidently step foot onto the current advertising and public relations scene.
- To help students master the English language as a professional tool to aid their international exposure.
- To train professionals who can work flexibly and competently and adapt to any company.
- To encourage an entrepreneurial spirit, independent learning and vocational responsibility.
- To develop teamwork and leadership skills.
- To facilitate knowledge about the advertising and public relations world and all stages of the production cycle.
Anyone who fulfils the admission requirements and general prerequisites for accessing this degree programme may apply. The majority of our students come from the Humanities or Social Sciences, but the degree programme is open to students from any academic background.
This degree programme is aimed at anyone who’s passionate about advertising and public relations and wants to work in this sector. We're looking for motivated students who are eager to learn and innovate; people with a critical, analytical and entrepreneurial eye, who know how to work in a team, and responsible students with creative minds who want to grow as professionals in this sector.
Competences
Students will acquire a range of skills that will equip them for a successful career in the current advertising and public relations context.
Graduate profile
The graduate profiles for this bachelor’s degree are:
Project manager
Assume responsibilities, manage projects, steer and oversee campaigns, be results-oriented, lead teams and generate enthusiasm.
Public relations
Take on responsibilities in the field of business communication, such as managing corporate communication, organising events and managing relations between companies and society.
Communications consultant
Outline strategic channels of communication, generate trust, interact with strategic audiences, and more.
Creative
Specialised in the materialisation of ideas. As such, students must master advertising creation techniques and the tools necessary to respond to companies’ and institutions’ communication needs.
Analyst
Assess the suitability and characteristics of the media used to disseminate a message and understand the target audience and socio-cultural trends.
Recommended videos:
Graduate in Advertising and Public Relations from UIC Barcelona.
As UIC Barcelona is adapted to the Bologna Plan, students with this qualification will also be able to work as advertising and public relations professionals in the European Higher Education Area (EHEA).
Teachers
- ALONSO STUYCK, Paloma
- BAKER, Martyn Russell
- BESCOS SARDA, Miriam
- BUIL GAZOL, Maria Pilar
- CABEZAS DE ALCALÁ, Sílvia
- COLL PARRA, Ignacio
- CÓRDOVA MARTÍNEZ, Suzanne
- COWPER SAL.LARI, Geoffrey
- DARVAS COLL, Lajos
- DE QUADRAS AYUSO, Ana
- EVNITSKAYA, Natalia
- FITÓ CARRERAS, Maria
- GOMEZ RIBAS, Carlos
- GONZÁLEZ ROMO, Zahaira Fabiola
- IRISO CALLE, Raquel
- LACASA MAS, Iván
- LEVKINA LEVKINA, Mayya
- MARTI FRAGA, Eduard
- MARTORELL CASTELLANO, Cristina
- MÉNDIZ NOGUERO, Alfonso
- MESTANZA GARCIA, Mònica
- MIRÓ COMAS, Abel
- ORTEGA DURAN, Mireia
- PADILLA PINEDA, Carmen
- PARDO SAINZ, Rebeca
- PUIGDOMÈNECH LÓPEZ, Jorge Francisco
- REGADERA GONZALEZ, Elisa
- RODRIGUEZ IGLESIAS, Ana Isabel
- ROURA RIU, Jose Maria
- SANCHEZ CALVO, Javier
- SELVAM, Rejina Mary
- SERRA FOLCH, Carolina
- STANGER, Doris
- VICTORIA MAS, María
- VIDAL MESTRE, Montserrat
- VILANOVA NOGUERA, Jean
- VILLANUEVA BENITO, Isabel
- VIOLÁN GALÁN, Miguel Ángel
Others
- ALBANO, Gabriela
- ATTARDI COLINA, Oreste
- BANKS, Julia Lucie
- BARBET PORTA, Berta
- CARRETERO VEGA, Aida
- CLAVIJO MERCADER, Javier
- DE TRASTAMARA - FERNANDEZ GRAU, Noemí
- ESCRIBANO LUQUE, David
- MARTÍN LÓPEZ, David
- MIRANDA RIERA, Alberto
- MORATA ARTECHE, Carles
- PIERA MIQUEL, Mercedes
- PUJOL ARMENGOL, Jordi
- ROGER LOPPACHER, Maria Olga
- ROSER I PUIG, Joaquim
- SARRIAS MARTÍ, Luis Ignacio
- SERRANO SANJOSE, Xavier
- SWINNEN, Ann
- TOURÓN CELMA, Maria del Pilar
Internship
Work placement
The Faculty of Communication Sciences holds agreements with a series of important institutions so that future graduates can acquire the work experience necessary for them to carry out their future profession.
Objectives
The work placement subject, which is compulsory, consists of work experience in an institution that is external to the university in the field of advertising and/or public relations. This allows concepts learned about in classes and workshops to be applied to real life. In order for the work placement to be more useful, it is necessary to undertake coaching both before and during the placement. There will also be ongoing communication between the coach and the assigned in-company tutor in order to monitor the person completing the placement. Therefore, it will be possible to ensure that the objectives set out can be achieved in terms of the tasks to be undertaken and the learning and assimilation of knowledge and competences.
The evaluation of the work placement will mainly consist of the presentation of a work placement report from the company, and a report written by the student describing the placement. Students must also present a report that includes both a description of the content of the placement, what they have learned, and the improvements they have achieved in their work, both in terms of knowledge and skills. A tutor will guide them throughout this process.
Prerequisites & admissions
Application for admissions
To pre-register for undergraduate studies at UIC Barcelona, you will need to complete the application form available at the following link:
Entrance Examinations
The entrance exam is held several times throughout the year on the Campus Barcelona. To take the exam, you must first complete the application for admission.
For more information:
Required documentation
The documentation required for the admission process varies according to each candidate’s academic background. Click on the following link to see what documents you will need to provide:
Entrance exam results
Reservation and enrolment
In order to reserve a place on the programme, admitted candidates must pay 20% of the first year fee upon receiving their letter of acceptance.
The remaining 80% is due after enrolment.
For more information:
Acces routes
Programme applicants may come to UIC Barcelona from different academic backgrounds. Click on the following link for detailed information on the route most pertinent to you:
Grants & financial aid
Grants
UIC Barcelona offers various fellowships supported by both public institutes (MEC or AGUAR) as well as private UIC Barcelona funds.
For further information, please check with our admissions department:
Financial aid
Each payment method is adhered to the specific financing conditions of each degree programme.
Please see the attached document for details on these conditions:
Discounts
Those seeking undergraduate degrees at UIC Barcelona may be eligible for different discounts depending on their circumstances.
International mobility
Study abroad temporarily
Study abroad temporarily
As a student in this degree programme, you may complete part of your degree or a work experience placement abroad and receive academic recognition.
Spend a semester or a full academic year at one of your Faculty’s partner universities or find a company abroad to do an internship. You may also:
- Berkeley Summer Sessions, the world’s best public university; or
- Obtain an international double degree at IONA College (New York).
- Participate in the SICUE mobility programme (in Spain)
For information about everything you need to do before, during and after your mobility stay, check out the "Study abroad" section and download all the documentation specific to your Faculty:
Study with us temporarily
If you are studying at another Spanish or foreign university, you can come to UIC Barcelona to study temporarily for one semester or a full academic year.
Visit the international exchange students site for more information and, download here all the specific documentation of this faculty:
