Bachelor’s Degree in Advertising and Public Relations + BA in Public Relations

Type of programme
Official degrees
Duration
8 semesters
Credits
240 ECTS
Price
€155.00 / ECTS x 60 = €9,300.00* (1r course 2022-2023). *Subject to change each year. Contact our Admissions department for the payment terms and conditions.
Places
60
Schedule
Mornings
Language
Catalan, Spanish and English
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Bachelor’s Degree in Advertising and Public Relations + BA in Public Relations at UIC Barcelona
We are passionate people, we are publicists

Prepare for more job opportunities

At UIC Barcelona, we teach you the skills necessary to successfully adapt to the job market.

  • Project manager
  • Public Relations
  • Creator
  • Communication Adviser
  • Analyst
University staff of the Bachelor’s Degree in Advertising and Public Relations + BA in Public Relations at UIC Barcelona

Professors and lecturers with long experience in the communication sector

The Faculty’s teaching body consists of lecturers and professors who are also active in the private sector and who have long experience in the audiovisual, journalism and advertising sectors. The teaching staff are all in direct contact with the daily reality of this profession, since they combine their executive roles in the media with teaching in the Faculty. This allows students to achieve an education that is at the cutting-edge of the sector, that facilitates work placements and allows for greater labour insertion. Also, the teaching staff have extensive research experience at both a national and international level acquired through visits to and exchanges with other universities.

With this degree, you can study part of the curriculum or do your internship abroad, with academic recognition

Participate during one semester or year at one of your faculty's partner universities, or search for a business abroad for your internship.

Get part of your ECTS during the summer at the Berkeley Summer Sessions, the best public university in the world, or achieve an international double degree at IONA College (Nova York).

Presentation

The double degree in Advertising and PR and a Bachelor of Arts (BA) in Mass Communication with a concentration in Public Relations will be studied between Barcelona and New York. This four-year programme offers you the opportunity to take a further year at Iona College in New York and obtain a fully international education. If you choose this option you will obtain a Degree in Advertising from UIC Barcelona, and a BA in Mass Communication with a concentration in Public Relations from Iona College.

Both degree programmes will receive official recognition: the Degree in Advertising, as an official degree in Spain, and the BA in Mass Communication with a concentration in Public Relations, as an official qualification in the United States. This means that you will be able to develop your professional career both in Europe and the United States via this double degree.

For the degree  in Advertising and PR, our main objective is to train professionals to become capable of managing brands and resolving any type of communication problem.  We therefore offer a comprehensive and personalised education, in which competences such as a critical and analytical capacity and social commitment are fundamental.

Advantages of the programme

  1. Two official degree in four years
  2. Language proficiency
  3. The opportunity to receive additional training and undertake work experience both nationally and internationally
  4. Developing an international professional career
  5. Specialisation
  6. A full and multidisciplinary education

Professional work experience

The Degree in Journalism from UIC Barcelona includes work experience agreements with a large number of press companies that are recognised at a national level.  Ogilvy, La Caixa, Creu Roja, Equipo Singular, Antonio Puig, Orbyce Comunicación, Parker Group, MacCann-Erickson, Groupalia, etc. 

Academic structure

Bachelor's Degree in Advertising and Public Relations

UIC Barcelona - From first to third year

BA in Mass Communication with a concentration in Public Relations

Iona College - Fourth year

  1. Introduction to Mass Communication
    3 credits
  2. Introduction to Public Relations
    3 credits
  3. Digital Literacy and Practice
    3 credits
  4. Media Law and Ethics
    3 credits
  5. Organizational Communication
    3 credits
  6. Writing for Public Relations
     3 credits
  7. Research Methods
    3 credits
  8. Public Relations and New Media Campaigns
    3 credits
  9. Choose any two courses from this group, as electives for the Public Relations concentration       
    6 credits
  10. Choose any three courses under the MCO heading that are outside of the Public Relations concentration designation
    9 credits
  11. Capstone: Seminar in Mass Communication
    3 credits

Total Credits for Major*    39

*Students in Mass Communication are limited in the total number of Mass Communication credits they may earn in your undergraduate degree to a total of 42 credits, and no more.  There are no exceptions to this policy.

Note about Internship Experience

Students in Mass Communication are limited in the total number of college credit they may earn in internship experience.  Students may not earn more than 4 credits for internship experience in your undergraduate degree. There are no exceptions to this policy.

 

Prerequisites & admissions

Grants & financial aid