Birkbeck University of London professor Bruno Schivinski visits UIC Barcelona as part of the Erasmus+ programme

03/04/18
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He gave classes as part of the Bachelor's Degree in Advertising and PR for students taking subjects in Digital Marketing and the Structure of the Audiovisual System. 

Birkbeck University of London professor Bruno Schivinski visits UIC Barcelona as part of the Erasmus+ programme

Birkbeck University of London professor Bruno Schivinski visits UIC Barcelona as part of the Erasmus+ programme.

The aim of this visit was to teach classes on Digital Marketing and the Structure of the Audiovisual System as part of the Bachelor's Degree in Advertising and PR.  These were sessions in which issues such as brand equity, engagement and consumer behaviour on social networks were discussed.  

During his visit between 19 and 22 March, Schivinski also took the opportunity to participate in a research seminar with lecturers from the Faculty of Communication Sciences and the Faculty of Economic and Social Sciences.  In this seminar, held on Monday 19 March and entitled ‘Consumer engagement with brands on social media’, Schivinski described his various lines of research.