Fourth-Year Advertising Students Defend Marketing Plans Designed for La Fageda Yoghurts

10/01/14
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On Friday, 20 December 2013, students in their fourth year of the Advertising and Public Relations programme defended the marketing plans they had designed for La Fageda, a company that produces yoghurts and other dairy-based desserts.

Fourth-Year Advertising Students Defend Marketing Plans Designed for La Fageda Yoghurts

Their defence was assessed by a panel made up of industry professionals, namely: Marta Salvat, the former General Manager of DEC Comunicación; Carlos Medina, the Managing Director of Medina & Villalta; Luiggi Sarrias, the Director of BeOne Comunicación; Carolina Albero, the Director of Communications at Repsol Cataluña; and Juan Pablo Huizi, a Partner and Director of Venimos en Son de Paz.

These professionals, who hail from a variety of different fields within the communications industry, taught a number of classes during the first term as part of the module on Applications of Advertising Communication, which is directed by Pilar Buil.