OgilvyOne evaluated the creative concepts behind the students’ Advertising and Public Relations campaigns
Fourth year degree in Advertising and Public Relations students created an Elevator Pitch, which involves presenting brief ideas for advertising campaigns for their Final Degree Projects, at the OgilvyOne headquarters in Barcelona.
The concepts from the campaigns that were presented were analysed by the CEO of the agency, Jordi Urbea, and the Executive Creative Director of OgilvyOne, Gabriel García.
This activity was carried out within the framework of a cooperation agreement between OgilvyOne and the Faculty of Communication Sciences at UIC Barcelona. The agreement consists of OgilvyOne Barcelona evaluating the ideas for the campaigns proposed by students in its headquarters and then advising them in order to improve the creative concepts and how to present them to clients. Out of the eight projects presented, OgilvyOne will select two projects and monitor them until the students present their Final Degree Project.
Finally, representatives of OgilvyOne will attend the 2015-2016 Advertising Festival as members of the jury, during which all the students will present their Final Degree Projects and receive awards that will be given out under different categories.
This agreement constitutes a unique opportunity to demonstrate the talent of our students to the people running the OgilvyOne agency.