The Creation of the Cultural Entities course focuses on the main topics involved in the creation of successful cultural enterprises. This course seeks to provide the founding principles and knowledge to entrepreneurs and managers of cultural entities. Students are encouraged to learn how to use well-researched theories about strategy, innovation and business management to understand why things happen the way they do in management of organizations, and to understand what management tools and methods can be effective in the different circumstances.
The methodology of the course is very student-oriented and practical: we will learn at class the most important concepts and theoretical frameworks to start practicing them with a “learning by doing” approach. Students will have to work on their Business Plan early on, and all the course and classes are thought to support students in their development of their Business Plan.
In short, the course seeks to identify critical success factors in creating and managing cultural entities and gives the student the opportunity to exercise related skills with an active and practical methodology.
Objectives
- Get used to the entrepreneurial process of idea generation and how to commercialize cultural projects;
- To understand what is required to build a successful cultural enterprise;
- To gain appreciation of some of the basics of private organizations and the economic environment in which these entities operate.