Universitat Internacional de Catalunya

Media Companies

Media Companies
First semester
Main language of instruction: Catalan

Teaching staff

Via e-mail.





Media Companies is a compulsory subject for 6 ECTS, taught in semester 5 of the Journalism Degree. This course aims to provide a theoretical and practical view of the news organization at different levels and in their environment.

The aim is that the students know the structure and organization of the company, to empower future integration as a professional, either in self-employment or exercising leadership positions.

Pre-course requirements

No pre-course required.


  • Understanding the basics of the media company.
  • Meet with the external and internal factors that influence the creation and management of media companies.
  • Identify the types of media companies, acquiring the knowledge to interpret the differences in the organization of the three levels that are classified.
  • Understand the uniqueness of the management of human and technical resources to the release of information as to the object of economic value.
  • Identify innovative trends of informative business environment.


  • 09 CG - The ability to innovate
  • 13 CG - Positive and entrepreneurial spirit
  • 14 CE - The ability to plan technical and human resources
  • 19 CE - The ability to elaborate a budget for a journalistic project.
  • 20 CE - The ability to plan and carry out journalistic projects
  • 23 CE - The ability to contextualize and critically analyze mass media products
  • 33 CE - Knowledge and mastery of financing systems of different communication media

Learning outcomes

  • To have an overview of the business world and specifically the media company.
  • Understanding the factors involved in the development of information products.
  • Being able to plan the necessary resources to implement journalistic projects.
  • Know the strategies that guide the news industry, from large media corporations to entrepreneurs who launch their own project.
  • Follow the latest trends in the field of media company.


The course addresses the activity of information companies with a theoretical-practical approach, focusing on both external and internal. The engines of change that force these companies to their permanent adaptation are described, modifying both their strategies and their management structure, which are the object of study in this course.

 1. Introduction 

  • General notions of company and entrepreneur. Entrepreneurship
  • Origin of information companies
  • Factors involved in its development

 2. Typology 

  • Definition and characterization of companies
  • Ownership, legal form, conditions
  • Application to the field of information
  •  Characterization of information companies 

3. The information company in the market environment.

  • The regulation. The financing. The new multimedia environment. Technological and business convergence.
  • Internal conditioners. Ownership (public or private). Business culture. Social objectives. Volume.
  • Digital disruption and its effects
  • Press companies, radio companies, television companies. The new digital paradigm
  • Examples and case study 

4. The management of information companies

  •  Organization and management structure: view of organizational charts and departments. Theories and application criteria.
  • The financing
  • Human resources: talent and people management
  • Market focus: analysis, production, marketing.
  • A specific case: television production 

5. Information companies and their context: strategies

  • The value chain
  • Market forces
  • Strategies and application: local level; national and transnational
  • Analysis of communication groups 

6. The new labor market

  • Conditioners. Current status and prospects
  • Self-employment of the journalist, typology of companies
  • New services, innovation, tools and resources 

7. Seminars 

  • Detection of opportunities in the information market. Tools, resources and methodology
  • Introduction to accounting: analysis of financial statements
  • Financial management: application to information companies
  • Strategic management: talent management; competing resource management; complexity management
  • Case study: companies and corporations
  • Final work: analysis of the evolution, strategies and financial statements of an information company

Teaching and learning activities

In person

Lectures. In lectures, lecturers/professors not only transmit content or knowledge, but also, and above all else, attitudes, motivation, skills and values, etc. They also ensure that participants can express their opinions and arguments to the other students. 2,0
Coaching. Monitoring how students learn the content of the subject, either individually or in groups. In the coaching sessions, mistakes will be corrected, queries answered, and exercises and activities to achieve the established objectives will be suggested. 0,6
Seminar. This activity will consist of taking an in-depth look at specific up-to-date topics in a monographic manner-in some cases these topics will have been debated socially-, via active work in small groups. 1,2
Meeting Point. Meetings will be organised with notable people from the professional and scientific fields or the international field, and students. These sessions will take the form of conferences, work sessions, discussions, or interviews, etc. 0,8
Practical workshop. A highly practical working activity, where students can acquire skills that are practical or also theoretical (intellectual skills, logical skills, critical skills, intellectual learning skills, study skills, quoting skills, etc). 0,6
Lab. Working groups that combine theory and practice. The aim of these is not to undertake already known techniques, but instead to make progress that is both theoretical and technical. These Lab sessions will culminate in the creation of a professional or semi-professional product. 0.8

Evaluation systems and criteria

In person

The different learning activities are raised in order to achieve the objectives and competencies outlined above. In order to assess that achievement, the following criteria have been established:

  • Examination of the theoretical contents and bibliography (50% of the final grade)
  • Practical activities (50% of the final grade)

Students must pass both parts.

The approach to teaching activities makes attendance mandatory. 80% attendance is required to pass the subject.

Regarding the second call, the percentage of 50% practice and 50% exam governs in the same way. New practices will be assigned equivalent to the teaching load of 50% of the subject, which will be exclusively individual.

Depending on the rules of the faculty, the assessment will always include a part of spell check. We will have to pass this level in order to pass each exam or practice.

Bibliography and resources


Artero-Muñoz, J.P., Zugasti, R., & Hernánez-Corchete, S. (2021). Media Concentration in Spain: National, sectorial, and regional groups. Estudios sobre el Mensaje Periodístico 27 (3), 765-777.

Cerezo, Pepe (2022). Deconstruyendo los medios. Córdoba: Arcopress.

Cunningham, S.; Flew, T.; Swift,A. (2015). Media Economics. Londres. Palgrave.

GALAN, J. (COORD.); AGUADO, G.; CARO, F.J.; MANFREDI, J.L. (2017), Empresa informativa XXI. Planificación estratégica. Madrid: Editorial Síntesis.

MORA-FIGUEROA, BORJA. (2009), El mercado global de la comunicación. Pamplona: EUNSA. 

DE MATEO PEREZ, ROSARIO; BERGES SAURA, LAURA; SABATER CASALS, MARTA. (2009), Gestión de empresas de comunicación . Sevilla: Editorial Comunicación Social.

Díaz-Noci, Javier (2019). “Cómo los medios afrontan la crisis: retos, fracasos y oportunidades de la fractura
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GARCÍA SANTAMARÍA, J.V. (2016), Los grupos multimedia españoles. Análisis y estrategias. Barcelona. UOC

HESMONDHALGH, DAVID. (2019), The cultural industries, 4th. Ed. Los Angeles. SAGE. 

LEGORBURU HORTELANO, J.M. (Coord.) 2013. Modelos de convergencia de medios en España I. Madrid: CEU Ediciones

MEDINA LAVERÓN, MERCEDES. (2011), Estructura y gestión de empresas audiovisuales . Pamplona: EUNSA 

NAFRÍA, ISMAEL (2017), La reinvención del The New York Times. Austin. Centro Knight para el periodismo en las Américas de la Universidad de Texas

Pérez-Serrano, M., García Santamaría, J., & Rodríguez Pallares, M. (2021). La prensa regional en España: análisis y prospectiva económica y editorial. Historia y Comunicación Social26(1), 181-190. https://doi.org/10.5209/hics.75707

PARDO, ALEJANDRO. (2014), Fundamentos de producción y gestión de proyectos audiovisuales. Pamplona: EUNSA.

Salaverría, R; Martínez-Costa, P.(coordinadores) (2021). Medios nativos digitales en España. Caracterización y tendencias (2021). Comunicación Social Ediciones y Publicaciones. http://espejodemonografias.comunicacionsocial.es/issue/view/425

YUSTE, B.; CABRERA, M. (2014), Emprender en periodismo. Barcelona. Editorial UOC


Anderson, S.; Waldfogel, J.; Stromberg, D. (Eds.-). Handbook of media economics. Vols I & II. Amsterdam: North-Holland.

ARNAL LOSILLA, JOSÉ CARLOS (Ed.) 2003. Creación de empresa: los mejores textos. Barcelona: Ariel. 

ARNANZ, CARLOS M. 2002. Negocios de televisión. Barcelona: GEDISA. 

ARRESE, ANGEL (Coord.) 2003. Empresa informativa y mercados de la comunicación. Pamplona, EUNSA.

BUSTAMANTE, ENRIQUE. (2004). La televisión económica. Barcelona: GEDISA. 

CAC (2009). Quaderns del CAC. 31.32. Convergència tecnològica i audiovisual. Barcelona.

CAMPA PLANAS, F. (2009), Guía práctica para la creación de empresas. Tarragona: Publicacions Universitat Rovira i Virgili.

COLOM, RAMON. 2006. La indústria de la televisió. Barcelona: Editorial UOC.

CUBELLS, MARIOLA. 2006. ¿Quién cocina la televisión que vemos? Barcelona: Carroggio. 

DIVERSOS AUTORES. “Tiempos de incertidumbre para los medios de comunicación. Debates del curso 2008/2009.” 2009. Madrid: Nueva Economía Fórum. Foro de la Nueva Comunicación.

HENDRICKS, JOHN ALLEN. 2011. The twenty-first-century media industry. Lanham: Lexington Books.

NIETO, A.; IGLESIAS, F. 1993. Empresa informativa. Barcelona: Ariel. Ariel Comunicación

OSTERWALDER, A. (2011), Generación de modelos de negocio. Barcelona: Deusto.

POBLACIÓN J.I. ; GARCÍA-ALONSO, P. (1997) “Organización y gestión de las empresas informativas” MADRID: CIE. 

RUIZ GONZÁLEZ,M. (2001), Dirección de la empresa informativa. Madrid: Paraninfo. 

SALAVERRIA, RAMON; NEGREDO, SAMUEL. 2008 Periodismo integrado. Convergencia de medios y reorganización de redacciones. Barcelona: Editorial Sol 90.

SANCHEZ-TABERNERO, ALFONSO. (2000), Dirección estratégica de empresas de comunicación. Madrid: Cátedra.

Teaching and learning material