Universitat Internacional de Catalunya

Leadership and Negotiation

Leadership and Negotiation
First semester
Main language of instruction: Catalan

Other languages of instruction: Spanish

Teaching staff


This course is conceived as a continuation of Communication Management. It seeks to introduce students to the learning of leadership and negotiation skills applied to the work of a corporate communicator in an institution or company or in a communication and public relations agency.

To this end, the communicative context that conditions their activity is taken into account. Factors such as culture, geography, the economic sector, the social situation, the moment, the expectations of different audiences, public administrations or civil society, among others, influence any strategic or governance action in the company, with consequences on its communication.

The way people understand and manage their own communication (our tastes and preferences, our cultural background or even our life habits) make up a common denominator present in all these factors.

This course will address, from a theoretical and practical point of view, the resources and common practices in the sector that allow to effectively manage corporate communication.

Pre-course requirements

It is recommended to have previously studied Communication Management.


1. To provide theoretical and practical knowledge about the main elements that make up the work of corporate communication.

2. To offer a global vision of the role of the communication context, with special emphasis on those factors related to decision making and negotiation and leadership skills.

3. To provide occupation-oriented tools and resources in the field of corporate communication.


  • 03 CG - The ability to work in a group
  • 04 CG - The ability to organise time and workspace
  • 07 CG - The ability to confront difficulties and resolve problems
  • 12 CG - The ability to listen
  • 13 CG - Positive and entrepreneurial spirit
  • 14 CE - The ability to plan technical and human resources
  • 41 CE - The ability and capacity to interact in the environment
  • 49 CE - The ability to assume risks
  • 50 CE - The ability to lead
  • 51 CE - The ability to have foresight and move forward
  • 52 CE - The ability to adapt to changing circumstances

Teaching and learning activities

In person

Lectures. In lectures, lecturers/professors not only transmit content or knowledge, but also, and above all else, attitudes, motivation, skills and values, etc. They also ensure that participants can express their opinions and arguments to the other students. 1,2
Practical workshop. A highly practical working activity, where students can acquire skills that are practical or also theoretical (intellectual skills, logical skills, critical skills, intellectual learning skills, study skills, quoting skills, etc). 1,0
Coaching. Monitoring how students learn the content of the subject, either individually or in groups. In the coaching sessions, mistakes will be corrected, queries answered, and exercises and activities to achieve the established objectives will be suggested. 0,4
Seminar. This activity will consist of taking an in-depth look at specific up-to-date topics in a monographic manner-in some cases these topics will have been debated socially-, via active work in small groups. 0,6
Meeting Point. Meetings will be organised with notable people from the professional and scientific fields or the international field, and students. These sessions will take the form of conferences, work sessions, discussions, or interviews, etc. 0,4
E-learning. Virtual learning based on ICT. 0,4