Universitat Internacional de Catalunya

Design

Design
4
10728
4
Second semester
OB
Main language of instruction: Spanish

Teaching staff

Introduction

With a focus on practice, the subject is an introduction to design the tools to provide sufficient power to prepare an optimal presentation of the Final Grade Project.

Pre-course requirements

None.

Objectives

  1. Understanding the role of design as responsible for all aspects of graphics and visuals.
  2. Learning the tools necessary to formalize ideas and values.
  3. Identification of the fundamental features to convey.
  4. Definition of an adequate visual language for all parts and formats.
  5. To acquire the basics of image processing programs and composition.

Competencies

  • 07 CG - The ability to confront difficulties and resolve problems
  • 28 CE - The ability to understand and apply production and editing techniques for newspaper, radio, television and Internet
  • 32 CE - Knowledge and mastery of the image and its communicative abilities
  • 45 CE - The ability and capacity to give a creative form to a journalistic message
  • 46 CE - The ability and capacity to create and develop graphic components

Learning outcomes

The students:

1. They will handle graphic editing software.

2. They will know how to use graphic resources in journalistic or communication projects.

3. They will be able to design journalistic products in coherence with the structural reality of the sector.

Syllabus

This course aims to introduce techniques and resources that allow the use of the notions
and tools of graphic design and the transformation of messages into a concept and a
graphic composition in journalistic publications.


Module 1: Editorial models
 Introduction to graphic/editorial design
 Main editorial models in the press
 Contents in the journalistic design


Module 2: The Model (layout)
 Printing area
 Construction of the grid
 Column system
 Typographic adjustment


Module 3: Layout principles
 The page
 Navigation, composition, hierarchy
 Rhythm. Symmetry / asymmetry. Whites


Module 4: Typo(graphic) system
 Typographic selection
 Sizes, readability
 Line, line spacing, tracking / kerning
 Graphic resources
 Color spaces


Module 5: Presentation
Individual presentation to the group of the trunk project

Teaching and learning activities

In person



Explanation of theoretical principles, case studies and technical procedures with practical exercises that strengthen the essence of each work platform will be combined.

The course is structured around individual practical short exercises. These exercises incorporate knowledge and concepts presented in class and help in formalizing the transverse exercise of the course, which is the Final Grade Project (in groups).

TRAINING ACTIVITY ECTS CREDITS
Focused Praxis. Handing in occasional exercises to learn theory through practice. 0.6
Lectures. In lectures, lecturers/professors not only transmit content or knowledge, but also, and above all else, attitudes, motivation, skills and values, etc. They also ensure that participants can express their opinions and arguments to the other students. 1.0
Coaching. Monitoring how students learn the content of the subject, either individually or in groups. In the coaching sessions, mistakes will be corrected, queries answered, and exercises and activities to achieve the established objectives will be suggested. 0.4
Meeting Point. Meetings will be organised with notable people from the professional and scientific fields or the international field, and students. These sessions will take the form of conferences, work sessions, discussions, or interviews, etc. 0.2
Practical workshop. A highly practical working activity, where students can acquire skills that are practical or also theoretical (intellectual skills, logical skills, critical skills, intellectual learning skills, study skills, quoting skills, etc). 1.0
Lab. Working groups that combine theory and practice. The aim of these is not to undertake already known techniques, but instead to make progress that is both theoretical and technical. These Lab sessions will culminate in the creation of a professional or semi-professional product. 0.8

Evaluation systems and criteria

In person



1st Call:

– 25% Attitude/evolution in class
– 25% Delivery/assessment Exercise 1 (analysis of editorial models)
– 50% Delivery/assessment Exercise 2 (core design of a supplement)

 

2nd and 3rd Call:
– Delivery/assessment Exercise of exercise 1 and 2 (100%).